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ulta.com Website Analysis for April 2026
Shop top beauty brands & new arrivals at Ulta Beauty. Join Ulta Beauty Rewards. Free store pickup & curbside available.
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Global Rank
#72848
Country Rank
#17012
Category Rank
#21
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Total Visits
46.5M
Bounce Rate
47.31%
Pages per Visit
5.26
Avg Visit Duration
00:04:08
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ulta.com Traffic & Engagement Analysis
ulta.com's web traffic has decreased by 6.73% compared to last month. See all traffic & engagement stats for ulta.com in the past 3 months below
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Last Month Change
6.73%
Bounce Rate
47.31%
Pages per Visit
5.26
Avg Visit Duration
00:04:08
Total Visits Last 3 Months
Compare ulta.com to:
46.5Multa.com
ulta.com Web Traffic by Country
Which countries sent the most traffic to ulta.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to ulta.com - click below to discover all countries
Top Countries
United States
95.98%13.13%
Canada
0.59%0.7%
Mexico
0.41%8.97%
United Kingdom
0.2%22.68%
India
0.14%41.43%
Others
2.67%
ulta.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. ulta.com's audience is 20.52% male and 79.48% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female79.48%
- Male20.52%
ulta.com Competitors & Similar Sites
Reveal ulta.com top alternatives and find potential or emerging competitors. sephora.com is the website with the highest similarity score to ulta.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
ulta.com Top Traffic Sources
The top traffic source to ulta.com is Direct traffic, driving 31.98% of desktop visits last month Organic Search is the 2nd and Paid Search is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
31.98%
Direct
1st Place
Organic Search
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to ulta.com
The top referral sites sending desktop traffic to ulta.com.
Category Distribution
Beauty and Cosmetics
34.71%Jobs and Employment
17.28%Search Engines
13.06%Fashion and Apparel
6.69%Coupons and Rebates
4.14%Other
24.12%Links from ulta.com to Other Websites by Traffic Share
ulta.com is sending desktop traffic to 37 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Beauty and Cosmetics
36.28%Coupons and Rebates
31.98%Jobs and Employment
21.56%Fashion and Apparel
2.11%Search Engines
1.81%Other
6.26%
Social Media Traffic to ulta.com
ulta.com gets most of its social media traffic from Youtube, followed by Reddit and Pinterest (Desktop). Engaging audiences through Facebook may reveal new opportunities
Social Networks
17
Social Network Distribution