In today’s business world, the principles of diversity, equity, and inclusion (DEI) are increasingly seen not just as a corporate commitment, but as a strategic factor for success. They drive innovation, sustainability, and trust within organisations.For “We asked the experts, Tina Todorova, Human Resources Manager at DoubleTree by Hilton Plovdiv Center, shares her experience and insights on how companies can build an inclusive culture, what challenges they face on the path to change, and how integrating these principles leads to tangible business benefits. How is the understanding of diversity, equity, and inclusion changing in today’s workplace?The perception of DEI has evolved from a formal commitment to a strategic necessity. Today, these principles are seen as a foundation for innovation, sustainability, and global competitiveness. Companies recognise that it’s not enough to simply have diverse groups present in the organisation – they must build a culture where every employee feels seen, heard, valued, and respected.This transformation is achieved through a comprehensive framework of initiatives across three key areas:Culture – creating an environment where differences are respected and inclusion is encouraged.Talent – actively attracting, developing, and retaining people with diverse backgrounds, perspectives, and identities.Communities & Partnerships – building connections with clients, suppliers, and local communities through inclusive practices. What are the main trends and challenges organisations face?Key trends include:Integrating DEI principles into all business processes – from recruitment and training to marketing and procurement.Using data and measurable indicators to track progress and ensure transparency.Establishing internal inclusion networks and groups to align initiatives with the overall company strategy.Focusing on recognising employees’ multiple identities (e.g., employee, parent, minority, person with a disability) and understanding how th