January 2026
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Global Rank
#41
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Bounce Rate
26.5%
Pages per Visit
8.01
Avg Visit Duration
00:07:38
Top 10 booking.com Competitors
The Top 10 Sites Like booking.com in January 2026 are ranked by their affinity to booking.com in terms of keyword traffic, audience targeting, and market overlap
Book your perfect holiday with Agoda and enjoy our great discounts on hotels, homes, flights and activities. Get the Agoda app!
- Company
- Agoda
Bounce Rate
31.32%
Pages per Visit
6.43
Avg Visit Duration
00:05:26
Similarity Score
100%Your one-stop travel site for your dream vacation. Bundle your stay with a car rental or flight and you can save more. Search our flexible options to match your needs.
- Company
- Expedia, Inc
Global Rank
#354
61Bounce Rate
36.87%
Pages per Visit
5.80
Avg Visit Duration
00:05:25
Similarity Score
85%Find cheap hotels and discounts when you book on Hotels.com. Compare hotel deals, offers and read unbiased reviews on hotels.
- Company
- Hotels.com, LP
Global Rank
#822
143Bounce Rate
37.7%
Pages per Visit
5.99
Avg Visit Duration
00:04:57
Similarity Score
81%Plan your next trip, read reviews and get travel advice from our community on where to stay and what to do. Find savings on hotels, book the perfect tour or attraction, and reserve a table at the best restaurants.
- Company
- TripAdvisor
Global Rank
#460
33Bounce Rate
56.88%
Pages per Visit
2.81
Avg Visit Duration
00:02:34
Similarity Score
78%Maak contact met reizigers, deel ervaringen en verblijf voordeliger. Boek topbeoordeelde hostels tegen de beste prijs overal ter wereld met Hostelworld.
- Company
- Hostelworld.com
Global Rank
#6,257
900Bounce Rate
33.04%
Pages per Visit
5.62
Avg Visit Duration
00:04:17
Similarity Score
68%Get an Airbnb for every kind of trip → 8 million vacation rentals → 2 million Guest Favorites → 220+ countries and regions worldwide
- Company
- Airbnb
Global Rank
#177
38Bounce Rate
30.08%
Pages per Visit
15.54
Avg Visit Duration
00:06:58
Similarity Score
64%Book Directly & Save at any of our 9000+ Marriott Bonvoy Hotels. Choose from Luxury Hotels, Resorts, Extended Stay Hotels, Pet-Friendly Hotels & More.
- Company
- Marriott
Global Rank
#657
24Bounce Rate
44.82%
Pages per Visit
4.79
Avg Visit Duration
00:03:43
Similarity Score
63%explore hilton's portfolio of hotels and distinct brands across the globe. book directly for the best rates during your next stay. expect better, expect hilton.
- Company
- Hilton
Global Rank
#913
61Bounce Rate
36.64%
Pages per Visit
4.39
Avg Visit Duration
00:04:05
Similarity Score
60%From Cornwall and the Cotswolds to London and the Lake District, browse the biggest and best range of UK spa hotels, at the lowest price.
- Company
- LateRooms
Global Rank
#64,018
970Bounce Rate
36.37%
Pages per Visit
4.35
Avg Visit Duration
00:01:32
Similarity Score
60%Read IHG's privacy statement to understand how we protect your personal information and uphold your privacy.
Global Rank
#1,731
26Bounce Rate
35.59%
Pages per Visit
4.38
Avg Visit Duration
00:03:06
Similarity Score
60%booking.com's top 5 competitors in January 2026 are: agoda.com, expedia.com, hotels.com, tripadvisor.com, and more.
According to Similarweb data of monthly visits, booking.com’s top competitor in January 2026 is agoda.com. booking.com 2nd most similar site is expedia.com, and closing off the top 3 is hotels.com.
tripadvisor.com ranks as the 4th most similar website to booking.com and hostelworld.com ranks fifth in January 2026.
The other five competitors in the top 10 list are airbnb.com, marriott.com, hilton.com, laterooms.com, and ihg.com.