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DIRECTLINE

DIRECTLINE Market Share Analysis for May 2026

Direct Line is one of the UK's leading insurers. Go online or call to buy insurance for motor, home, pet, landlord, business and breakdown cover.

Finance > Insurance

Domaindirectline.com

Year Founded1985

Employees51 - 200

Annual Revenue$25M - $50M

DIRECTLINE

DIRECTLINE (including company regionals)

directline.com

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DIRECTLINE Revenue up to May 2026 is 25M - 50M

revenue generated by DIRECTLINE top domains

DIRECTLINE top domains revenue over 3 years

Revenue for DIRECTLINE top domains

directline.com25M - 50M

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Total visits to DIRECTLINE's top domains

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Total visits last 3 months

Subsidiaries Breakdown

directline.com765K

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Avg. visit duration in DIRECTLINE's top domains

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Average visit duration last 3 months

Subsidiaries Breakdown

directline.com00:01:30

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Avg. pageviews on DIRECTLINE's top domains

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Average page views last 3 months

Subsidiaries Breakdown

directline.com2.43

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DIRECTLINE top competitors by domain

Top similar sites in May 2026, ranked by their affinity

comparethemarket.comCompany NameCompare the MarketEmployees51 - 200HQAustralia, ToowongAnnual revenue$25M - $50MTotal visits8.4MFinance > Insurance

Top technologies used by DIRECTLINE

These are the website technologies, by industry, used by DIRECTLINE top domains

Conversion & Analytics (9)

New Relic

Payment & Currencies (7)

Visa

Advertising (6)

DoubleClick

Social (6)

Instagram

More Technologies

11

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News & Signals from DIRECTLINE

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NewsPaul Geddes leaves Direct Line as chief executive.Estate agency group Lomond looks to be poised for a leadership change, with former Direct Line and Evelyn chief executive Paul Geddes expected to take the helm.

NewsDirect Line had issues with breach which resulted in their failing to provide more than 300 customers with the No Claims Bonus Protection Information and Statement on Jun 1st '23.In July 2024, Direct Line notified the CMA of a breach which resulted in their failing to provide more than 300 customers with the No Claims Bonus Protection Information and Statement between June 2023 and January 2024.

NewsGakhal left Direct Line as managing director of motor & rescue business on Dec 30th '24.Gakhal joins from Direct Line Group, where she worked for 19 years, most recently spending three years as managing director of its motor & rescue business.