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subkarma.com

Whirlpower Making screwdrivers cool again Synopsis When they first came to us, Whirlpower were predominantly an OEM manufacturer of handtools, and more specifically screwdrivers for the European, Middle Eastern and Asian markets. The main challenge of this project was to transform Whirlpower from a traditional manufacturing SME from Taiping, Taichung into an international and instantly recognisable brand of semi-professional screwdrivers. Strategy Throughout the course of this complete branding project, Subkarma has been regularly refining the image and strategy for Whirlpower by running yearly audits with all their international agents. Gathering regular feedback from experts, on a yearly basis, in the market has proven invaluable for Subkarma since it has helped us dertemine and fine-tune Whirlpower’s brand and desgin direction from year on year. Design Whirlpower’s single most successful undertaking has been the ownership and communication of its new brand color; a blue-green which has remained consistent and very prominent in all of Whirlpower’s image In addition to a very clear and “European” color system, Subkarma has been consistently updating Whirlpower’s marketing maerials, from brand image to catalogue and packaging. Using imagery and a design style that edges away from traditional hand tool manufacturers’ style, Subkarma has given the brand a distinct look and feel which appears international, professional and very powerful. In order to support Whirlpower’s small company image with focus on quality image,Subkarma designed and created a short brand video aimed at reinforcing their brand position at the numerous trade-fairs that the client attends every year. Keeping the video short, with an equal mix of product and company culture focus, strengthen their brand image further amongst overseas buyers. Results As Whirlpower’s close brand and design partner, Subkarma has focussed on communicating and executing the brand with particular focus on the largest hard

eckstein-design.com

Eckstein Design is a design agency for industrial design, medical design, UX/UI design, and product design from Munich.

thinkpack.co.nz

Like our packaging projects, Think doesn’t fit the standard template. We’re an award-winning structural packaging design agency established in Auckland, New Zealand in 2010. Our focus is purely cardboard.