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policybazaar.com Website Analysis for December 2025
Compare insurance policies offered by various insurers in India & buy insurance policy online. Get instant quotes & save huge on premiums.
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Bounce Rate
56.65%
Pages per Visit
4.59
Avg Visit Duration
00:03:34
Showing Similarweb estimated data.
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policybazaar.com Traffic & Engagement Analysis
policybazaar.com's web traffic has increased by 21.01% compared to last month. See all traffic & engagement stats for policybazaar.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
21.01%
Bounce Rate
56.65%
Pages per Visit
4.59
Avg Visit Duration
00:03:34
Total Visits Last 3 Months
Compare policybazaar.com to:
policybazaar.com Web Traffic by Country
Which countries sent the most traffic to policybazaar.com lately? Where is their core audience from? Last month India was the top country sending desktop traffic to policybazaar.com - click below to discover all countries
Top Countries
India
91.38%23.11%
United States
2.83%33.41%
United Arab Emirates
1.5%23.31%
United Kingdom
0.71%5.62%
Australia
0.45%49.16%
Others
3.13%
policybazaar.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. policybazaar.com's audience is 76.29% male and 23.71% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female23.71%
- Male76.29%
policybazaar.com Competitors & Similar Sites
Reveal policybazaar.com top alternatives and find potential or emerging competitors. hdfcergo.com is the website with the highest similarity score to policybazaar.com. Find out why - Click here to Analyze all competitors
policybazaar.com Top Traffic Sources
The top traffic source to policybazaar.com is Direct traffic, driving 39.21% of desktop visits last month Organic Search is the 2nd and Paid Search is the 3rd. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
39.21%
Direct
1st Place
Organic Search
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demopolicybazaar.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to policybazaar.com (Desktop, worldwide)
Organic vs. Paid
Organic53.78%
Paid46.22%
Top Keywords
policybazaar$0.25policy bazaar$0.15policy bazar$0.14policybazar$0.23car insurance$7.9089.6K OthersSee more
Total Keywords89.6K
Referral Web Traffic to policybazaar.com
The top referral sites sending desktop traffic to policybazaar.com.
Category Distribution
AI Chatbots and Tools
35.55%Programming and Developer Software
25.44%Government
13.42%Finance - Other
7.17%Vehicles - Other
6.9%Other
11.52%Links from policybazaar.com to Other Websites by Traffic Share
policybazaar.com is sending desktop traffic to 29 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Banking Credit and Lending
71.33%Finance - Other
15.06%Insurance
5.62%Social Media Networks
3.25%Jobs and Employment
1.17%Other
3.56%
Social Media Traffic to policybazaar.com
policybazaar.com gets most of its social media traffic from Youtube, followed by Facebook and WhatsApp Webapp (Desktop). Engaging audiences through Linkedin may reveal new opportunities
Social Networks
8
Social Network Distribution