amazon.comJanuary 2026
Create an account to continue using Similarweb
View website metrics, keywords, top marketing channels, market research tools, and more.
Create your free accountamazon.com
Global Rank
#9
3Showing Similarweb estimated data.
Publicly validate your site’s metrics by connecting your GA4
Reflect your success
Verify your website's traffic and engagement metrics by connecting to Google Analytics
Bounce Rate
30.8%
Pages per Visit
9.07
Avg Visit Duration
00:06:01
- Company
- Amazon.com, Inc.
Top 10 amazon.com Competitors
The Top 10 Sites Like amazon.com in January 2026 are ranked by their affinity to amazon.com in terms of keyword traffic, audience targeting, and market overlap
In our User Privacy Notice we have compiled all essential information about our handling of your personal data and your corresponding rights. This User Privacy Notice is effective from April 21, 2025. View the previous User Privacy Notice.
- Company
- eBay
Bounce Rate
38.86%
Pages per Visit
6.75
Avg Visit Duration
00:06:20
Similarity Score
100%Shop Walmart.com today for Every Day Low Prices. Join Walmart+ for unlimited free delivery from your store and free shipping with no order minimum. Start your free 30-day trial now!
- Company
- Walmart
Bounce Rate
50.18%
Pages per Visit
4.56
Avg Visit Duration
00:04:21
Similarity Score
96%Save 5% every day at Target with the Target Circle™️ Card. Discover all the Target Circle™️ Card benefits and apply online today to save on your Target purchases.
- Company
- Target
Bounce Rate
41.56%
Pages per Visit
4.08
Avg Visit Duration
00:03:23
Similarity Score
78%Find the perfect handmade gift, vintage & on-trend clothes, unique jewelry, and more… lots more.
- Company
- Etsy
Bounce Rate
39.63%
Pages per Visit
6.11
Avg Visit Duration
00:04:45
Similarity Score
75%Make Temu your one-stop destination for the latest fashion products, cosmetics & more. Free shipping on items shipped from Temu. Free returns within 90 days. Shop on Temu and start saving.
- Company
- Temu
Bounce Rate
46.5%
Pages per Visit
4.70
Avg Visit Duration
00:04:13
Similarity Score
67%Shop Wayfair for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Free Shipping on most items.
- Company
- Wayfair
Bounce Rate
41.89%
Pages per Visit
5.65
Avg Visit Duration
00:05:16
Similarity Score
60%shop costco.com for electronics, computers, furniture, outdoor living, appliances, jewelry and more. enjoy low warehouse prices on name-brands products delivered to your door
- Company
- Costco
Bounce Rate
37.2%
Pages per Visit
5.10
Avg Visit Duration
00:04:06
Similarity Score
60%shop best buy for electronics, computers, appliances, cell phones, video games & more new tech. store pickup & free 2-day shipping on thousands of items.
Global Rank
#332
112Bounce Rate
42.64%
Pages per Visit
4.25
Avg Visit Duration
00:03:55
Similarity Score
53%AliExpress.com
- Company
- AliExpress
Bounce Rate
43.5%
Pages per Visit
4.45
Avg Visit Duration
00:04:14
Similarity Score
49%india's biggest online store for mobiles, fashion (clothes/shoes), electronics, home appliances, books, home, furniture, grocery, jewelry, sporting goods, beauty & personal care and more! find the largest selection from all brands at the lowest prices in india. payment options - cod, emi, credit card, debit card & more.
- Company
- Flipkart
Bounce Rate
53.39%
Pages per Visit
6.46
Avg Visit Duration
00:04:20
Similarity Score
45%amazon.com's top 5 competitors in January 2026 are: ebay.com, walmart.com, target.com, etsy.com, and more.
According to Similarweb data of monthly visits, amazon.com’s top competitor in January 2026 is ebay.com. amazon.com 2nd most similar site is walmart.com, and closing off the top 3 is target.com.
etsy.com ranks as the 4th most similar website to amazon.com and temu.com ranks fifth in January 2026.
The other five competitors in the top 10 list are wayfair.com, costco.com, bestbuy.com, aliexpress.com, and flipkart.com.