It was 1960 when Lawrence Herbert was working in a color printing and sales company mainly focused on cosmetics. This businessman and great visionary chose to take over the assets of a company that was $50,000 in debt. In 1962 Herbert founded Pantone, creating a new formula from 10 pigments in order to obtain more uniform results and resulting in a guide of 500 colors. The success was immediate in companies dedicated to the graphic arts, industrial and textile industries; a great example of its usefulness was the Kodak brand, which during the 50’s began to suffer great losses in the sale of its photo reels because in its boxes the yellow color did not always share its homogeneity, causing people to reject the packages with a darker shade that led them to think that it was not the original of the brand or that perhaps it had expired. These well-known and widely used color guides in the world of design are a “must” that has also managed to sneak into the creative universe by varying and playing with more and more surprising models.