Joe McNally is a photographer, author and instructor. Chances are you already know of him, even if you haven't attended one of this workshops or conference presentations. Scott Kelby refers to him as the 'Magical Unicorn of Flash.' Probably because Joe seems to make things work that cause the rest of us to scratch our heads and wonder just how the hell he made it work. In my experience, Joe will tell you how he does what he does. It's just that most of us don't always grasp what he's saying, or we fail to remember it when the time