Best Selling Fish & Aquatic Pets Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Fish & Aquatic Pets in amazon.co.uk for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Fish & Aquatic Pets category

See which brands are leading the Fish & Aquatic Pets category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Fluval	7.11%	2.61pp	110K	25.42%	10.32%	20.00%	£30.18	93.16%
Generic	1.85%	1.22pp	71.1K	15.65%	6.69%	9.50%	£2.49	66.81%
SEAOURA	1.47%	1.07pp	64K	9.37%	8.07%	15.33%	£28.69	33.03%
k2aqua	1.66%	0.93pp	80.6K	17.51%	7.12%	19.66%	£6.02	36.83%
Seachem	1.25%	0.54pp	86.2K	21.37%	2.13%	7.98%	£20.99	68.17%
Fluval	7.11%	2.61pp	110K	25.42%	10.32%	20.00%	£30.18	93.16%
Generic	1.85%	1.22pp	71.1K	15.65%	6.69%	9.50%	£2.49	66.81%
SEAOURA	1.47%	1.07pp	64K	9.37%	8.07%	15.33%	£28.69	33.03%
k2aqua	1.66%	0.93pp	80.6K	17.51%	7.12%	19.66%	£6.02	36.83%
Seachem	1.25%	0.54pp	86.2K	21.37%	2.13%	7.98%	£20.99	68.17%
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Channels Breakdown & Performance

Understand where the top brands in the Fish & Aquatic Pets category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Fluval

Generic

SEAOURA

k2aqua

Seachem

Top selling sub-categories in the Fish & Aquatic Pets category

Explore the breakdown of sub-categories within the Fish & Aquatic Pets category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	95	6.37%	1.78%	15.09%	79	4.42%
	88	4.25%	9.11%	2.73%	66	7.57%
Water Pumps	98	6.98%	8.90%	1.75%	59	11.00%
Filter Accessories	95	9.51%	14.75%	1.50%	78	9.35%
Filters	75	5.59%	7.99%	0.34%	100	8.29%
Air Pumps	< 50	3.97%	6.82%	2.61%	63	5.68%
Air Pump Accessories	Unlock full list >	6.86%	11.93%	0.68%	99	8.61%
Water Treatments	77	6.96%	16.37%	5.53%	99	16.28%
	74	1.75%	2.33%	6.98%	100	3.65%
Live Plants	< 50	12.59%	4.09%	7.78%	76	4.17%
Ornaments	51	0.75%	4.31%	6.78%	< 50	1.63%
Plastic Plants	100	5.12%	10.06%	2.06%	73	7.96%
Decorative Rocks	66	9.63%	9.56%	0.98%	< 50	9.58%
Wood	Unlock full list >	7.70%	12.83%	0.00%	61	8.88%
	90	1.97%	6.59%	4.43%	100	6.37%
Gravel	< 50	7.08%	9.34%	5.05%	86	9.42%
Sand	Unlock full list >	9.04%	5.49%	8.57%	87	9.92%
	96	4.65%	0.26%	0.44%	100	8.16%
Aquarium Nets	< 50	0.35%	3.95%	6.06%	83	4.80%
Gravel Cleaners	100	15.29%	14.91%	1.43%	80	15.00%
Algae Scrapers	Unlock full list >	8.18%	6.90%	5.96%	92	9.99%
	95	6.37%	1.78%	15.09%	79	4.42%
	88	4.25%	9.11%	2.73%	66	7.57%
Water Pumps	98	6.98%	8.90%	1.75%	59	11.00%
Filter Accessories	95	9.51%	14.75%	1.50%	78	9.35%
Filters	75	5.59%	7.99%	0.34%	100	8.29%
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Top Products on the Fish & Aquatic Pets Category

Discover the most-viewed products in the Fish & Aquatic Pets category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Flintronic Submersible Water Pump(800L/H 16W) Ultra-Quiet Water Pump1.6m/5.2ft High Lift Fountain Pump with 1.4m/4.5ft Power Cord&2 Nozzles for Aquarium Fish Tank Statuary Hydroponics	...> Water Pumps	flintronic	33.6K	218.50%	7.79%	1.30%	98	0.31%
Knifel Submersible Pump 1500L/H 25W for Fountains and Aquariums	...> Water Pumps	Knifel	15.8K	21.83%	3.49%	0.63%	< 50	3.61%
AQUARIAN Complete Nutrition Aquarium Goldfish Food Flakes Also Suitable for Small Pond Fish 50g Container	...> Aquarium Fish	AQUARIAN	13.4K	=	8.68%	12.66%	83	18.99%
flintronic Submersible Water Pump Upgrade Bottom Suction Pump 150L/H USB Water Pump for Aquarium Fish Tank Statuary and Hydroponics DC 5V 1-3W(0.4-1.5m)	...> Water Pumps	flintronic	11.1K	=	9.84%	4.60%	83	5.64%
Amtra Polychrome - Natural aquarium gravel decorative soil sand and white gravel grains 3-4 mm 2 KG	...> Sand	Amtra	10.8K	4.28%	0.22%	7.37%	59	5.43%
Flintronic Submersible Water Pump(800L/H 16W) Ultra-Quiet Water Pump1.6m/5.2ft High Lift Fountain Pump with 1.4m/4.5ft Power Cord&2 Nozzles for Aquarium Fish Tank Statuary Hydroponics	...> Water Pumps	flintronic	33.6K	218.50%	7.79%	1.30%	98	0.31%
Knifel Submersible Pump 1500L/H 25W for Fountains and Aquariums	...> Water Pumps	Knifel	15.8K	21.83%	3.49%	0.63%	< 50	3.61%
AQUARIAN Complete Nutrition Aquarium Goldfish Food Flakes Also Suitable for Small Pond Fish 50g Container	...> Aquarium Fish	AQUARIAN	13.4K	=	8.68%	12.66%	83	18.99%
flintronic Submersible Water Pump Upgrade Bottom Suction Pump 150L/H USB Water Pump for Aquarium Fish Tank Statuary and Hydroponics DC 5V 1-3W(0.4-1.5m)	...> Water Pumps	flintronic	11.1K	=	9.84%	4.60%	83	5.64%
Amtra Polychrome - Natural aquarium gravel decorative soil sand and white gravel grains 3-4 mm 2 KG	...> Sand	Amtra	10.8K	4.28%	0.22%	7.37%	59	5.43%
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Top-level analysis of the Fish & Aquatic Pets category on amazon.co.uk

During 2026-08-01T00:00:00, the Fish & Aquatic Pets category on amazon.co.uk generated a total revenue of £4.8M.

The leading brands in this category are Fluval, Generic, and SEAOURA, which stand out in terms of revenue and consumer engagement.

The top-performing product was Flintronic Submersible Water Pump(800L/H 16W) Ultra-Quiet Water Pump1.6m/5.2ft High Lift Fountain Pump with 1.4m/4.5ft Power Cord&2 Nozzles for Aquarium Fish Tank Statuary Hydroponics, and it's the best-selling item in the category.