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amazon.co.uk 上的暢銷產品與品牌

See the full list of Market Leaders In Every Amazon Category in amazon.co.uk for 1月1日, and read the full analysis below

最近更新日期：1月 1, 2026

在amazon.co.uk上的熱門品牌

了解哪些品牌在amazon.co.uk上領先群雄。本部分呈現各品牌在不同類別中的營收占比、商品瀏覽量與轉換率，協助你更全面掌握品牌競爭力。

熱門品牌

Jan 2026 vs Jan 2025

品牌	收益分成	更改	產品瀏覽次數	更改	轉換率	更改	平均銷售價格	更改
ASUS	1.58%	0.79pp	6.5M	28.08%	3.82%	131.46%	£613.67	47.81%
Generic	1.17%	0.70pp	6.1M	3.03%	1.23%	131.41%	£469.81	47.35%
MSI	0.89%	0.25pp	5.8M	15.33%	1.73%	106.58%	£602.99	47.67%
LEGO	1.96%	0.25pp	3.4M	5.11%	3.36%	1.35%	£596.69	28.77%
acer	0.32%	0.21pp	4.1M	17.66%	3.44%	88.67%	£4.40	40.29%
ASUS	1.58%	0.79pp	6.5M	28.08%	3.82%	131.46%	£613.67	47.81%
Generic	1.17%	0.70pp	6.1M	3.03%	1.23%	131.41%	£469.81	47.35%
MSI	0.89%	0.25pp	5.8M	15.33%	1.73%	106.58%	£602.99	47.67%
LEGO	1.96%	0.25pp	3.4M	5.11%	3.36%	1.35%	£596.69	28.77%
acer	0.32%	0.21pp	4.1M	17.66%	3.44%	88.67%	£4.40	40.29%
誰是你所屬類別中的領先者？查看按營收、觀看次數和轉換率排序的頂尖品牌。免費試用

渠道細分與表現

了解熱門品牌如何在amazon.co.uk上帶動流量。查看哪些行銷通路（例如：搜尋、推薦與社群）帶來最多的曝光量與銷售。

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在amazon.co.uk上的熱銷類別

探索各產品類別在amazon.co.uk上的表現。本部分提供對成長最快的市場區隔、競爭最激烈的領域，以及消費者需求轉向的洞察分析。

績效

Jan 2026 vs Jan 2025

匯出 Excel

類別	銷售數量	更改	收益	更改	產品瀏覽次數	更改
Home & Kitchen	94	9.12%	16.90%	4.87%	55	6.21%
	86	1.16%	3.02%	6.60%	63	4.15%
	61	12.98%	5.94%	9.85%	< 50	4.03%
Snacks & Sweets	54	10.00%	0.31%	3.08%	91	8.25%
Tinned & Jarred Food	100	3.67%	7.98%	3.32%	100	9.56%
Baking Supplies	90	3.12%	9.59%	6.88%	99	9.58%
Herbs, Spices & Seasonings	92	2.97%	7.70%	3.70%	< 50	6.94%
Dried Fruits, Nuts & Vegetables	解鎖完整列表	4.59%	0.05%	1.56%	< 50	11.33%
	97	8.52%	9.73%	4.37%	99	15.00%
Household Cleaners	82	5.37%	10.32%	1.87%	59	8.06%
Kitchen Roll, Toilet Roll & Tissues	80	9.99%	9.62%	8.40%	96	16.21%
Laundry	99	19.39%	15.20%	10.35%	63	9.76%
Cleaning Tools	< 50	6.16%	1.59%	14.86%	94	4.29%
Papers, Wraps & Bags	解鎖完整列表	16.64%	4.34%	18.18%	90	6.10%
	80	9.96%	1.82%	14.35%	100	1.88%
Dairy, Eggs & Plant-Based Alternatives	84	1.50%	2.62%	6.82%	< 50	3.86%
Fruit & Vegetables	58	8.78%	10.00%	5.21%	< 50	5.64%
Meat, Poultry & Game	89	8.19%	4.05%	16.42%	92	17.28%
Cooked Meats, Olives & Dips	< 50	6.72%	3.70%	0.64%	< 50	8.07%
Ready Meals & Soups	解鎖完整列表	0.52%	3.94%	5.98%	68	10.00%
	65	5.31%	10.27%	1.91%	87	8.04%
Coffee	100	11.41%	6.85%	7.77%	80	9.96%
Water	53	2.87%	5.99%	4.07%	< 50	4.17%
Tea	< 50	5.82%	9.34%	3.63%	80	14.20%
Fizzy Drinks	87	5.19%	1.84%	8.94%	99	0.17%
Energy Drinks	解鎖完整列表	7.31%	12.62%	9.36%	91	8.65%
	98	0.90%	4.44%	6.58%	86	1.80%
Spirits	75	5.29%	7.67%	1.01%	93	7.49%
Beer	100	10.70%	5.71%	19.76%	69	6.84%
Wine	99	0.80%	4.35%	6.71%	64	1.68%
Sparkling Wine & Champagne	68	7.48%	4.87%	9.83%	100	4.06%
Pre-mixed & Ready to Drink	解鎖完整列表	13.57%	8.40%	17.27%	< 50	8.04%
Toys & Games	< 50	9.65%	9.24%	7.01%	< 50	6.03%
	< 50	10.00%	9.57%	8.49%	71	15.91%
	75	5.58%	1.08%	14.21%	93	3.90%
Face	98	3.12%	1.07%	11.41%	86	2.04%
Body	< 50	12.21%	7.12%	7.34%	93	1.13%
Lips	66	7.56%	4.98%	9.85%	88	4.23%
Hands & Feet	80	2.64%	1.63%	0.11%	95	13.58%
Sets & Kits	解鎖完整列表	3.01%	1.17%	11.28%	87	1.95%
	96	9.05%	9.14%	5.53%	93	9.98%
Shampoos & Conditioners	82	9.60%	3.98%	11.09%	< 50	9.61%
Styling Tools	100	4.66%	13.43%	6.66%	81	4.33%
Styling Products	93	10.00%	8.61%	13.57%	100	12.73%
Hair Colour	99	7.46%	17.95%	8.79%	72	8.32%
Hair Styling Accessories	解鎖完整列表	3.40%	7.81%	3.60%	58	9.63%
	67	9.72%	6.06%	9.32%	98	1.06%
Cleansers	< 50	8.76%	9.85%	18.22%	68	6.96%
Bath Additives	88	9.85%	9.45%	10.31%	68	2.30%
Deodorants & Anti-Perspirants	< 50	15.48%	3.42%	19.34%	< 50	6.45%
Sets	100	10.00%	8.72%	13.22%	100	12.38%
Bathing Accessories	解鎖完整列表	14.18%	17.10%	7.34%	85	6.97%
	53	2.74%	8.69%	1.22%	78	10.28%
Eyes	86	1.38%	5.92%	4.86%	< 50	6.01%
Face	80	5.26%	7.76%	0.81%	56	7.72%
Lips	92	8.83%	9.85%	4.97%	< 50	16.03%
Body	85	7.94%	9.45%	9.41%	98	13.32%
Make-up Sets	解鎖完整列表	9.98%	9.65%	14.23%	< 50	0.61%
	64	1.13%	5.64%	5.04%	86	5.85%
Nail Design	97	4.84%	1.97%	8.66%	83	8.90%
Tools & Accessories	94	1.10%	8.61%	1.60%	79	2.29%
Nail Treatments	95	1.00%	3.01%	1.71%	80	15.62%
Hand & Feet Care	解鎖完整列表	5.51%	8.97%	1.18%	61	8.85%
	56	12.21%	5.35%	16.02%	58	4.72%
	72	9.55%	8.05%	8.22%	< 50	3.73%
Over-the-Counter Medication	99	16.69%	8.25%	9.79%	89	4.28%
Alternative Medicine	< 50	1.02%	8.51%	1.69%	69	2.38%
First Aid	72	4.45%	2.28%	8.52%	77	8.77%
Hot & Cold Therapies	65	0.92%	3.07%	1.79%	70	15.72%
Sleep & Snoring Aids	解鎖完整列表	3.13%	3.35%	6.65%	52	7.43%
	78	0.71%	19.47%	3.34%	< 50	7.37%
Toothbrushes & Accessories	94	6.13%	0.94%	9.06%	78	9.26%
Toothpastes	87	0.18%	5.54%	9.13%	99	9.85%
Interdental Cleaning	75	9.47%	6.61%	18.76%	92	17.89%
Mouthwashes	91	9.70%	4.71%	8.91%	99	14.08%
Denture Care	解鎖完整列表	10.18%	3.33%	6.61%	70	6.51%
	92	3.51%	8.48%	8.15%	100	9.64%
Vitamins	60	9.70%	9.66%	9.16%	< 50	3.10%
Minerals	60	2.31%	1.91%	0.42%	55	13.98%
Amino Acids	解鎖完整列表	2.47%	3.80%	7.69%	77	9.80%
Home & Kitchen	94	9.12%	16.90%	4.87%	55	6.21%
	86	1.16%	3.02%	6.60%	63	4.15%
	61	12.98%	5.94%	9.85%	< 50	4.03%
Snacks & Sweets	54	10.00%	0.31%	3.08%	91	8.25%
Tinned & Jarred Food	100	3.67%	7.98%	3.32%	100	9.56%
追蹤類別趨勢的月度變化查看哪些類別根據銷售、營收和觀看次數呈現增長。開始免費試用

amazon.co.uk上的熱門產品

探索在amazon.co.uk上瀏覽量最高與最暢銷的產品。查看哪些商品列表帶來最多的瀏覽量、營收與銷售數量。

熱門產品

Jan 2026 vs Jan 2025

匯出 Excel

篩選條件：

產品	類別	品牌	產品瀏覽次數	更改	收益	更改	銷售單位	更改
Herd Mentality – Udderly Hilarious Family Board Game for 4–20 Players \| Easy to Learn Loved by Millions with Bonus Online Exclusive Content	...> Board Games	Big Potato	887.4K	16.05%	1.73%	1.92%	67	0.09%
Amazon Kindle Paperwhite (newest gen) – Our fastest Kindle ever with new glare-free display and weeks of battery life – 16GB – Without Ads - Black	...> eBook Readers	Amazon	732.9K	69.06%	9.10%	11.66%	98	9.28%
Amazon Kindle (newest gen) – Lightest and most compact Kindle with glare-free display faster page turns adjustable front light and long battery life – 16 GB – With Ads – Black	...> eBook Readers	Amazon	715.6K	1.68%	10.00%	7.08%	78	3.66%
Oral-B iO2 Electric Toothbrush 1 Gentle Care Toothbrush Head 1 Travel Case 1 Travel Refill Holder Oral B Toothbrush Adults (Night Black) Designed by Braun 2 Pin Plug	...> Rotating	Oral-B	647.7K	=	17.32%	3.21%	91	3.94%
Echo Pop (Newest gen) \| Full sound compact Wi-Fi and Bluetooth smart speaker with Alexa \| Charcoal	...> Amazon Devices	Amazon	599.1K	29.81%	10.00%	9.48%	< 50	9.99%
Herd Mentality – Udderly Hilarious Family Board Game for 4–20 Players \| Easy to Learn Loved by Millions with Bonus Online Exclusive Content	...> Board Games	Big Potato	887.4K	16.05%	1.73%	1.92%	67	0.09%
Amazon Kindle Paperwhite (newest gen) – Our fastest Kindle ever with new glare-free display and weeks of battery life – 16GB – Without Ads - Black	...> eBook Readers	Amazon	732.9K	69.06%	9.10%	11.66%	98	9.28%
Amazon Kindle (newest gen) – Lightest and most compact Kindle with glare-free display faster page turns adjustable front light and long battery life – 16 GB – With Ads – Black	...> eBook Readers	Amazon	715.6K	1.68%	10.00%	7.08%	78	3.66%
Oral-B iO2 Electric Toothbrush 1 Gentle Care Toothbrush Head 1 Travel Case 1 Travel Refill Holder Oral B Toothbrush Adults (Night Black) Designed by Braun 2 Pin Plug	...> Rotating	Oral-B	647.7K	=	17.32%	3.21%	91	3.94%
Echo Pop (Newest gen) \| Full sound compact Wi-Fi and Bluetooth smart speaker with Alexa \| Charcoal	...> Amazon Devices	Amazon	599.1K	29.81%	10.00%	9.48%	< 50	9.99%
銷售熱門商品是什麼，且原因為何根據產品瀏覽量、銷售額和收入，探索 Amazon 上表現最佳的產品。一眼掌握趨勢走向、類別領先者與新興暢銷商品。開始免費試用

amazon.co.uk 的頂層分析

在 2026-01-01T00:00:00， amazon.co.uk創造了總計 £9.6B 的營收。

熱門品牌包含：ASUS、Generic、與MSI，這些品牌在營收與消費者參與度方面都表現出色。

本月表現最佳的產品是Herd Mentality – Udderly Hilarious Family Board Game for 4–20 Players | Easy to Learn Loved by Millions with Bonus Online Exclusive Content，這也是市場上最搶手的商品。