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lidl.at Website Analysis for November 2025
lidl österreich bietet dir ein herausragendes sortiment an ausgezeichneten heimischen produkten.
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Global Rank
#24,0742,175
Country Rank
#11719
Category Rank
#21
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Bounce Rate
39.1%
Pages per Visit
7.81
Avg Visit Duration
00:02:08
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lidl.at Traffic & Engagement Analysis
lidl.at's web traffic has decreased by 10.32% compared to last month. See all traffic & engagement stats for lidl.at in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
10.32%
Bounce Rate
39.1%
Pages per Visit
7.81
Avg Visit Duration
00:02:08
Total Visits Last 3 Months
Compare lidl.at to:
lidl.at Web Traffic by Country
Which countries sent the most traffic to lidl.at lately? Where is their core audience from? Last month Austria was the top country sending desktop traffic to lidl.at - click below to discover all countries
lidl.at Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. lidl.at's audience is 54.96% male and 45.04% female. The largest age group of visitors are 55 - 64 year olds.
Age Distribution
Gender Distribution
- Female45.04%
- Male54.96%
lidl.at Competitors & Similar Sites
Reveal lidl.at top alternatives and find potential or emerging competitors. hofer.at is the website with the highest similarity score to lidl.at. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
lidl.at Top Traffic Sources
The top traffic source to lidl.at is Direct traffic, driving 44.88% of desktop visits last month Organic Search is the 2nd and Paid Search is the 3rd. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
44.88%
Direct
1st Place
Organic Search
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
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The top referral sites sending desktop traffic to lidl.at.
Category Distribution
Banking Credit and Lending
48.07%Jobs and Employment
20.49%Price Comparison
1.55%Camping Scouting and Outdoors
1.55%Travel and Tourism - Other
1.55%Other
26.78%Display Advertising Traffic to lidl.at
Analysis of the top publishers sending traffic to lidl.at. Currently, there are 7 publishers referring visitors.
Top Publishers
Start a trial37.66%Start a trial10.39%
gmx.net10.39%
havasmedia-digital.at10.39%
oe24.at10.39%2 Others20.78%See all
Publishers7
Ad Networks2
Links from lidl.at to Other Websites by Traffic Share
lidl.at is sending desktop traffic to 9 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Travel and Tourism - Other
37.42%Streaming & Online TV
29.52%Marketplace
18.93%Jobs and Employment
5.98%Vehicles - Other
0.99%Other
7.16%
Social Media Traffic to lidl.at
lidl.at gets most of its social media traffic from Youtube, followed by Facebook and X-twitter (Desktop). Engaging audiences through Reddit may reveal new opportunities
Social Networks
5
Social Network Distribution