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Substack Market Share Analysis for May 2026

Substack is a media platform for video, writing, podcasts, and creator-centered communities, all powered by subscriptions.

News & Media Publishers

Domainsubstack.com

Year Founded2017

Employees51 - 200

Annual Revenue$5M - $10M

Substack

Substack (including company regionals)

substack.com

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Substack Revenue up to May 2026 is 5M - 10M

revenue generated by Substack top domains

Substack top domains revenue over 3 years

Revenue for Substack top domains

substack.com5M - 10M

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Total visits to Substack's top domains

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Total visits last 3 months

Subsidiaries Breakdown

substack.com164.5M

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Avg. visit duration in Substack's top domains

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Average visit duration last 3 months

Subsidiaries Breakdown

substack.com00:03:38

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Avg. pageviews on Substack's top domains

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Average page views last 3 months

Subsidiaries Breakdown

substack.com3.78

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Substack top competitors by domain

Top similar sites in May 2026, ranked by their affinity

medium.comCompany NameMediumEmployees51 - 200HQUnited States, California, San FranciscoAnnual revenue$25M - $50MTotal visits76.9MBusiness and Consumer Services > Business and Consumer Services - Other

Top technologies used by Substack

These are the website technologies, by industry, used by Substack top domains

Advertising (8)

DoubleClick

Payment & Currencies (7)

Cart Functionality

Conversion & Analytics (6)

Google Analytics

Social (4)

Instagram

More Technologies

11

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News & Signals from Substack

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NewsSubstack Inc. expanded offices in United Kingdom, Northern Europe, Europe on Jun 9th '26.Zeteo's expansion into the UK comes as Substack itself has made a growth push in Europe and the United Kingdom specifically.

NewsSubstack Inc. launched 'Reply Rules' feature on Jun 3rd '26.Substack's new 'Reply Rules' feature lets creators control how people respond.

NewsSubstack Inc. has issues with security incident resulting in a data breach, involving unauthorized access to "limited user data.".Substack has officially confirmed a security incident resulting in a data breach, involving unauthorized access to "limited user data."