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penfed.org Website Analysis for December 2025
PenFed Credit Union empowers you to achieve financial success with checking and savings, award-winning credit cards, and competitive rates on everything from mortgages, VA Loans, and HELOCs to auto loans.
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Global Rank
#10,1351,490
Country Rank
#2,059323
Category Rank
#475
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Bounce Rate
20.84%
Pages per Visit
8.12
Avg Visit Duration
00:05:31
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penfed.org Traffic & Engagement Analysis
penfed.org's web traffic has increased by 17.87% compared to last month. See all traffic & engagement stats for penfed.org in the past 3 months below
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Last Month Change
17.87%
Bounce Rate
20.84%
Pages per Visit
8.12
Avg Visit Duration
00:05:31
Total Visits Last 3 Months
Compare penfed.org to:
penfed.org Web Traffic by Country
Which countries sent the most traffic to penfed.org lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to penfed.org - click below to discover all countries
Top Countries
United States
94%19.48%
Puerto Rico
5.09%18.41%
Thailand
0.22%128.3%
Mexico
0.14%148.7%
Germany
0.13%23.71%
Others
0.42%
penfed.org Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. penfed.org's audience is 45.31% male and 54.69% female. The largest age group of visitors are 45 - 54 year olds.
Age Distribution
Gender Distribution
- Female54.69%
- Male45.31%
penfed.org Competitors & Similar Sites
Reveal penfed.org top alternatives and find potential or emerging competitors. navyfederal.org is the website with the highest similarity score to penfed.org. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
penfed.org Top Traffic Sources
The top traffic source to penfed.org is Direct traffic, driving 74.15% of desktop visits last month Organic Search is the 2nd and Paid Search is the 3rd. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
74.15%
Direct
1st Place
Organic Search
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demopenfed.org Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to penfed.org (Desktop, worldwide)
Organic vs. Paid
Organic75%
Paid25%
Top Keywords
penfed$2.38penfed login$2.31penfed credit union$2.47pentagon federal credit union$2.64pnc login$4.0510.4K OthersSee more
Total Keywords10.4K
Referral Web Traffic to penfed.org
The top referral sites sending desktop traffic to penfed.org.
Category Distribution
Jobs and Employment
36.34%Insurance
30.72%Finance - Other
7.35%AI Chatbots and Tools
5.19%Programming and Developer Software
4.76%Other
15.64%Top Referrals
Links from penfed.org to Other Websites by Traffic Share
penfed.org is sending desktop traffic to 17 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Vehicles - Other
36.03%Human Resources
15.03%Insurance
13.08%Investing
5.09%Hunting and Shooting
1.97%Other
28.81%
Social Media Traffic to penfed.org
penfed.org gets most of its social media traffic from Youtube, followed by Linkedin and WhatsApp Webapp (Desktop). Engaging audiences through Facebook may reveal new opportunities
Social Networks
7
Social Network Distribution