November 2025
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Global Rank
#1,335
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Bounce Rate
20.39%
Pages per Visit
8.19
Avg Visit Duration
00:07:52
- Company
- Services Australia
- Industry
- Law and Government > Government
Top 10 my.gov.au Competitors
The Top 10 Sites Like my.gov.au in November 2025 are ranked by their affinity to my.gov.au in terms of keyword traffic, audience targeting, and market overlap
the ato is the government’s principal revenue collection agency. our role is to manage and shape the tax, excise and superannuation systems that fund services for australians.
- Company
- ATO
- Industry
- Law and Government > Government
Total Visits
14.3M
Bounce Rate
30.69%
Pages per Visit
6.78
Avg Visit Duration
00:05:01
Similarity Score
100%We deliver government payments and services
- Company
- Services Australia
- Industry
- Law and Government > Government
Total Visits
8.5M
Bounce Rate
51.36%
Pages per Visit
2.74
Avg Visit Duration
00:01:52
Similarity Score
94%We deliver government payments and services
- Company
- - -
- Industry
- - -
Total Visits
8.2M
Bounce Rate
33.71%
Pages per Visit
7.86
Avg Visit Duration
00:04:19
Similarity Score
89%- Company
- - -
- Industry
- - -
Total Visits
3.2M
Bounce Rate
57.9%
Pages per Visit
3.92
Avg Visit Duration
00:00:09
Similarity Score
66%the world is changing and the need for a connected healthcare system is greater than ever. technology is helping more australians access safer, better quality healthcare. today, digital health has become a vital part of a modern, accessible healthcare system designed to meet the needs of all australians.
- Company
- - -
- Industry
- - -
Total Visits
1M
Bounce Rate
20.41%
Pages per Visit
10.43
Avg Visit Duration
00:04:54
Similarity Score
63%- Company
- - -
- Industry
- - -
Global Rank
- -
Country Rank
- -
Category Rank
- -
Total Visits
19.2K
Bounce Rate
41.03%
Pages per Visit
2.45
Avg Visit Duration
00:00:17
Similarity Score
62%for nearly 120 years we've been helping members secure their future and live their best life.
- Company
- Super SA
- Industry
- Law and Government > Government
Total Visits
84.8K
Bounce Rate
24.08%
Pages per Visit
5.02
Avg Visit Duration
00:03:34
Similarity Score
60%At Updoc, we believe that everyone deserves convenient, safe, and accessible healthcare. Our Model of Care is designed to empower you with the tools, resources, and support you need to take charge of your health at a time and place that works best for you. Through our innovative technology platform, we connect you to Partner Doctors across Australia who provide comprehensive, personalised healthcare that fits conveniently into your lifestyle.
- Company
- - -
- Industry
- - -
Total Visits
331K
Bounce Rate
35.75%
Pages per Visit
6.57
Avg Visit Duration
00:04:34
Similarity Score
59%- Company
- HousingVic
- Industry
- Law and Government > Government
Total Visits
52K
Bounce Rate
47.07%
Pages per Visit
3.35
Avg Visit Duration
00:01:38
Similarity Score
59%Our mission is to protect Australia’s border and enable legitimate travel and trade.
- Company
- Australian Border Force
- Industry
- Law and Government > Government
Total Visits
634.7K
Bounce Rate
50.06%
Pages per Visit
2.50
Avg Visit Duration
00:01:48
Similarity Score
59%my.gov.au's top 5 competitors in November 2025 are: ato.gov.au, servicesaustralia.gov.au, centrelink.gov.au, ecsn.gov.au, and more.
According to Similarweb data of monthly visits, my.gov.au’s top competitor in November 2025 is ato.gov.au with 14.3M visits. my.gov.au 2nd most similar site is servicesaustralia.gov.au, with 8.5M visits in November 2025, and closing off the top 3 is centrelink.gov.au with 8.2M.
ecsn.gov.au ranks as the 4th most similar website to my.gov.au and ehealth.gov.au ranks fifth. ecsn.gov.au and ehealth.gov.au received 3.2M visits and 1M visits in November 2025, respectively.
The other five competitors in the top 10 list are myaccount.dva.gov.au (19.2K visits in November 2025), supersa.sa.gov.au (84.8K visits in November 2025), updoc.com.au (331K visits in November 2025), housing.vic.gov.au (52K visits in November 2025), and abf.gov.au (634.7K visits in November 2025).