May 2026
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Global Rank
#5,633
1,045Showing Similarweb estimated data.
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Bounce Rate
41.5%
Pages per Visit
4.78
Avg Visit Duration
00:02:11
- Company
- Mattel
- Industry
- Lifestyle > Childcare
Top 10 mattel.com Competitors
The Top 10 Sites Like mattel.com in May 2026 are ranked by their affinity to mattel.com in terms of keyword traffic, audience targeting, and market overlap
For 2025, the Hot Wheels mainline is numbered 1 through 250 with color variations not receiving a new number. Treasure Hunts and store exclusives are numbered. For the listing by series see List of 2025 Hot Wheels (by Series).
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Bounce Rate
48.52%
Pages per Visit
7.06
Avg Visit Duration
00:03:19
Similarity Score
100%(2010-12) Monster High by Lisi Harrison Monster High The Ghoul Next Door Where There's a Wolf, There's a Way Back and Deader Than Ever Drop Dead Diary (2012-14) Ghoulfriends by Gitty Daneshvari Forever Just Want to Have Fun Who's That Ghoulfriend? 'Til The End The Ghoul-It-Yourself Book (2015-16) Monster High Diaries by Nessi Monstrata Draculaura and the New Stepmomster Frankie Stein and the New Ghoul at School Lagoona Blue and the Big Sea Scarecation Clawdeen Wolf and the Freaky Fabulous...
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Bounce Rate
53.27%
Pages per Visit
4.41
Avg Visit Duration
00:02:04
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97%This wiki is a community website dedicated to Barbie, the world's most popular fashion doll brand. Created by Ruth Handler and manufactured by Mattel, Barbie is the most diverse doll line with 35 skin tones, 97 hairstyles, 9 body types and counting. The first Barbie doll was released on March 9, 1959, and now Barbie dolls are currently sold in over 150 countries.
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Bounce Rate
45.07%
Pages per Visit
2.17
Avg Visit Duration
00:00:35
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92%- Company
- Smyths Toys
Bounce Rate
45.04%
Pages per Visit
4.59
Avg Visit Duration
00:02:56
Similarity Score
90%We have a Retail Shop Located in Houston, TX. Jcar Diecast is an Authorized Distributor of Mattel, Johnny Lightning & Auto World. We sell the Best Quality diecast model cars, hot wheels cars & cases, matchbox car toys, johnny lightning cars, tomica car toys, greenlight car toys, m2 car toys, maisto car toys & much more
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Global Rank
#182,077
12,854Bounce Rate
36.67%
Pages per Visit
4.81
Avg Visit Duration
00:01:40
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88%We are pretty sure the Snake Lair MOTU Origins Mattel Creations crowdfund will be going up for preorder on May 24, 2025!
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Global Rank
#192,925
10,169Bounce Rate
53.25%
Pages per Visit
1.92
Avg Visit Duration
00:00:50
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86%The latest Hot Wheels collaboration comes in the form of a partnership forged with MotorTrend. The companies put together a package that included before & after releases of the Roadkill “…
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Global Rank
#319,341
25,507Bounce Rate
42.91%
Pages per Visit
2.58
Avg Visit Duration
00:00:40
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85%Unleash your creativity and bring your ideas to life with LEGO® Pick a Brick! Whether you're searching for the perfect piece to complete your masterpiece, starting a brand-new build, or customize an existing LEGO® set, it's all possible with Pick a Brick. Our extensive selection of bricks, plates, tiles, minifigure pieces and more has everything you need. Looking for something specific? You can easily browse by piece type, color, and more so you can find the perfect brick for your next creation. There’s no limit to what you can build!
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- LEGO
- Industry
- Games > Games - Other
Bounce Rate
35.54%
Pages per Visit
6.39
Avg Visit Duration
00:03:17
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83%entertainment earth is your source for action figures, toys, collectibles, and bobble heads to collect. mint condition guaranteed. find an action figure now!
Global Rank
#29,081
3,130Bounce Rate
49.19%
Pages per Visit
3.56
Avg Visit Duration
00:01:36
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80%Released every Wednesday morning. Subscribe now! May 20, 2026: Less Screens, More FunMay 19, 2026: Fun Finds: Best Bubble ToysMay 13, 2026: Summer Toys for Tweens 🎯May 12, 2026: Fun Finds: Best Backyard PlaysetsMay 6, 2026: Outdoor Play Made Easy 🥳April 29, 2026:Spring Playtime Picks for Preschoolers 💐April 22, 2026: The Toy Insider’s Spring & Read more...
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Global Rank
#270,826
35,192Bounce Rate
47.67%
Pages per Visit
2.10
Avg Visit Duration
00:00:37
Similarity Score
79%mattel.com's top 5 competitors in May 2026 are: hotwheels.fandom.com, monsterhigh.fandom.com, barbie.fandom.com, smythstoys.com, and more.
According to Similarweb data of monthly visits, mattel.com’s top competitor in May 2026 is hotwheels.fandom.com. mattel.com 2nd most similar site is monsterhigh.fandom.com, and closing off the top 3 is barbie.fandom.com.
smythstoys.com ranks as the 4th most similar website to mattel.com and jcardiecast.com ranks fifth in May 2026.
The other five competitors in the top 10 list are toyhabits.com, orangetrackdiecast.com, lego.com, entertainmentearth.com, and thetoyinsider.com.