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google.com Website Analysis for November 2025
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Global Rank
#1
Country Rank
#1
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Bounce Rate
27.47%
Pages per Visit
8.62
Avg Visit Duration
00:10:10
Showing Similarweb estimated data.
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google.com Traffic & Engagement Analysis
google.com's web traffic has decreased by 3.57% compared to last month. See all traffic & engagement stats for google.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
3.57%
Bounce Rate
27.47%
Pages per Visit
8.62
Avg Visit Duration
00:10:10
Total Visits Last 3 Months
Compare google.com to:
google.com Web Traffic by Country
Which countries sent the most traffic to google.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to google.com - click below to discover all countries
Top Countries
United States
24.35%4.87%
India
5.49%2.12%
Japan
5.42%6.23%
Brazil
4.77%4.61%
United Kingdom
3.68%3.55%
Others
56.29%
google.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. google.com's audience is 57.1% male and 42.9% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female42.9%
- Male57.1%
google.com Competitors & Similar Sites
Reveal google.com top alternatives and find potential or emerging competitors. facebook.com is the website with the highest similarity score to google.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
instagram.com83%6.5BComputers Electronics and Technology > Social Media Networks#2Analyze instagram.comCompare to instagram.comgoogle.com Top Traffic Sources
The top traffic source to google.com is Direct traffic, driving 86.37% of desktop visits last month Organic Search is the 2nd and Referrals is the 3rd. The most underutilized channel is Paid Search. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
86.37%
Direct
1st Place
Organic Search
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to google.com
The top referral sites sending desktop traffic to google.com.
Category Distribution
Computers Electronics and Technology - Other
13.17%Programming and Developer Software
12.08%Video Games Consoles and Accessories
9.71%AI Chatbots and Tools
9.67%Graphics Multimedia and Web Design
6.16%Other
49.21%Top Referrals
Links from google.com to Other Websites by Traffic Share
google.com is sending desktop traffic to 869 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Streaming & Online TV
16.88%Social Media Networks
16.3%Computers Electronics and Technology - Other
13.88%Search Engines
9.37%Accommodation and Hotels
6.38%Other
37.19%
Social Media Traffic to google.com
google.com gets most of its social media traffic from Youtube, followed by Facebook and X-twitter (Desktop). Engaging audiences through WhatsApp Webapp may reveal new opportunities
Social Networks
93
Social Network Distribution