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Welcome to The ultimate guide to starting an online store, presented by Pixel Union and Out of the Sandbox. Below you will find articles from both brands that are packed with helpful tips, tricks, and best practices for starting an online store.  This resource is designed to guide you through starting a Shopify ecommerce store, from concept to your first sale and beyond. Whether you choose to read every article or dive into the topics that pertain to where you are now in your ecommerce journey, how you use this tool is completely up to you.  Let’s get started!   You want to start an online store but don’t know where to begin. You’ve decided to create your own online store. How exciting! So, what now? Before we can get into the nuts and bolts of setting up an online store, there are a few details to iron out. Check out these articles to make sure you’re laying the right foundation for your ecommerce business.  Defining your ecommerce business model 101 How to decide what to sell in your online store You have a business model, now you need an ecommerce theme.  Building an online store from scratch requires time and specialized experience in ecommerce development. Luckily, brands like Pixel Union and Out of the Sandbox are here to do all the heavy lifting for you with beautiful, high-performance Shopify themes that give you the foundation for a great online store.  There are a lot of ecommerce themes out there, so here’s some information about finding one that works for you.  How to find out which ecommerce platform or theme an online store is using 8 questions to ask before buying a new Shopify theme The difference between free and premium Shopify themes Single-product ecommerce: Turn your small store into a big success Why you should register your Shopify theme and how to do it You’ve purchased a theme but need help setting it up for success.  It can be hard to know where to start when you’re setting up an online store for the first time. Not to worry, w