发掘 amazon.de的亚马逊Fashion类别市场领导者

See the full list of Market Leaders In Amazon Fashion in amazon.de for 12月1日, and read the full analysis below

最后更新时间：十二月 1, 2025

Fashion类别的顶级品牌

查看哪些品牌在amazon.de上的Fashion类别取得了领先地位。分析顶级品牌的数据，包括收入、产品浏览量和转化率，清晰展示品牌在类别中的竞争力。

热门品牌

Dec 2025 对比 Dec 2024

品牌	收入分成	更改	产品浏览	更改	CVR	更改	ASP	更改
adidas	2.77%	1.25pp	21.4M	96.35%	4.26%	36.59%	€37.79	5.64%
PUMA	1.83%	0.64pp	16.7M	63.38%	0.78%	17.48%	€7.15	1.81%
DREAM PAIRS	0.60%	0.51pp	18.5M	33.83%	2.66%	5.23%	€12.74	1.67%
Levi's	1.02%	0.50pp	8.7M	48.62%	4.11%	7.56%	€2.02	1.01%
Tommy Hilfiger	1.36%	0.49pp	17.5M	34.35%	0.08%	1.46%	€7.44	5.59%
adidas	2.77%	1.25pp	21.4M	96.35%	4.26%	36.59%	€37.79	5.64%
PUMA	1.83%	0.64pp	16.7M	63.38%	0.78%	17.48%	€7.15	1.81%
DREAM PAIRS	0.60%	0.51pp	18.5M	33.83%	2.66%	5.23%	€12.74	1.67%
Levi's	1.02%	0.50pp	8.7M	48.62%	4.11%	7.56%	€2.02	1.01%
Tommy Hilfiger	1.36%	0.49pp	17.5M	34.35%	0.08%	1.46%	€7.44	5.59%
谁是您所在类别的佼佼者？按收入、浏览量和转化率查看热门品牌。免费试用

渠道明细和表现

了解Fashion类别中的顶流品牌从何处获得流量。本节细分了主要流量来源，揭示了哪些渠道为表现优异的品牌带来了更高的曝光度和销售额。

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站内搜索组织

OSS 付费

引用

社交

了解顶级品牌如何在亚马逊上吸引流量并提高销售额。

查看完整的渠道明细

adidas

PUMA

DREAM PAIRS

Levi's

Tommy Hilfiger

Fashion类别中的畅销子类别

浏览Fashion类别中的子类别明细。本节提供有关不同子类别表现的洞见，帮助确定哪些细分市场正在增长、哪些细分市场更具竞争力、哪里的消费者兴趣点正在发生变化。

绩效

Dec 2025 对比 Dec 2024

导出 Excel

品类	销售数量	更改	营收	更改	产品浏览	更改
	98	0.78%	18.70%	1.41%	71	18.79%
	96	7.30%	15.67%	3.59%	83	8.44%
Unterwäsche	86	17.73%	9.21%	9.65%	98	9.50%
Activewear	< 50	6.30%	8.53%	11.91%	68	12.98%
Socken & Strümpfe	51	9.88%	8.85%	10.60%	< 50	2.09%
Tops, T-Shirts & Hemden	58	3.27%	8.22%	8.05%	63	9.68%
Modische Hoodies & Sweatshirts für Herren	解锁完整列表 >	0.16%	6.25%	9.79%	63	6.20%
	< 50	5.87%	9.15%	0.67%	54	1.29%
Sneaker & Sportschuhe	< 50	15.81%	4.38%	10.00%	74	6.54%
Hausschuhe	87	18.59%	13.01%	8.86%	98	1.21%
Stiefel	81	5.14%	1.64%	1.65%	76	9.03%
Arbeit & Sicherheit	92	9.70%	8.37%	9.10%	100	3.14%
Clogs & Pantoletten	解锁完整列表 >	7.21%	9.70%	1.51%	78	7.66%
	< 50	9.67%	8.31%	8.93%	57	3.25%
Hüte, Mützen & Caps	91	6.47%	14.75%	3.00%	88	2.44%
Gürtel	58	7.90%	5.34%	2.91%	81	6.94%
Handschuhe & Fäustlinge	99	17.48%	11.94%	8.54%	91	0.42%
Schals	88	9.81%	9.92%	16.55%	68	2.46%
Brillen & Zubehör	解锁完整列表 >	8.98%	3.96%	4.67%	< 50	6.78%
	99	8.42%	3.81%	11.37%	89	3.86%
Ketten	100	9.62%	3.89%	11.24%	88	9.59%
Armbänder	86	18.88%	2.46%	9.85%	< 50	2.40%
Ringe	55	9.03%	5.52%	8.52%	91	5.57%
Ohrringe	67	9.94%	2.03%	14.04%	< 50	8.97%
Krawattennadeln & Manschettenknöpfe	解锁完整列表 >	9.21%	4.76%	17.24%	90	5.50%
	62	3.68%	3.53%	18.69%	< 50	3.45%
Armbanduhren	< 50	6.81%	1.03%	15.46%	60	1.09%
Uhrenarmbänder	100	11.89%	6.49%	9.72%	81	3.08%
Fashion Smartwatches	100	2.82%	18.34%	3.83%	78	18.25%
Taschenuhren	解锁完整列表 >	9.90%	1.13%	18.33%	100	1.06%
	67	6.65%	8.36%	6.66%	97	9.66%
	98	9.55%	6.81%	18.32%	99	17.46%
Dessous, Nacht- & Lounge-Wäsche	60	8.68%	7.71%	5.97%	77	18.16%
Socken & Strümpfe	89	8.58%	10.00%	4.62%	99	5.98%
Activewear	55	1.84%	9.48%	0.87%	78	14.56%
Tops, T-Shirts & Blusen	65	11.79%	3.83%	9.97%	70	6.87%
Jeanshosen	解锁完整列表 >	9.76%	9.94%	16.94%	91	2.79%
	94	4.40%	8.39%	2.54%	96	9.33%
Stiefel	91	4.29%	8.33%	2.67%	88	3.22%
Sneaker & Sportschuhe	85	3.26%	8.13%	8.92%	100	8.10%
Hausschuhe	66	2.56%	10.33%	0.19%	86	0.85%
Clogs & Pantoletten	100	0.29%	7.64%	2.45%	92	3.16%
Pumps	解锁完整列表 >	9.19%	7.38%	6.63%	< 50	4.76%
	100	1.72%	15.41%	1.06%	62	15.50%
Charms & Beads	< 50	9.22%	18.83%	3.42%	61	18.74%
Ohrringe	100	4.92%	9.17%	7.76%	50	9.15%
Ketten	86	8.38%	7.44%	14.25%	100	7.36%
Armbänder	83	0.48%	18.28%	1.09%	100	18.37%
Schmuck-Sets	解锁完整列表 >	2.61%	4.35%	10.00%	83	4.30%
	68	6.64%	11.90%	9.19%	73	8.86%
Hüte, Mützen & Caps	56	1.64%	6.40%	7.27%	79	9.91%
Handschuhe & Fäustlinge	100	4.00%	2.63%	8.35%	97	9.54%
Brillen, Sonnenbrillen & Zubehör	75	5.39%	0.29%	10.21%	50	14.73%
Gürtel	100	17.67%	9.15%	8.39%	97	9.51%
Schals & Tücher	解锁完整列表 >	13.13%	7.79%	6.88%	< 50	3.02%
	92	5.10%	8.77%	1.70%	89	2.29%
Schultertaschen	85	9.45%	9.85%	7.76%	89	4.04%
Umhängetaschen	96	11.52%	19.83%	6.10%	83	5.66%
Rucksackhandtaschen	88	19.97%	14.42%	9.22%	99	2.21%
Shopper	< 50	8.79%	17.28%	4.55%	< 50	4.04%
Henkeltaschen	解锁完整列表 >	17.14%	11.61%	8.43%	73	0.16%
	100	2.42%	14.56%	1.67%	81	14.65%
	99	4.19%	8.62%	8.47%	77	8.59%
Reise-Zubehör	62	11.22%	19.86%	5.94%	68	5.50%
Schlüsselanhänger	96	4.53%	2.22%	8.55%	82	9.42%
Schlüsselmäppchen	< 50	0.72%	4.29%	6.81%	86	1.60%
Handtaschen-Zubehör	解锁完整列表 >	9.64%	1.11%	8.95%	98	1.18%
	62	17.50%	16.87%	9.68%	< 50	3.80%
Koffer & Trolleys	93	9.85%	15.11%	1.79%	< 50	9.42%
Handgepäck	100	11.13%	19.75%	9.96%	95	5.44%
Gepäck-Sets	89	9.89%	7.87%	15.76%	85	1.82%
Reisetaschen	< 50	8.51%	16.97%	4.37%	66	3.86%
Kindergepäck	解锁完整列表 >	9.82%	9.49%	10.06%	94	2.47%
	< 50	3.89%	16.64%	5.29%	64	3.17%
Herren	< 50	6.96%	10.91%	10.65%	77	1.34%
Damen	97	5.59%	13.65%	17.94%	67	0.76%
Kinder	解锁完整列表 >	2.37%	9.91%	9.25%	97	7.59%
	71	9.39%	9.88%	7.48%	< 50	4.22%
Tagesrucksäcke	84	6.29%	9.62%	8.39%	61	16.24%
Kinderrucksäcke	81	4.97%	1.57%	8.83%	< 50	0.12%
Sport & Outdoor	解锁完整列表 >	15.31%	6.00%	6.87%	92	6.08%
	70	5.25%	7.75%	0.83%	< 50	7.70%
Taschenschirme	91	8.26%	5.88%	3.78%	88	6.46%
Stockschirme	解锁完整列表 >	9.12%	7.26%	6.36%	82	4.93%
	98	0.78%	18.70%	1.41%	71	18.79%
	96	7.30%	15.67%	3.59%	83	8.44%
Unterwäsche	86	17.73%	9.21%	9.65%	98	9.50%
Activewear	< 50	6.30%	8.53%	11.91%	68	12.98%
Socken & Strümpfe	51	9.88%	8.85%	10.60%	< 50	2.09%
跟踪类别月环比趋势查看基于销售额、收入和浏览量的类别增长情况。开始免费试用

Fashion类别的热门产品

发掘Fashion类别中浏览量更高的产品。本节重点介绍在产品浏览量、收入和销售数量方面表现优异的产品，展示当前能够吸引消费者并带来销售额的产品。

TOP 产品

Dec 2025 对比 Dec 2024

导出 Excel

过滤条件：

产品	品类	品牌	产品浏览	更改	营收	更改	销售数量	更改
Purelei® Schmuck Adventskalender (Bicolor) – 25 exklusive Schmuckstücke für jeden Anlass – Frauen Adventskalender – nachhaltig und wiederverwendbar – Geschenk für Frauen	...> Schmuck-Sets	Purelei	350.2K	75.66%	14.35%	8.74%	83	14.18%
Purelei® Schmuck Adventskalender (Silber) – 25 exklusive Schmuckstücke für jeden Anlass – Frauen Adventskalender – nachhaltig und wiederverwendbar – Geschenk für Frauen	...> Schmuck-Sets	Purelei	332.5K	403.84%	6.21%	14.47%	69	4.06%
QINCAO Boxershorts Herren 6er Pack Ohne Kratzenden Zettel Männer Unterhosen Unterwäsche Boxer Baumwolle(Gr. S - 4XL)	...> Boxershorts	QINCAO	281.1K	51.74%	9.87%	19.15%	65	6.03%
QINCAO Boxershorts Herren 6er Pack Ohne Kratzenden Zettel Männer Unterhosen Unterwäsche Boxer Baumwolle(Gr. S - 4XL)	...> Boxershorts	QINCAO	281.1K	57.24%	9.87%	19.15%	65	6.03%
QINCAO Boxershorts Herren 6er Pack Ohne Kratzenden Zettel Männer Unterhosen Unterwäsche Boxer Baumwolle(Gr. S - 4XL)	...> Boxershorts	QINCAO	281.1K	334.25%	9.87%	19.15%	65	6.03%
Purelei® Schmuck Adventskalender (Bicolor) – 25 exklusive Schmuckstücke für jeden Anlass – Frauen Adventskalender – nachhaltig und wiederverwendbar – Geschenk für Frauen	...> Schmuck-Sets	Purelei	350.2K	75.66%	14.35%	8.74%	83	14.18%
Purelei® Schmuck Adventskalender (Silber) – 25 exklusive Schmuckstücke für jeden Anlass – Frauen Adventskalender – nachhaltig und wiederverwendbar – Geschenk für Frauen	...> Schmuck-Sets	Purelei	332.5K	403.84%	6.21%	14.47%	69	4.06%
QINCAO Boxershorts Herren 6er Pack Ohne Kratzenden Zettel Männer Unterhosen Unterwäsche Boxer Baumwolle(Gr. S - 4XL)	...> Boxershorts	QINCAO	281.1K	51.74%	9.87%	19.15%	65	6.03%
QINCAO Boxershorts Herren 6er Pack Ohne Kratzenden Zettel Männer Unterhosen Unterwäsche Boxer Baumwolle(Gr. S - 4XL)	...> Boxershorts	QINCAO	281.1K	57.24%	9.87%	19.15%	65	6.03%
QINCAO Boxershorts Herren 6er Pack Ohne Kratzenden Zettel Männer Unterhosen Unterwäsche Boxer Baumwolle(Gr. S - 4XL)	...> Boxershorts	QINCAO	281.1K	334.25%	9.87%	19.15%	65	6.03%
畅销产品及其原因探索亚马逊上产品浏览量、销售额和收入表现更佳的产品。一目了然地发现趋势、类别优胜者和新兴畅销产品。开始免费试用

amazon.de上的Fashion类别概括性分析

2025-12-01T00:00:00期间，amazon.de上的Fashion类别产生了 €1.2B 的总收入。

此类别中的领先品牌是 adidas、PUMA 和 DREAM PAIRS，它们在收入和消费者参与度方面脱颖而出。

表现更优的产品是 Purelei® Schmuck Adventskalender (Bicolor) – 25 exklusive Schmuckstücke für jeden Anlass – Frauen Adventskalender – nachhaltig und wiederverwendbar – Geschenk für Frauen，也是该类别中的畅销产品。