User-centered design (UCD) is an iterative design process in which designers focus on the users and their needs in each phase of the design process. In UCD, design teams involve users throughout the design process via a variety of research and design techniques, to create highly usable and accessible products for them. East Agile uses the following core design practices as part of our product offering:User InterviewsEthnographic StudiesPersona DefinitionPrototype CreationI am going to show some insights on product prototyping as part of your product development process. How can you put the latest UX design trends into practice through interactive prototyping. In today’s article, we’ll explore the prototyping phase of user-centered web and mobile product design.Are you tired of interacting with products that aren’t designed with you in mind? We understand. There are quite a lot of shoddy products out there.Luckily, user-centered design may be coming to the rescue. As this usability.gov article points out, “The User-centered design (UCD) process outlines the phases throughout a design and development life-cycle all while focusing on gaining a deep understanding of who will be using the product.” Let’s see how prototyping can help you design high tailored, user-centered web and mobile products made for all of your users.The problem with the current Product designsAn ongoing problem with many of today’s web and mobile products is that they haven’t gotten to the bottom of what their users need from them. It seems that we ask a lot from our users, assuming that everyone is well-versed in all manner of technology trends, when this isn’t always the case.Too often, the web and mobile products that we rely on to perform our everyday tasks have been built on the basis of client business goals, instead of the users. Remember, there are multiple user profiles.Take the below for instance:A household of five are presented with a beta version of a new messenger product and are aske