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The Branded Entertainment Forum is a one-day, high-level program designed to deliver leading-edge strategies and best practices for the development and production of unscripted/factual brand funded entertainment. The forum is designed to:• facilitate connections and establish business relationships between brands, producers and broadcast and cable networks, and• provide valuable intelligence regarding the increasingly important intersection of Madison Avenue and Hollywood. As non-scripted programming volumes increase globally, so too are the number of content integration deals being made.Global brands and their marketing agency partners will have a unique opportunity to meet with production company and network programming executives interested in co-developing and producing original unscripted programming.