December 2025
Create an account to continue using Similarweb
View website metrics, keywords, top marketing channels, market research tools, and more.
Create your free accounthm.com
Global Rank
#222
43Showing Similarweb estimated data.
Publicly validate your site’s metrics by connecting your GA4
Reflect your success
Verify your website's traffic and engagement metrics by connecting to Google Analytics
Bounce Rate
34.94%
Pages per Visit
7.54
Avg Visit Duration
00:03:53
- Company
- H&M
- Industry
- Lifestyle > Fashion and Apparel
Top 10 hm.com Competitors
The Top 10 Sites Like hm.com in December 2025 are ranked by their affinity to hm.com in terms of keyword traffic, audience targeting, and market overlap
- Company
- Zara
- Industry
- Lifestyle > Fashion and Apparel
Global Rank
#183
6Total Visits
119.8M
Bounce Rate
28.27%
Pages per Visit
10.33
Avg Visit Duration
00:05:18
Similarity Score
100%Discover the latest fashion trends with ASOS. Shop the new collection of clothing, footwear, accessories, beauty products and more. Order today from ASOS.
- Company
- - -
- Industry
- - -
Global Rank
#475
52Total Visits
60.3M
Bounce Rate
33.35%
Pages per Visit
7.30
Avg Visit Duration
00:03:48
Similarity Score
92%Shop men’s and women’s apparel, streetwear clothing, and stylish apartment décor and furniture at Urban Outfitters. Explore new arrivals today.
- Company
- Urban Outfitters, Inc.
- Industry
- Lifestyle > Fashion and Apparel
Global Rank
#1,572
313Total Visits
26.1M
Bounce Rate
33.71%
Pages per Visit
5.12
Avg Visit Duration
00:02:59
Similarity Score
74%Casual, All-American clothing with laidback sophistication. Shop jeans, tees, dresses, skirts, sweaters, outerwear, fragrance & accessories.
- Company
- Abercrombie & Fitch Co
- Industry
- Lifestyle > Fashion and Apparel
Global Rank
#1,502
253Total Visits
26.7M
Bounce Rate
42.72%
Pages per Visit
5.13
Avg Visit Duration
00:03:54
Similarity Score
72%Shop womens fashion from UNIQLO. Buy quality, affordable clothing ranging from XXS to plus sizes for workout, casual or formal styles.
- Company
- UNIQLO
- Industry
- Lifestyle > Fashion and Apparel
Total Visits
133.6M
Bounce Rate
46.2%
Pages per Visit
5.75
Avg Visit Duration
00:02:44
Similarity Score
71%SALE - Discover the latest fashion, footwear and accessories at Mango. Shop the best looks for this season and get dressed to the nines - get in NOW!
- Company
- - -
- Industry
- - -
Total Visits
34.6M
Bounce Rate
39.92%
Pages per Visit
4.84
Avg Visit Duration
00:03:12
Similarity Score
69%discover casual clothing for women, men, kids, and baby at gap. stylish, comfy, and modern pieces for the whole family. enjoy special deals on jeans, tees & more!
- Company
- Gap
- Industry
- Lifestyle > Fashion and Apparel
Global Rank
#280
72Total Visits
85.1M
Bounce Rate
33.13%
Pages per Visit
9.74
Avg Visit Duration
00:05:00
Similarity Score
68%Matte support tights in sleek stretch fabric with medium support.
- Company
- C and A Clothing
- Industry
- Lifestyle > Fashion and Apparel
Total Visits
10.4M
Bounce Rate
39.87%
Pages per Visit
5.32
Avg Visit Duration
00:03:01
Similarity Score
67%Update your looks with the BERSHKA’s new fashion collection for men and women
- Company
- Bershka
- Industry
- Lifestyle > Fashion and Apparel
Total Visits
20.5M
Bounce Rate
33.75%
Pages per Visit
5.72
Avg Visit Duration
00:03:40
Similarity Score
63%Important Information About Returns, Gift Cards and Rewards: As a result of the change in ownership, all returns, gift cards, store credits, and rewards issued before May 1, 2025, will no longer be accepted on our site. Methods of Payment What methods of payment do you accept? Currently, we accept the following methods
- Company
- Forever21
- Industry
- Lifestyle > Fashion and Apparel
Global Rank
#35,892
1,083Total Visits
1.2M
Bounce Rate
35.88%
Pages per Visit
4.77
Avg Visit Duration
00:02:08
Similarity Score
62%hm.com's top 5 competitors in December 2025 are: zara.com, asos.com, urbanoutfitters.com, abercrombie.com, and more.
According to Similarweb data of monthly visits, hm.com’s top competitor in December 2025 is zara.com with 119.8M visits. hm.com 2nd most similar site is asos.com, with 60.3M visits in December 2025, and closing off the top 3 is urbanoutfitters.com with 26.1M.
abercrombie.com ranks as the 4th most similar website to hm.com and uniqlo.com ranks fifth. abercrombie.com and uniqlo.com received 26.7M visits and 133.6M visits in December 2025, respectively.
The other five competitors in the top 10 list are shop.mango.com (34.6M visits in December 2025), gap.com (85.1M visits in December 2025), c-and-a.com (10.4M visits in December 2025), bershka.com (20.5M visits in December 2025), and forever21.com (1.2M visits in December 2025).