NEW YORK, Sept. 19, 2022 /PRNewswire/ -- Thirstie, the leading e-commerce provider for beverage alcohol brands, today announced a partnership with William Grant & Sons, a global family-owned distiller and supplier, with the launch of The Balvenie and Glenfiddich Single Malt Scotch Whisky U.S. digital storefronts. The partnership stems from William Grant & Sons wider global e-commerce strategy in offering consumers digital access to its portfolio of premium spirits. Today, consumers in key markets throughout the U.S. can purchase two of the company's core brands, The Balvenie and Glenfiddich, through a branded shop site, powered by Thirstie. "The U.S. is a key market for William Grant & Sons overall growth strategy, and it was imperative to offer a superior digital experience for our consumers," stated Jayme Buonocore, Director Digital & eCommerce, William Grant & Sons USA. "Our partnership with Thirstie delivers a unique and compliant online shopping experience for The Balvenie and Glenfiddich fan base." Since the launch of Thirstie's proprietary platform in 2016, the company has demonstrated a strong commitment to compliance, enabling a three-tier compliant branded e-commerce solution for beverage alcohol suppliers. The technology, built by Thirstie, has a sophisticated retail algorithm that dynamically determines product availability based on pricing set by retail partners and tax calculations based on the market. Thirstie's front-end technology delivers a unique branded experience for adult consumers. "We are thrilled to announce Thirstie's partnership with William Grant & Sons with the launch of The Balvenie and Glenfiddich digital storefronts," stated Thirstie's CEO & Co-Founder, Devaraj Southworth. Adult consumers in CA, FL, IL markets can now purchase The Balvenie and Glenfiddich at shop.us.thebalvenie.com & shop.us.glenfiddich.com shop sites. **About Thirstie** Thirstie is the leading e-commerce solution for beverage alcohol brands. Established in 20