Amazon'da En Çok Satan Beauty & Personal Care Markaları

See the full list of Market Leaders In Amazon Beauty & Personal Care for 1 Ocak, and read the full analysis below

Son güncelleme: Ocak 1, 2026

Beauty & Personal Care kategorisindeki En İyi Markalar

amazon.com adresinde Beauty & Personal Care kategorisinde hangi markaların lider olduğunu görün. Gelirleri, ürün görüntülemeleri ve dönüşüm oranları da dahil olmak üzere en iyi markalara ilişkin verileri analiz edin ve kategori içindeki marka rekabetinin net bir resmini sunun.

En Popüler Markalar

Jan 2026 - Jan 2025

Excel'e aktar

marka	Gelir payı	Değiştir	Ürün görünümleri	Değiştir	CVR	Değiştir	ASP	Değiştir
medicube	1.04%	0.79pp	20.5M	487.95%	10.32%	1.71%	$19.11	9.78%
eos	0.56%	0.34pp	17.1M	74.28%	7.32%	1.48%	$11.96	8.88%
Shark	0.75%	0.33pp	20.3M	136.63%	3.72%	1.50%	$17.99	0.38%
The Ordinary	0.39%	0.33pp	16M	419.71%	9.96%	1.02%	$5.89	7.25%
TYMO	0.75%	0.33pp	19.6M	463.58%	2.37%	0.09%	$19.05	8.10%
medicube	1.04%	0.79pp	20.5M	487.95%	10.32%	1.71%	$19.11	9.78%
eos	0.56%	0.34pp	17.1M	74.28%	7.32%	1.48%	$11.96	8.88%
Shark	0.75%	0.33pp	20.3M	136.63%	3.72%	1.50%	$17.99	0.38%
The Ordinary	0.39%	0.33pp	16M	419.71%	9.96%	1.02%	$5.89	7.25%
TYMO	0.75%	0.33pp	19.6M	463.58%	2.37%	0.09%	$19.05	8.10%
Kategorinizi kim kazanıyor? Gelir, görüntüleme ve dönüşüm oranına göre en iyi markaları görün. Ücretsiz Deneyin

Kanal Dağılımı & Performans

Beauty & Personal Care kategorisindeki en iyi markaların trafiklerini nereden aldıklarını anlayın. Bu bölüm, önde gelen trafik kaynaklarını inceleyerek en iyi performans gösteren markalar için en fazla görünürlüğü ve satışı hangi kanalların sağladığını ortaya koymaktadır.

60%

40%

20%

Site içi arama organı

OSS ödemesi

Refferal

Sosyal

En iyi markaların Amazon'da trafiği ve satışları nasıl artırdığını görün.

Tam kanal dökümüne bakın

medicube

eos

Shark

The Ordinary

TYMO

Beauty & Personal Care kategorisinde en çok satan alt kategoriler

Beauty & Personal Care kategorisi içindeki alt kategorilerin dağılımını keşfedin. Bu bölüm, farklı alt kategorilerin performansına ilişkin bilgiler sunarak hangi segmentlerin büyüdüğünü, hangilerinin en rekabetçi olduğunu ve tüketici ilgisinin nereye kaydığını belirlemeye yardımcı olmaktadır.

Performans

Jan 2026 - Jan 2025

Excel'e aktar

Kategori	satılan birim	Değiştir	Gelir	Değiştir	Ürün görünümleri	Değiştir
	< 50	6.58%	9.79%	1.82%	62	11.51%
	89	12.17%	9.90%	15.97%	< 50	5.98%
Treatments & Masks	81	18.34%	0.93%	14.48%	100	8.79%
Creams & Moisturizers	< 50	8.39%	19.48%	9.40%	72	7.37%
Cleansers	76	10.00%	10.21%	8.03%	58	2.22%
Toners & Astringents	54	9.62%	6.70%	13.35%	93	3.08%
Sets & Kits	Tam listenin kilidini aç >	6.86%	3.89%	0.89%	73	7.96%
	97	6.12%	10.79%	7.80%	64	2.63%
Cleansers	83	17.33%	2.20%	18.78%	100	7.28%
Moisturizers	76	7.45%	0.70%	5.66%	58	17.74%
Sets & Kits	87	1.79%	10.00%	1.06%	99	7.82%
Body Scrubs	94	9.61%	5.42%	8.74%	99	1.63%
Body Mud	Tam listenin kilidini aç >	8.58%	1.73%	9.97%	100	5.31%
	100	8.22%	4.05%	2.78%	57	16.68%
Balms & Moisturizers	86	8.70%	6.65%	10.00%	63	7.12%
Lip Butters	99	16.92%	3.71%	9.98%	75	3.66%
Scrubs	< 50	7.72%	5.20%	9.89%	70	4.58%
Lip Plumpers	Tam listenin kilidini aç >	6.86%	8.58%	8.51%	96	8.55%
	98	7.12%	1.26%	9.88%	90	8.91%
Masks	100	8.71%	2.07%	7.35%	96	4.94%
Creams	86	9.86%	18.42%	5.19%	98	4.71%
Wrinkle Pads & Patches	85	9.66%	9.70%	8.86%	97	3.30%
Serums	< 50	18.78%	15.59%	9.47%	< 50	2.99%
Balms	Tam listenin kilidini aç >	4.56%	12.63%	1.54%	93	0.93%
	82	17.54%	1.55%	13.70%	< 50	9.01%
Sunscreens	53	11.62%	5.68%	15.41%	72	4.36%
Self-Tanners	93	4.80%	12.54%	6.77%	54	9.65%
After Sun	96	8.42%	7.41%	6.94%	100	19.58%
Tanning Oils & Lotions	Tam listenin kilidini aç >	4.25%	11.62%	3.30%	72	9.78%
	82	7.00%	9.84%	10.60%	100	11.06%
	96	1.54%	7.12%	9.50%	64	7.08%
Shampoos	96	17.16%	9.06%	7.07%	100	1.71%
Conditioners	98	9.73%	0.84%	10.00%	66	6.32%
Shampoo & Conditioner Sets	90	16.51%	2.38%	12.69%	77	9.26%
Dry Shampoos	59	6.29%	9.55%	7.01%	78	9.53%
2-in-1 Shampoo & Conditioner	Tam listenin kilidini aç >	6.15%	12.59%	9.01%	78	12.50%
	< 50	9.12%	3.47%	9.81%	< 50	3.49%
Hair Brushes	53	9.99%	9.27%	8.37%	93	1.53%
Irons	< 50	15.24%	4.71%	6.90%	62	6.02%
Hair Dryers & Accessories	80	18.96%	2.41%	5.05%	94	9.43%
Hot-Air Brushes	55	11.08%	3.91%	18.54%	59	6.06%
Hair Rollers	Tam listenin kilidini aç >	8.49%	4.77%	3.32%	95	15.84%
	< 50	11.41%	4.12%	18.19%	86	5.89%
Clips & Barrettes	55	16.93%	7.47%	6.11%	53	7.55%
Elastics & Ties	71	0.70%	4.95%	9.76%	99	9.78%
Headbands	98	8.04%	9.94%	0.68%	67	9.98%
Claws	87	6.22%	10.24%	4.51%	100	10.32%
Hair Drying Towels	Tam listenin kilidini aç >	6.36%	0.40%	0.42%	< 50	18.80%
	90	8.43%	5.57%	9.43%	98	1.49%
Hair Sprays	< 50	4.12%	9.83%	1.61%	86	11.22%
Gels	98	10.00%	9.59%	8.26%	90	1.77%
Creams & Lotions	< 50	17.21%	13.01%	2.73%	67	13.10%
Styling Treatments	71	7.84%	7.31%	5.12%	98	9.95%
Root Lifting Powders	Tam listenin kilidini aç >	2.42%	9.72%	6.49%	100	4.43%
	< 50	7.26%	8.54%	5.41%	77	17.27%
Hair Color	74	8.35%	9.96%	0.44%	88	9.66%
Hair Mascaras & Root Touch Ups	60	3.56%	12.54%	9.06%	100	12.45%
Color Refreshers	77	11.67%	4.91%	7.41%	99	4.99%
Hair Chalk	62	2.88%	18.24%	3.91%	< 50	4.52%
Coloring & Highlighting Tools	Tam listenin kilidini aç >	7.73%	4.14%	1.17%	97	9.98%
	< 50	19.78%	0.16%	15.91%	65	8.36%
	< 50	3.48%	10.40%	5.69%	< 50	9.91%
Mascara	76	4.12%	9.83%	1.62%	100	11.23%
Eyeliner	< 50	7.72%	9.91%	0.94%	65	10.31%
Eyebrow Color	76	0.23%	5.48%	2.52%	100	9.85%
Eyeshadow	< 50	0.48%	19.78%	3.14%	65	7.50%
Lash Enhancers & Primers	Tam listenin kilidini aç >	7.93%	9.97%	5.10%	87	9.97%
	< 50	9.41%	2.81%	19.70%	86	6.89%
Foundation	91	14.52%	9.60%	18.37%	< 50	3.89%
Blush	< 50	3.85%	14.78%	6.00%	81	5.11%
Concealers & Neutralizers	91	4.01%	5.07%	8.73%	< 50	14.71%
Powder	99	9.85%	7.09%	9.22%	87	0.18%
Foundation Primers	Tam listenin kilidini aç >	7.12%	8.99%	1.98%	89	11.32%
	70	15.81%	3.21%	19.68%	99	6.61%
Lip Glosses	100	3.80%	5.26%	8.63%	78	15.05%
Lipstick	70	6.52%	15.80%	0.08%	99	8.96%
Lip Liners	56	8.75%	6.95%	7.41%	< 50	18.48%
Lip Stains	68	4.73%	13.32%	6.71%	< 50	4.26%
Lipstick Primers	Tam listenin kilidini aç >	9.82%	6.78%	9.14%	95	0.44%
	76	0.86%	7.36%	7.00%	100	19.46%
Temporary Tattoos	93	5.67%	2.45%	9.16%	74	0.86%
Body Glitter	55	5.96%	14.67%	0.78%	59	9.24%
Body Paint	86	7.04%	4.26%	9.70%	98	3.17%
Concealer	100	5.02%	4.06%	9.19%	77	12.99%
Bronzers	Tam listenin kilidini aç >	13.73%	4.48%	17.58%	99	5.57%
	97	7.65%	10.57%	4.22%	87	9.89%
Makeup Cleansing Wipes	99	6.62%	11.63%	9.94%	74	11.54%
Makeup Cleansing Water	< 50	1.60%	6.27%	15.54%	76	6.19%
Makeup Cleansing Oils	54	2.87%	9.84%	2.36%	55	7.88%
Makeup Cleansing Foams	72	0.50%	8.90%	12.70%	98	8.81%
Makeup Cleansing Creams	Tam listenin kilidini aç >	1.34%	9.88%	5.82%	68	5.19%
	< 50	15.91%	6.54%	6.60%	74	6.62%
	97	9.91%	7.65%	8.89%	87	0.28%
False Nails & Accessories	< 50	8.03%	7.09%	5.57%	87	9.98%
Nail Polish	< 50	8.53%	2.18%	5.05%	64	7.30%
Nail Art Accessories	57	4.50%	9.75%	2.06%	57	11.85%
Tools	97	3.66%	8.34%	8.74%	67	8.31%
Gel Polish	Tam listenin kilidini aç >	2.62%	18.63%	3.58%	98	4.87%
	97	12.72%	5.07%	16.54%	100	5.01%
Nail Tools	100	9.62%	3.88%	1.01%	79	9.58%
Sets & Kits	< 50	17.02%	9.80%	12.22%	92	5.46%
Foot Files	< 50	2.03%	9.49%	5.29%	71	3.34%
Cuticle Tools	96	9.12%	5.32%	8.87%	95	5.37%
Nail Drills	Tam listenin kilidini aç >	7.64%	9.93%	5.51%	99	9.92%
	54	19.74%	8.31%	9.45%	60	0.27%
Hand Creams & Lotions	96	4.46%	11.96%	3.00%	60	9.74%
Foot Creams & Lotions	96	8.08%	15.64%	10.00%	71	1.88%
Foot Masks	62	2.91%	13.96%	2.09%	95	11.69%
Moisturizing Socks	95	1.84%	5.19%	5.40%	50	2.87%
Moisturizing Gloves	Tam listenin kilidini aç >	6.45%	2.29%	9.70%	100	10.31%
	87	1.64%	7.80%	4.14%	< 50	10.00%
Cuticle Care	72	8.61%	1.80%	7.20%	99	5.24%
Nail Strengthening	86	1.41%	9.63%	4.60%	99	4.00%
Nail Repair	< 50	3.36%	15.33%	0.27%	77	9.08%
Growth Formula	90	8.88%	2.57%	9.91%	77	4.41%
Ridge Filler	Tam listenin kilidini aç >	7.20%	11.03%	3.81%	66	9.85%
	98	10.70%	6.16%	14.46%	90	3.79%
	81	1.17%	8.36%	4.35%	100	17.83%
Eye	< 50	7.69%	9.93%	5.44%	95	9.93%
Face	82	8.70%	9.98%	3.74%	< 50	9.99%
Brush Sets	94	5.92%	9.30%	3.76%	55	14.41%
Brush Cleaners	< 50	9.08%	17.08%	4.77%	70	6.30%
Sharpeners	Tam listenin kilidini aç >	4.52%	13.66%	6.55%	98	4.47%
	82	6.62%	2.05%	9.75%	< 50	9.98%
Cosmetic Bags	93	6.62%	8.03%	10.20%	96	0.85%
Toiletry Bags	96	2.99%	6.08%	3.92%	100	4.32%
Cosmetic Display Cases	57	5.74%	8.92%	1.21%	92	9.32%
Travel Cases	53	9.80%	6.66%	9.11%	72	0.54%
Train Cases	Tam listenin kilidini aç >	1.13%	9.68%	4.30%	54	4.30%
	67	8.36%	1.17%	9.99%	< 50	5.94%
Spray Bottles	< 50	8.52%	10.00%	4.10%	62	10.00%
Jars	90	2.97%	13.90%	2.13%	99	11.76%
Kits	89	5.42%	11.10%	3.98%	51	14.57%
Pump Dispensers	84	2.96%	9.82%	2.27%	100	9.83%
Squeeze Bottles	Tam listenin kilidini aç >	7.49%	9.90%	5.71%	< 50	9.89%
	77	7.23%	8.45%	8.64%	99	0.78%
Facial Cleansing Brushes	< 50	19.89%	1.77%	9.73%	71	1.71%
Facial Rollers	99	10.37%	7.20%	9.46%	91	7.16%
Blackhead & Blemish Removers	89	3.78%	11.73%	0.89%	92	12.25%
Wrinkle & Anti-Aging Devices	93	9.68%	2.69%	19.71%	58	6.71%
Microdermabrasion Devices	Tam listenin kilidini aç >	0.06%	6.11%	9.82%	79	6.06%
	87	8.03%	7.86%	6.42%	73	19.28%
Makeup Mirrors	86	6.80%	14.04%	0.29%	53	6.37%
Compact & Travel Mirrors	100	7.72%	2.54%	13.30%	80	2.60%
Shower Mirrors	96	10.32%	9.80%	19.00%	73	1.20%
Handheld Mirrors	Tam listenin kilidini aç >	3.64%	1.10%	4.20%	< 50	9.79%
	< 50	6.58%	9.79%	1.82%	62	11.51%
	89	12.17%	9.90%	15.97%	< 50	5.98%
Treatments & Masks	81	18.34%	0.93%	14.48%	100	8.79%
Creams & Moisturizers	< 50	8.39%	19.48%	9.40%	72	7.37%
Cleansers	76	10.00%	10.21%	8.03%	58	2.22%
Kategori trendlerini aydan aya takip edin Satış, gelir ve görüntülemelere göre hangi kategorilerin büyüdüğünü görün. Ücretsiz denemeyi başlat

Beauty & Personal Care Kategorisindeki En İyi Ürünler

Beauty & Personal Care kategorisinde en çok görüntülenen ürünleri keşfedin. Bu bölüm, ürün görüntülemeleri, gelir ve satılan birimlere göre en iyi performans gösteren ürünleri vurgulayarak tüketicinin ilgisini ve satın alımlarını neyin yönlendirdiğine dair bir anlık görüntü sunar.

En popüler ürünler

Jan 2026 - Jan 2025

Excel'e aktar

Filtrele:

Ürün	Kategori	marka	Ürün görünümleri	Değiştir	Gelir	Değiştir	Satılan Birimler	Değiştir
BIODANCE Bio-Collagen Real Deep Mask Hydrating Overnight Hydrogel Mask Pore Minimizing Elasticity Plumping Improvement Korean Skin Care Gifts for Women \| 1.19oz(34g) x 4ea	...> Masks	BIODANCE	3.3M	200.52%	2.20%	0.48%	< 50	10.00%
eos Shea Better Body Lotion Vanilla Cashmere 24-Hour Moisture Skin Care Lightweight & Non-Greasy Natural Shea Vegan Vanilla Body Lotion 16 fl oz	...> Lotions	eos	2.7M	165.38%	9.56%	8.92%	99	15.48%
medicube Toner Pads Zero Pore Pad 2.0 \| Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid 0.45% BHA Salicylic Acid \| Ideal for All Korean Skin Care 70 Pads (1 Pack)	...> Toners & Astringents	medicube	2.5M	=	12.44%	9.83%	96	11.58%
Mighty Patch™ Original patch from Hero Cosmetics – The #1 Hydrocolloid Acne Pimple Patch for Shrinking Zits and Whiteheads in 1 use; Nighttime Spot Stickers for Face and Skin (36 Count)	...> Treatments & Masks	Mighty Patch	1.9M	14.14%	14.87%	7.33%	71	0.48%
medicube Wrapping Mask Collagen Overnight Peel Off Facial Mask \| Elasticity & Hydration Care Reduces Sagging & Dullness \| Hydrolyzed Collagen For Glowing Skin \| Korean Skin Care 2.53 fl.oz	...> Masks	medicube	1.8M	225.83%	5.81%	14.71%	100	19.33%
BIODANCE Bio-Collagen Real Deep Mask Hydrating Overnight Hydrogel Mask Pore Minimizing Elasticity Plumping Improvement Korean Skin Care Gifts for Women \| 1.19oz(34g) x 4ea	...> Masks	BIODANCE	3.3M	200.52%	2.20%	0.48%	< 50	10.00%
eos Shea Better Body Lotion Vanilla Cashmere 24-Hour Moisture Skin Care Lightweight & Non-Greasy Natural Shea Vegan Vanilla Body Lotion 16 fl oz	...> Lotions	eos	2.7M	165.38%	9.56%	8.92%	99	15.48%
medicube Toner Pads Zero Pore Pad 2.0 \| Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid 0.45% BHA Salicylic Acid \| Ideal for All Korean Skin Care 70 Pads (1 Pack)	...> Toners & Astringents	medicube	2.5M	=	12.44%	9.83%	96	11.58%
Mighty Patch™ Original patch from Hero Cosmetics – The #1 Hydrocolloid Acne Pimple Patch for Shrinking Zits and Whiteheads in 1 use; Nighttime Spot Stickers for Face and Skin (36 Count)	...> Treatments & Masks	Mighty Patch	1.9M	14.14%	14.87%	7.33%	71	0.48%
medicube Wrapping Mask Collagen Overnight Peel Off Facial Mask \| Elasticity & Hydration Care Reduces Sagging & Dullness \| Hydrolyzed Collagen For Glowing Skin \| Korean Skin Care 2.53 fl.oz	...> Masks	medicube	1.8M	225.83%	5.81%	14.71%	100	19.33%
Ne satılıyor ve neden Ürün görüntülemeleri, satışlar ve gelirlere göre Amazon'da en iyi performans gösteren ürünleri keşfedin. Trendleri, kategori kazananlarını ve yeni çıkan çok satanları bir bakışta tespit edin. Ücretsiz denemeyi başlat

Beauty & Personal Care kategorisinin üst düzey analizi amazon.com

2026-01-01T00:00:00 süresince, amazon.com adresindeki Beauty & Personal Care kategorisi toplam $3.9B geliri elde etmiştir.

Bu kategorideki lider markalar, gelir ve tüketici katılımı açısından öne çıkan medicube, eos ve Shark'dur.

En iyi performans gösteren ürün BIODANCE Bio-Collagen Real Deep Mask Hydrating Overnight Hydrogel Mask Pore Minimizing Elasticity Plumping Improvement Korean Skin Care Gifts for Women | 1.19oz(34g) x 4ea oldu ve kategoride en çok satılan ürün oldu.