expedia.co.jp
Global Rank
#11,736
1,368Showing Similarweb estimated data.
Publicly validate your site’s metrics by connecting your GA4
Reflect your success
Verify your website's traffic and engagement metrics by connecting to Google Analytics
Bounce Rate
37.99%
Pages per Visit
6.33
Avg Visit Duration
00:05:13
- Company
- Expedia, Inc
- Year Founded
- 1996
- Employees
- > 10001
- HQ
- United States, Washington, West Seattle
- Annual Revenue
- - -
expedia.co.jp Ranking by Traffic
Website ranking helps evaluate the value of a business. Over the last three months, expedia.co.jp's global ranking has increased from 10,368 to 11,736.
expedia.co.jp Traffic & Engagement Analysis
expedia.co.jp's web traffic has decreased by 6.86% compared to last month. See all traffic & engagement stats for expedia.co.jp in the past 3 months below
Last Month Change
6.86%
Bounce Rate
37.99%
Pages per Visit
6.33
Avg Visit Duration
00:05:13
Total Visits Last 3 Months
Compare expedia.co.jp to:
expedia.co.jp Web Traffic by Country
Which countries sent the most traffic to expedia.co.jp lately? Where is their core audience from? Last month Japan was the top country sending desktop traffic to expedia.co.jp - click below to discover all countries
Top Countries
expedia.co.jp Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. expedia.co.jp's audience is 40.94% male and 59.06% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female59.06%
- Male40.94%
expedia.co.jp Target Audience
Audience interests reveal key details on the browsing interests of expedia.co.jp's visitors. expedia.co.jp's audience is interested in Travel and Tourism > Travel and Tourism - Other & travel.
Top Categories
Other Visited Websites
Top Topics
Need to identify deeper audience insights?
Discover audience acquisition strategies and reveal insights on browsing behavior with Similarweb's Web Intelligence Solution.
Try it nowexpedia.co.jp Competitors & Similar Sites
Reveal expedia.co.jp top alternatives and find potential or emerging competitors. booking.com is the website with the highest similarity score to expedia.co.jp. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
expedia.co.jp Top Traffic Sources
The top traffic source to expedia.co.jp is Paid Search traffic, driving 32.26% of desktop visits last month Organic Search is the 2nd and Referrals is the 3rd. The most underutilized channel is Paid Social. Drill down into the main traffic drivers in each channel below
Only showing top 3 marketing channels.
Start free trial to see the full breakdown.Is Your Website Ready for AI Search?
AI engines like ChatGPT, Gemini, and Claude are changing the rules. Learn how your site performs on them and how to dominate your niche.
Get a live demoexpedia.co.jp Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to expedia.co.jp (Desktop, worldwide)
Organic vs. Paid
Top Keywords
Want to uncover more opportunities?
Grow your traffic share per keyword and understand how SEO and PPC investments can be optimized with Similarweb's Search Intelligence solution.
Try it nowReferral Web Traffic to expedia.co.jp
The top referral sites sending desktop traffic to expedia.co.jp.
Category Distribution
Travel and Tourism
33.08%Arts & Entertainment
24.64%Travel and Tourism - Other
10.81%Air Travel
7.77%Music
5.25%Other
18.45%Top Referrals
Display Advertising Traffic to expedia.co.jp
Analysis of the top publishers sending traffic to expedia.co.jp. Currently, there are 14 publishers referring visitors.
Top Publishers
Want to know which competitive ads convert best?
Reveal any website's best-performing ad creatives. Develop the right messaging and formats to draw high-converting traffic to your site and increase your ROAS with Similarweb's Ad Intelligence solution.
Try it nowLinks from expedia.co.jp to Other Websites by Traffic Share
expedia.co.jp is sending desktop traffic to 43 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Accommodation and Hotels
30.33%Air Travel
29.88%Search Engines
21.27%Travel and Tourism - Other
9.94%Coupons and Rebates
2.98%Other
5.6%Ready to optimize your SEO strategy?
Find opportunities for partner websites and sponsored content with Similarweb's Web Intelligence Solution.
Try it nowexpedia.co.jp Technology Stack
These are the website technologies, by industry, used on expedia.co.jp. There are a total of 99 technologies from 15 different industries installed on expedia.co.jp.
Ready to discover high quality prospects?
Identify what technologies a website uses to craft the perfect sales pitch, and shorten the sales cycle with the Similarweb Sales Intelligence Solution.
Try it now
Social Media Traffic to expedia.co.jp
expedia.co.jp gets most of its social media traffic from Youtube, followed by X-twitter and Yahoo! Chiebukuro (Desktop). Engaging audiences through Pinterest may reveal new opportunities
Social Networks
8
Social Network Distribution