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Guideline app analytics for August 16

Guideline

Guideline

  • Gusto, Inc.
  • Google Play Store
  • Free
  • Finance
Guideline has joined Gusto. Gain peace of mind on your road to retirement. Our award-winning app¹ makes it refreshingly easy to set up your 401(k) account and track your progress anytime, anywhere. SET UP IN MINUTES Set up your 401(k) in minutes right from your phone, no computer required. ACCESS ANYTIME Update your contribution amounts or make changes to your investment portfolios with just a few taps. INVEST WITH CONFIDENCE Take our questionnaire to see which of our portfolios is right for you. Plus, we’ll automatically rebalance your portfolio to help you stay on track. CHECK YOUR PROGRESS See your portfolio, performance, and total retirement savings to date. CONSOLIDATE SAVINGS You can roll over other accounts right from the app so all of your savings can be in one place. Plus, you’ll be able to take advantage of our portfolio management and low fees, which could help you make the most of every dollar saved.² ENABLE MOBILE-FIRST SECURITY Protect your account with security features like two-factor authentication (2FA) and biometric recognition. AWARD-WINNING CUSTOMER SUPPORT³ Access live support in English or Spanish, plus numerous resources, how-to guides, and FAQs via our Help Center. Disclosures: The images above are illustrative and for educational purposes only. They are not representative of any client account. This information is general in nature and is for informational purposes only. It should not be used as a substitute for specific tax, legal, and/or financial advice. Investing involves risk and investments may lose value. You are advised to consult a qualified financial adviser or tax professional before relying on the information provided herein. See our https://my.guideline.com/agreements/fees for additional information regarding our fees and services. 1. 2024 Fast Company Innovation by Design Award Winner for Guideline's mobile application in the Mid-Size business category in June 2024. Fee paid for application. See https://www.fastcompany.com/91126780/methodology-innovation-by-design-2024 for more information. 2. This information is for illustrative purposes only, and is not intended to be construed as investment or tax advice or as an assurance or guarantee of future performance. Investing involves risk, and investments may lose value. Investment advisory services for Guideline’s 401(k) product (when 3(38) fiduciary services are appointed) are offered by Gusto Investment Services, LLC, an SEC-registered investment adviser. Expense ratios for custom portfolios will vary. For more information regarding these fees, see the ADV 2A Brochure and Form CRS on https://adviserinfo.sec.gov/. These expense ratios are subject to change by and paid to the fund(s). View full fund lineup on https://www.retirement.gusto.com/funds. 3. 2025 The American Business Awards® Bronze Stevie Winner in the Customer Service Team of the Year - Financial Services & Insurance category. Fee paid for application. See http://www.stevieawards.com/aba for more information. To learn more, go to retirement.gusto.com
Guideline

Guideline Usage Rank

The usage rank is based on Similarweb's algorithm that calculates current installs and active users over a 28-day period.

All Categories in
United States--
Finance in
United States#3,136

Daily active users

Analyze usage patterns of Guideline users by viewing Guideline downloads and daily active users over time.

Users

Analyze usage patterns of Guideline users by viewing Guideline downloads and daily active users over time.

Unlock daily active users
JunJulAug

Guideline Ranking Stats Over Time

Similarweb's Usage Rank & Google Play Store Rank for Guideline

Usage Rank

Rank

Guideline Ranking by Country

Counties in which Guideline has the highest ranking in its main categories


Users Interests & Top Categories

Top categories and apps used by Guideline users

Top categories
Affinity
Top apps within the category
More apps
14%
Fidelity Investments
Gusto Mobile
KEMBA Financial Credit Union
Morgan Stanley Wealth Mgmt
Mercury Cards
11%
Kroger
Walmart: Shopping & Savings
Sam's Club: Shopping & Savings
Amazon Shopping
DICK'S Sporting Goods
10%
Nest
MOTION Conference
SmartThings
T-Life
Google Home
8%
Microsoft Outlook
Samsung Calendar
Adobe Acrobat Reader: Edit PDF
ChatGPT
Google Drive

Top Competitors & Alternative Apps

Apps with a high probability of being used by the same users, from the same store.

MyToast

MyToast

Toast, Inc.

MetLife Personal Finance App

MetLife Personal Finance App

MetLife Services & Solutions

Chapp - The Charity App

Chapp - The Charity App

Chapp App

Zable Credit Card

Zable Credit Card

Zable

Guideline VS.

August 16, 2026