Sorto app analytics for July 25

Sorto is not a closet organizer. It’s an insight engine for everything you own. Most apps tell you what to wear. Sorto helps you understand why you own what you own. Using AI, Sorto turns your wardrobe into data, so you can see your habits, patterns, and identity clearly. UNDERSTAND YOUR CLOSET Upload your items through photos, links, or receipts. Sorto automatically fills in details to get you started quickly. Once your items are in, you’ll start to see: • What you wear the most • What you rarely use • Where you tend to overbuy • What actually defines your style SEE YOUR PATTERNS Your closet isn’t random,it follows patterns. Sorto helps you: • Identify duplicates and overlaps • Understand your spending habits • Recognize gaps vs excess • Make better decisions before you buy DISCOVER YOUR IDENTITY As your closet grows, Sorto reveals deeper insights about you: • Aura – how you see yourself • House – how your closet actually behaves • Archetype – your full style identity based on real data Unlike traditional quizzes, your identity evolves based on what you actually own. REFLECT BEFORE YOU BUY Sorto isn’t just about tracking, it helps you think. Through guided prompts, you’ll: • Reconsider unnecessary purchases • Decide what to keep or let go • Build a closet that actually reflects you EXPLORE BRANDS DIFFERENTLY Discover brands through what people actually own. Browse items, see patterns, and add pieces directly to your closet. WHY SORTO • Gain clarity on what you own • Understand your personal style through data • Stop overbuying and reduce clutter • Make smarter, more intentional purchases Sorto turns ownership into insight. Because what you own says more about you than you think.