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wayfair.co.uk
Shop Wayfair.co.uk for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more.
Global Rank
#5,150
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Bounce Rate
42.37%
Pages per Visit
4.76
Avg Visit Duration
00:03:10
- Company
- Wayfair
- Year Founded
- 2002
- Employees
- > 10001
- HQ
- United States, Massachusetts, Boston
- Annual Revenue
- > $1B
- Industry
- Home and Garden > Furniture
wayfair.co.uk Traffic & Engagement Analysis
wayfair.co.uk's web traffic has decreased by 0.96% compared to last month. See all traffic & engagement stats for wayfair.co.uk in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
0.96%
Bounce Rate
42.37%
Pages per Visit
4.76
Avg Visit Duration
00:03:10
Total Visits Last 3 Months
Compare wayfair.co.uk to:
9.3Mwayfair.co.uk
wayfair.co.uk Web Traffic by Country
Which countries sent the most traffic to wayfair.co.uk lately? Where is their core audience from? Last month United Kingdom was the top country sending desktop traffic to wayfair.co.uk - click below to discover all countries
Top Countries
United Kingdom
94.26%1.6%
United States
1.38%22.97%
Switzerland
0.47%380%
India
0.27%26.73%
Ireland
0.22%15.45%
Others
3.41%
wayfair.co.uk Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. wayfair.co.uk's audience is 40.27% male and 59.73% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female59.73%
- Male40.27%
wayfair.co.uk Competitors & Similar Sites
Reveal wayfair.co.uk top alternatives and find potential or emerging competitors. dunelm.com is the website with the highest similarity score to wayfair.co.uk. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
wayfair.co.uk Top Traffic Sources
The top traffic source to wayfair.co.uk is Paid Search traffic, driving 26.69% of desktop visits last month Display is the 2nd and Organic Search is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
26.69%
Paid Search
1st Place
Display
2nd Place
Organic Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demowayfair.co.uk Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to wayfair.co.uk (Desktop, worldwide)
Organic vs. Paid
Organic54.62%
Paid45.38%
Top Keywords
wayfair$0.53wayfair uk$0.65dressing table$0.37garden furniture$0.70tv stand$0.8054.7K OthersSee more
Total Keywords54.7K
Referral Web Traffic to wayfair.co.uk
The top referral sites sending desktop traffic to wayfair.co.uk.
Category Distribution
Marketplace
42.39%Home and Garden - Other
21.66%News & Media Publishers
15.23%Fashion and Apparel
8.26%Furniture
5.19%Other
7.27%Top Referrals
Links from wayfair.co.uk to Other Websites by Traffic Share
wayfair.co.uk is sending desktop traffic to 25 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Shipping and Logistics
49.47%Fashion and Apparel
16.43%Marketplace
13%Search Engines
7.75%News & Media Publishers
3.45%Other
9.9%
Social Media Traffic to wayfair.co.uk
wayfair.co.uk gets most of its social media traffic from Facebook, followed by Pinterest and Youtube (Desktop). Engaging audiences through WhatsApp Webapp may reveal new opportunities
Social Networks
10
Social Network Distribution