o2.pl Website Analysis for December 2025
Keep track of your competitors
See their traffic and performance metrics
Keep track of your competitors
See their traffic and performance metrics
Bounce Rate
17.93%
Pages per Visit
4.77
Avg Visit Duration
00:03:03
Showing Similarweb estimated data.
Publicly validate your site’s metrics by connecting your GA4
Reflect your success
Verify your website's traffic and engagement metrics by connecting to Google Analytics
o2.pl Ranking by Traffic
Website ranking helps evaluate the value of a business. Over the last three months, o2.pl's global ranking has increased from 601 to 646.
o2.pl Traffic & Engagement Analysis
o2.pl's web traffic has decreased by 4.14% compared to last month. See all traffic & engagement stats for o2.pl in the past 3 months below
Last Month Change
4.14%
Bounce Rate
17.93%
Pages per Visit
4.77
Avg Visit Duration
00:03:03
Total Visits Last 3 Months
Compare o2.pl to:
o2.pl Web Traffic by Country
Which countries sent the most traffic to o2.pl lately? Where is their core audience from? Last month Poland was the top country sending desktop traffic to o2.pl - click below to discover all countries
Top Countries
o2.pl Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. o2.pl's audience is 66.57% male and 33.43% female. The largest age group of visitors are 55 - 64 year olds.
Age Distribution
Gender Distribution
- Female33.43%
- Male66.57%
o2.pl Target Audience
Audience interests reveal key details on the browsing interests of o2.pl's visitors. o2.pl's audience is interested in Games > Video Games Consoles and Accessories & dla.
Top Categories
Other Visited Websites
Top Topics
Need to identify deeper audience insights?
Discover audience acquisition strategies and reveal insights on browsing behavior with Similarweb's Research Intelligence Solution.
Try it nowo2.pl Competitors & Similar Sites
Reveal o2.pl top alternatives and find potential or emerging competitors. onet.pl is the website with the highest similarity score to o2.pl. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
o2.pl Top Traffic Sources
The top traffic source to o2.pl is Direct traffic, driving 45.59% of desktop visits last month Referrals is the 2nd and Organic Search is the 3rd. The most underutilized channel is Paid Search. Drill down into the main traffic drivers in each channel below
Only showing top 3 marketing channels.
Start free trial to see the full breakdown.Is Your Website Ready for AI Search?
AI engines like ChatGPT, Gemini, and Claude are changing the rules. Learn how your site performs on them and how to dominate your niche.
Get a live demoo2.pl Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to o2.pl (Desktop, worldwide)
Organic vs. Paid
Top Keywords
Want to uncover more opportunities?
Grow your traffic share per keyword and understand how SEO and PPC investments can be optimized with Similarweb's Digital Marketing Intelligence solution.
Try it nowReferral Web Traffic to o2.pl
The top referral sites sending desktop traffic to o2.pl.
Category Distribution
News & Media Publishers
95.64%Programming and Developer Software
0.93%Sports - Other
0.71%Finance - Other
0.62%Computers Electronics and Technology - Other
0.61%Other
1.48%Top Referrals
Display Advertising Traffic to o2.pl
Analysis of the top publishers sending traffic to o2.pl. Currently, there are 4 publishers referring visitors.
Top Publishers
Want to know which competitive ads convert best?
Reveal any website's best performing ad creatives. Develop the right messaging and formats to draw high converting traffic to your site and increase your Return on Advertising Spend (ROAS) with Similarweb's Digital Marketing Intelligence solution.
Try it nowLinks from o2.pl to Other Websites by Traffic Share
o2.pl is sending desktop traffic to 94 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
News & Media Publishers
42.82%Arts and Entertainment - Other
17.93%Health - Other
7.98%Finance - Other
6.99%Sports - Other
5.99%Other
18.29%Ready to optimize your SEO strategy?
Find opportunities for partner websites and sponsored content with Similarweb's Digital Marketing Intelligence Solution.
Try it nowo2.pl Technology Stack
These are the website technologies, by industry, used on o2.pl. There are a total of 140 technologies from 15 different industries installed on o2.pl.
Ready to discover high quality prospects?
Identify what technologies a website uses to craft the perfect sales pitch, and shorten the sales cycle with the Similarweb Sales Intelligence Solution.
Try it now
Social Media Traffic to o2.pl
o2.pl gets most of its social media traffic from Youtube, followed by Facebook and X-twitter (Desktop). Engaging audiences through WhatsApp Webapp may reveal new opportunities
Social Networks
17
Social Network Distribution