When launching a new brand look it is probably normal to hype it up saying “We have refreshed our logo to reflect who we are today and to symbolize our future. We analysed our values as an organization and created a brand identity that reflects those values.” For us that’s not really the case. Sure, we have relooked at our values but they haven’t dramatically changed and yes we have looked at our future. But in reality it was all about feeling good about ourselves. While we have been told repeatedly  “we are all in this together” we have felt pretty lonely at times as we weathered the COVID storm. So, we selfishly wanted a refresh to make ourselves feel better.  We have been working out our path for survival in these challenging times and also our commitment to improve how we do business. Global Culture has been in business for nearly 50 years. 1974 it all started and over the years our very loyal customers have supported us.  New technology has allowed us to recognise and reward that loyalty and support.  We have created a reward system called the GC Club.  The GC club will recognise and reward club members both in our stores and online.  Credits will earn rewards and discounts will be offered. The brand Global Culture is a celebration of “the way we live”. That will become our tagline.  We further express this through the guiding principles of the Global Culture brand: LIVE.        RELAX.      CARE We hope you will continue to be a part of the ongoing Global Culture story