January 2026
hm.com
Global Rank
#254
32Showing Similarweb estimated data.
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Bounce Rate
35.01%
Pages per Visit
7.76
Avg Visit Duration
00:03:52
- Company
- H&M
- Industry
- Lifestyle > Fashion and Apparel
Top 10 hm.com Competitors
The Top 10 Sites Like hm.com in January 2026 are ranked by their affinity to hm.com in terms of keyword traffic, audience targeting, and market overlap
- Company
- Zara
- Industry
- Lifestyle > Fashion and Apparel
Global Rank
#186
3Bounce Rate
27.7%
Pages per Visit
11.53
Avg Visit Duration
00:05:59
Similarity Score
100%Upptäck de senaste trenderna inom herr- och dammode på ASOS. Shoppa säsongens kollektioner av kläder, accessoarer, skönhetsprodukter och mer.
- Company
- - -
- Industry
- - -
Global Rank
#497
22Bounce Rate
33.93%
Pages per Visit
7.31
Avg Visit Duration
00:03:46
Similarity Score
92%Shop men’s and women’s apparel, streetwear clothing, and stylish apartment décor and furniture at Urban Outfitters. Explore new arrivals today.
- Company
- Urban Outfitters, Inc.
- Industry
- Lifestyle > Fashion and Apparel
Global Rank
#1,956
384Bounce Rate
34.74%
Pages per Visit
5.01
Avg Visit Duration
00:02:49
Similarity Score
75%Casual, All-American clothing with laidback sophistication. Shop jeans, tees, dresses, skirts, sweaters, outerwear, fragrance & accessories.
- Company
- Abercrombie & Fitch Co
- Industry
- Lifestyle > Fashion and Apparel
Global Rank
#1,863
361Bounce Rate
45.02%
Pages per Visit
4.96
Avg Visit Duration
00:03:26
Similarity Score
72%Shop womens fashion from UNIQLO. Buy quality, affordable clothing ranging from XXS to plus sizes for workout, casual or formal styles.
- Company
- UNIQLO
- Industry
- Lifestyle > Fashion and Apparel
Bounce Rate
44.19%
Pages per Visit
5.96
Avg Visit Duration
00:02:47
Similarity Score
71%SALE - Discover the latest fashion, footwear and accessories at Mango. Shop the best looks for this season and get dressed to the nines - get in NOW!
- Company
- - -
- Industry
- - -
Bounce Rate
39.12%
Pages per Visit
5.28
Avg Visit Duration
00:03:31
Similarity Score
69%discover casual clothing for women, men, kids, and baby at gap. stylish, comfy, and modern pieces for the whole family. enjoy special deals on jeans, tees & more!
- Company
- Gap
- Industry
- Lifestyle > Fashion and Apparel
Global Rank
#343
63Bounce Rate
33.69%
Pages per Visit
9.67
Avg Visit Duration
00:04:55
Similarity Score
68%Discover our new Jeans in various colors and sizes ➽ fast delivery✔ Wide selection✔ Sustainable products✔ Top quality✔ ➽ to the C&A online shop
- Company
- C and A Clothing
- Industry
- Lifestyle > Fashion and Apparel
Bounce Rate
40.13%
Pages per Visit
5.47
Avg Visit Duration
00:03:10
Similarity Score
68%Update your looks with the BERSHKA’s new fashion collection for men and women
- Company
- Bershka
- Industry
- Lifestyle > Fashion and Apparel
Bounce Rate
33.23%
Pages per Visit
6.15
Avg Visit Duration
00:04:00
Similarity Score
63%Important Information About Returns, Gift Cards and Rewards: As a result of the change in ownership, all returns, gift cards, store credits, and rewards issued before May 1, 2025, will no longer be accepted on our site. Methods of Payment What methods of payment do you accept? Currently, we accept the following methods
- Company
- Forever21
- Industry
- Lifestyle > Fashion and Apparel
Global Rank
#41,789
5,897Bounce Rate
36.01%
Pages per Visit
4.25
Avg Visit Duration
00:01:46
Similarity Score
62%hm.com's top 5 competitors in January 2026 are: zara.com, asos.com, urbanoutfitters.com, abercrombie.com, and more.
According to Similarweb data of monthly visits, hm.com’s top competitor in January 2026 is zara.com. hm.com 2nd most similar site is asos.com, and closing off the top 3 is urbanoutfitters.com.
abercrombie.com ranks as the 4th most similar website to hm.com and uniqlo.com ranks fifth in January 2026.
The other five competitors in the top 10 list are shop.mango.com, gap.com, c-and-a.com, bershka.com, and forever21.com.