Nearly 50% of consumers on both sides of the Atlantic have been targeted by social media advertising promoting retail fraud guides and services, and thinly disguised ‘refund hacks,’ according to new research from Netacea.  The UK-based cybersecurity specialist polled over 2000 consumers in the UK and US to compile its 2025 Cyberfraud in Retail report.  The study warned that fraud is increasingly normalized via high-profile ads on the surface web, designed to encourage consumers to participate in scams.[1] These ads were once confined to underground “Fraud-as-a-Service” forums, the report claimed.  “Their migration to mainstream social media is not only a sign that organized fraud operations are expanding, but the target audience on these channels is also a virtually unlimited source of ‘clean’ user accounts.  Such accounts have not yet been flagged for suspicious activity on industry fraud and risk tools,” the report explained. “This tips the balance for criminals trying to circumvent…