April 2026
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Global Rank
#11,209
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Bounce Rate
34.46%
Pages per Visit
5.87
Avg Visit Duration
00:04:57
- Company
- Aviva
- Industry
- Finance > Insurance
Top 10 aviva.co.uk Competitors
The Top 10 Sites Like aviva.co.uk in April 2026 are ranked by their affinity to aviva.co.uk in terms of keyword traffic, audience targeting, and market overlap
Legal & General are a leading UK financial services provider, offering life insurance, pensions, retirement and investment services. Get a quote today.
- Company
- Legal & General
Global Rank
#54,303
3,307Bounce Rate
59.18%
Pages per Visit
2.09
Avg Visit Duration
00:01:14
Similarity Score
100%compare the market to find a better deal on your insurance, household bills and finances.
- Company
- Compare the Market
- Industry
- Finance > Insurance
Bounce Rate
32.14%
Pages per Visit
9.24
Avg Visit Duration
00:05:03
Similarity Score
97%AXA Car Insurance from as little as £230
- Company
- AXA
- Industry
- Finance > Insurance
Global Rank
#83,672
8,117Bounce Rate
46.22%
Pages per Visit
3.08
Avg Visit Duration
00:02:10
Similarity Score
92%The most frequently asked questions about GoCompare’s service, setting up an account, and comparing quotes
- Company
- Gocompare.com Ltd.
- Industry
- Finance > Insurance
Bounce Rate
34.22%
Pages per Visit
6.60
Avg Visit Duration
00:05:02
Similarity Score
90%compare and save on over 40 products including car insurance, home insurance, credit cards, loans and energy. clever ways to save a lot, by doing very little.
- Company
- MoneySuperMarket
Global Rank
#6,615
245Bounce Rate
38.86%
Pages per Visit
4.93
Avg Visit Duration
00:04:02
Similarity Score
89%Compare fund performance, fund manager profiles and more on thousands of investment funds—all with free independent research. Invest in funds today.
Global Rank
#6,252
358Bounce Rate
35.05%
Pages per Visit
8.09
Avg Visit Duration
00:10:09
Similarity Score
86%Complete our form and we’ll check if your eligible to sign up for an online account.
- Company
- Royal London
Global Rank
#33,745
3,355Bounce Rate
33.33%
Pages per Visit
7.04
Avg Visit Duration
00:03:08
Similarity Score
85%Whether you're a customer or new to Standard Life, you can find the contacts you need, get website support and find help with products here.
- Company
- Standard Life
Global Rank
#64,590
150Bounce Rate
32.18%
Pages per Visit
3.36
Avg Visit Duration
00:03:06
Similarity Score
83%LV= Liverpool Victoria™ official website. The UK's largest friendly society, founded in 1843, we offer Insurance, Life Insurance, Investments & Pensions.
- Company
- LV=
Global Rank
#72,048
5,534Bounce Rate
42.29%
Pages per Visit
3.38
Avg Visit Duration
00:03:00
Similarity Score
82%allianz insurance is one of the largest general insurers in the uk, providing insurance through brokers and partners.
- Company
- Allianz
- Industry
- Finance > Insurance
Global Rank
#77,044
10,503Bounce Rate
28.13%
Pages per Visit
8.42
Avg Visit Duration
00:04:04
Similarity Score
80%aviva.co.uk's top 5 competitors in April 2026 are: legalandgeneral.com, comparethemarket.com, axa.co.uk, gocompare.com, and more.
According to Similarweb data of monthly visits, aviva.co.uk’s top competitor in April 2026 is legalandgeneral.com. aviva.co.uk 2nd most similar site is comparethemarket.com, and closing off the top 3 is axa.co.uk.
gocompare.com ranks as the 4th most similar website to aviva.co.uk and moneysupermarket.com ranks fifth in April 2026.
The other five competitors in the top 10 list are hl.co.uk, royallondon.com, standardlife.co.uk, lv.com, and allianz.co.uk.