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Why I am boycotting Coca Cola By Alemayehu G Mariam June 16, 2014 Diaspora Ethiopians are expressing their outrage on social and online media and calling for a boycott of Coca Cola Company for its unethical, arbitrary and unfair dealings with Ethiopia’s pop music superstar Teodros Kassahun (Teddy Afro). They say the Coca Cola Company singled out Teddy and maliciously targeted him for discrimination. Coca Cola commissioned 32 local versions of the 2014 Brazil FIFA World Cup “anthem”. Coca Cola has officially released all versions except Ethiopia's version sung by Teddy Afro! I now join the boycott of Coca Cola. I ask the millions of readers who have followed my weekly commentaries over the past eight years to join me in boycotting Coca Cola. I am convinced beyond a reasonable doubt that the Coca Cola Company and its representatives have done Teddy wrong. They have demeaned, degraded and humiliated him publicly. They have dishonored, tarnished and scandalized his good name.  They have treated him unfairly, cruelly and unscrupulously. An official representative of Coca Cola Company was quoted in a June 7 report stating that “Teddy Afro was brought into our Coke Studio in Africa to record a version of the Coca-Cola FIFA World Cup song, ‘The World is Ours’ with the goal of capturing the unique genre of Ethiopian music. The contract with Teddy Afro was executed by a 3rd party, Mandala Limited, a production House based Nairobi and Teddy Afro was compensated in full for his efforts.” The official further stated that “following recording the produced track become the property of Coca-Cola CEWA to be used at the Company’s discretion. The song has not been released and there are no plans for release at this time.” In a June 10 press release, Teddy Afro’s official representatives decried Coca Cola’s bizarre and unprofessional behavior in making the public statement given the fact that a confidentiality clause in the contract preclud