Access to cost-effective and innovative technology is shaping the modern digital customer experience for hotels. Today will live in an era where brands create digital experience offers that embrace customer experience and personalization. As hoteliers, we have to be cautious that we are not driven by hype but create a unique digital customer experience offered in a relevant context. At the end of the day, it boils down to the service that is most suited to the needs of the customer. The changing customer expectations New technology and tools serve today as amplifiers of the information flow. Customers today want