Don’t miss outtag icon
Get early access to Digital 100 2026, Similarweb’s official ranking of the fastest-growing brandsPre-register now!banner icon
MINISO Australia

November 2025

  • Home
  • MINISO Australia

MINISO Australia Market Share Analysis for November 2025

The MINISO Brand founder Jack Ye gained inspiration for MINISO while on vacation with his family in Japan in 2013. He came across several specialty stores in Japan which stocked good quality, well designed, and inexpensive products that were mostly manufactured in China. With his knowledge and experience in product development, supply chain, and the fashion industry, Jack established MINISO with its headquarters in Guangzhou, China, a brand catering to young people around the world. MINISO’s original intention was to enable the young generation to enjoy life through high-quality products and services. He wanted customers to have affordable, well-designed, quality products.
Year Founded2013
Employees51 - 200
Annual Revenue$10M - $15M
miniso-au.com
MINISO Australia
MINISO Australia (including company regionals)
  • miniso-au.com
    miniso-au.com
See more website traffic and engagement information

MINISO Australia Revenue up to November 2025 is 10M - 15M

revenue generated by MINISO Australia top domains

MINISO Australia top domains revenue over 3 years

Revenue for MINISO Australia top domains

miniso-au.comminiso-au.com10M - 15M
See more with Sales Intelligence

Total visits to MINISO Australia's top domains

Understand MINISO Australia market share and potential market reach.

Total visits last 3 months

Subsidiaries Breakdown

Avg. visit duration in MINISO Australia's top domains

Analyze MINISO Australia engagement metrics.

Average visit duration last 3 months

Subsidiaries Breakdown

Avg. pageviews on MINISO Australia's top domains

See how MINISO Australia keep users engaged, nurture their interest, and encourage them to take the next step.

Average page views last 3 months

Subsidiaries Breakdown

Want to gain deeper traffic insights?

Filter 20.3M+ online businesses. Discover new leads when their traffic spikes, when they start or stop using technologies, or when they get positive press.



Top technologies used by MINISO Australia

These are the website technologies, by industry, used by MINISO Australia top domains

Advertising (8)

DoubleClick

DoubleClick

Payment & Currencies (6)

Cart Functionality

Cart Functionality

Social (6)

Instagram

Instagram

Audio Video Media (3)

YouTube

YouTube

More Technologies

11

See all

Ready to discover high quality prospects?

Identify what technologies a website uses to craft the perfect sales pitch, and shorten the sales cycle with the Similarweb Sales Intelligence Solution.


News & Signals from MINISO Australia

With Similarweb Sales signals alerts, you’ll receive daily updates of recognized buying signals whenever new opportunities or threats arise in your target audience.

NewsMiniso opened new location in Kent, Washington, United States on Feb 28th '25.Chinese lifestyle retailer Miniso is to open its first 'blue' retail destination at Bluewater Shopping Centre in Kent next month.
NewsMiniso launches limited-edition Miniso Kroo Bag.To commemorate the opening, Miniso introduced the limited-edition Miniso Kroo Bag, a reusable shopping bag inspired by the Australian kangaroo.
NewsMiniso opens new location in Manchester, United Kingdom.Miniso is set to open its biggest store in the north of England in Manchester's Trafford Centre.

See all MINISO Australia signals

Focus your sales teams on the most promising opportunities. By prioritizing opportunities and engaging at the right time, you can optimize efforts and close more deals.