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ibm.com Website Analysis for December 2025
For more than a century, IBM has been a global technology innovator, leading advances in AI, automation and hybrid cloud solutions that help businesses grow.
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Global Rank
#2,784253
Country Rank
#2,161161
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Bounce Rate
41.36%
Pages per Visit
6.19
Avg Visit Duration
00:06:20
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ibm.com Traffic & Engagement Analysis
ibm.com's web traffic has decreased by 6.4% compared to last month. See all traffic & engagement stats for ibm.com in the past 3 months below
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Last Month Change
6.4%
Bounce Rate
41.36%
Pages per Visit
6.19
Avg Visit Duration
00:06:20
Total Visits Last 3 Months
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ibm.com Web Traffic by Country
Which countries sent the most traffic to ibm.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to ibm.com - click below to discover all countries
Top Countries
United States
26.82%5.12%
India
19.03%1.78%
Japan
7.08%1.71%
Germany
3.42%19.06%
China
3.31%73.54%
Others
40.33%
ibm.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. ibm.com's audience is 59.27% male and 40.73% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female40.73%
- Male59.27%
ibm.com Target Audience
Audience interests reveal key details on the browsing interests of ibm.com's visitors. ibm.com's audience is interested in Computers Electronics and Technology > Programming and Developer Software & news.
Top Categories
Other Visited Websites
Top Topics
newsbusinessjobsshoppingsearch
ibm.com Competitors & Similar Sites
Reveal ibm.com top alternatives and find potential or emerging competitors. intel.com is the website with the highest similarity score to ibm.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
aws.amazon.com79%Computers Electronics and Technology > Web Hosting and Domain Names#2Analyze aws.amazon.comCompare to aws.amazon.comibm.com Top Traffic Sources
The top traffic source to ibm.com is Organic Search traffic, driving 46.07% of desktop visits last month Direct is the 2nd and Referrals is the 3rd. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
46.07%
Organic Search
1st Place
Direct
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to ibm.com
The top referral sites sending desktop traffic to ibm.com.
Category Distribution
AI Chatbots and Tools
20.26%Human Resources
13.55%Jobs and Employment
7.19%Programming and Developer Software
5.95%Computers Electronics and Technology - Other
3.11%Other
49.93%Top Referrals
Links from ibm.com to Other Websites by Traffic Share
ibm.com is sending desktop traffic to 239 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Human Resources
29.59%Search Engines
11.01%Programming and Developer Software
9.07%Education
4.89%Travel and Tourism - Other
4.39%Other
41.05%
Social Media Traffic to ibm.com
ibm.com gets most of its social media traffic from Youtube, followed by Linkedin and WhatsApp Webapp (Desktop). Engaging audiences through X-twitter may reveal new opportunities
Social Networks
22
Social Network Distribution