amazon.comFebruary 2026
Create an account to continue using Similarweb
View website metrics, keywords, top marketing channels, market research tools, and more.
Create your free accountamazon.com
Global Rank
#9
Showing Similarweb estimated data.
Publicly validate your site’s metrics by connecting your GA4
Reflect your success
Verify your website's traffic and engagement metrics by connecting to Google Analytics
Bounce Rate
30.61%
Pages per Visit
9.06
Avg Visit Duration
00:06:02
- Company
- Amazon.com, Inc.
Top 10 amazon.com Competitors
The Top 10 Sites Like amazon.com in February 2026 are ranked by their affinity to amazon.com in terms of keyword traffic, audience targeting, and market overlap
In our User Privacy Notice we have compiled all essential information about our handling of your personal data and your corresponding rights. This User Privacy Notice is effective from April 21, 2025. View the previous User Privacy Notice.
- Company
- eBay
Bounce Rate
38.94%
Pages per Visit
6.71
Avg Visit Duration
00:06:19
Similarity Score
100%Shop Walmart.com today for Every Day Low Prices. Join Walmart+ for unlimited free delivery from your store and free shipping with no order minimum. Start your free 30-day trial now!
- Company
- Walmart
Bounce Rate
50.36%
Pages per Visit
4.58
Avg Visit Duration
00:04:26
Similarity Score
92%Articles associated to Accepted payment options
- Company
- Target
Bounce Rate
40.99%
Pages per Visit
4.22
Avg Visit Duration
00:03:30
Similarity Score
85%AliExpress.com
- Company
- AliExpress
Bounce Rate
42.24%
Pages per Visit
4.54
Avg Visit Duration
00:04:19
Similarity Score
83%shop best buy for electronics, computers, appliances, cell phones, video games & more new tech. store pickup & free 2-day shipping on thousands of items.
Global Rank
#361
29Bounce Rate
43%
Pages per Visit
4.17
Avg Visit Duration
00:03:52
Similarity Score
80%Shop online for all your home improvement needs: appliances, bathroom decorating ideas, kitchen remodeling, patio furniture, power tools, bbq grills, carpeting, lumber, concrete, lighting, ceiling fans and more at The Home Depot.
- Company
- Home Depot
Global Rank
#203
24Bounce Rate
38.3%
Pages per Visit
4.96
Avg Visit Duration
00:05:02
Similarity Score
78%Find the perfect handmade gift, vintage & on-trend clothes, unique jewelry, and more… lots more.
- Company
- Etsy
Bounce Rate
40.02%
Pages per Visit
6.03
Avg Visit Duration
00:04:39
Similarity Score
75%This is a site to talk about some of the latest game news and build a community here with… you!
Global Rank
#4,409
564Bounce Rate
41.65%
Pages per Visit
4.56
Avg Visit Duration
00:03:40
Similarity Score
74%Shop tools, appliances, building supplies, carpet, bathroom, lighting and more. Pros can take advantage of Pro offers, credit and business resources.
- Company
- Lowe's
Global Rank
#370
53Bounce Rate
40.65%
Pages per Visit
4.61
Avg Visit Duration
00:04:30
Similarity Score
73%Shop Wayfair for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Free Shipping on most items.
- Company
- Wayfair
Bounce Rate
41.94%
Pages per Visit
5.58
Avg Visit Duration
00:05:24
Similarity Score
72%amazon.com's top 5 competitors in February 2026 are: ebay.com, walmart.com, target.com, aliexpress.com, and more.
According to Similarweb data of monthly visits, amazon.com’s top competitor in February 2026 is ebay.com. amazon.com 2nd most similar site is walmart.com, and closing off the top 3 is target.com.
aliexpress.com ranks as the 4th most similar website to amazon.com and bestbuy.com ranks fifth in February 2026.
The other five competitors in the top 10 list are homedepot.com, etsy.com, newegg.com, lowes.com, and wayfair.com.