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klm.com Website Analysis for May 2026
Compare and book all KLM flights, view great last minute offers, choose your favourite seat, check in online, book hotels and all you need for your trip.
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Global Rank
#13,057493
Country Rank
#4,669937
Category Rank
#247
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Total Visits
4.2M
Bounce Rate
36.04%
Pages per Visit
4.17
Avg Visit Duration
00:03:03
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klm.com Traffic & Engagement Analysis
klm.com's web traffic has increased by 12.99% compared to last month. See all traffic & engagement stats for klm.com in the past 3 months below
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Last Month Change
12.99%
Bounce Rate
36.04%
Pages per Visit
4.17
Avg Visit Duration
00:03:03
Total Visits Last 3 Months
Compare klm.com to:
4.2Mklm.com
klm.com Web Traffic by Country
Which countries sent the most traffic to klm.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to klm.com - click below to discover all countries
Top Countries
United States
64.92%54.74%
Netherlands
11.08%1.19%
United Kingdom
3.43%7.64%
Canada
2.98%14.35%
Germany
1.23%12.85%
Others
16.36%
klm.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. klm.com's audience is 47.71% male and 52.29% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female52.29%
- Male47.71%
klm.com Competitors & Similar Sites
Reveal klm.com top alternatives and find potential or emerging competitors. lufthansa.com is the website with the highest similarity score to klm.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
klm.com Top Traffic Sources
The top traffic source to klm.com is Direct traffic, driving 45.28% of desktop visits last month Organic Search is the 2nd and Referrals is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
45.28%
Direct
1st Place
Organic Search
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to klm.com
The top referral sites sending desktop traffic to klm.com.
Category Distribution
Energy Industry
57.03%Air Travel
17.28%Accommodation and Hotels
7.14%Dictionaries and Encyclopedias
3.81%Travel and Tourism - Other
3.2%Other
11.54%Top Referrals
Links from klm.com to Other Websites by Traffic Share
klm.com is sending desktop traffic to 34 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Air Travel
57.07%Fashion and Apparel
17.67%Energy Industry
3.2%Photography
2.53%Other
5.37%
Social Media Traffic to klm.com
klm.com gets most of its social media traffic from Youtube, followed by Reddit and Facebook (Desktop). Engaging audiences through X-twitter may reveal new opportunities
Social Networks
11
Social Network Distribution