What is cross-retail analytics for CPG brands?

Cross-retail analytics helps CPG brands track how their products perform across online retailers by measuring search visibility, product detail page (PDP) views, click share, and SKU presence. It gives brands real-time insights into how they compare to competitors.

How does Similarweb support cross-retail optimization?

Our cross-retail insights lets performance marketers track the impact of paid and organic campaigns on share of search, monitor brand click share, and benchmark product visibility across Google and retail platforms. This helps optimize marketing spend and improve traffic efficiency.

Can I track competitor performance?

Yes. Our platform benchmarks your brand’s cross-retail metrics – like share of search and PDP views – against top-performing and fast-growing competitors, including emerging disruptors in your category.

What types of reports are included in your platform?

Reports include metrics like share of SKUs, estimated unique product views and purchases, on-site search behavior, price data, and optional add-ons like price elasticity reports and PDP view share breakdowns.

How frequently is the data updated?

Most data in our reports is updated monthly, giving you a consistent, fresh view of cross-retail performance and market shifts.

Home Custom Performance ReportingCross-Retail Analytics

Cross-Retail Analytics Your Competitors (Don’t) Have

Turn search, SKU, and performance data into action. Our cross-retail analytics is trusted by Consumer Goods leaders to drive visibility and grow market share.

Built to understand your brand's performance across every retail touchpoint

Benchmark your brand’s performance across channels

Understand how your products and brands are performing everywhere you're selling - and how you stack up against the competition.

Monitor market shifts in real time

See how categories, brands, and SKUs are moving – either weekly or monthly – and how your paid or organic campaigns are affecting brand share of search across channels.

Smarter campaigns, greater visibility

Track the true impact of every campaign with cross-retail analytics built for performance marketers. Optimize your organic search and retail media strategies – all in one view.

Turning customer behavior into business strategy

Use cross-retail analytics rooted in real shopper behavior. Surface market and consumer trends, uncover disruptors, and spot top-performing brands, products, and categories.

Custom brand reporting your competitors can’t match

Conduct actionable, real-time reporting based on your brand, retail partners, and competitors

C-suite & Leadership

Empower strategic decisions with the fastest, most detailed view of your market position. Gain real-time market context to achieve overarching business goals.

Brand & Marketing Teams

Drive impactful campaigns and smarter assortment strategies. Understand consumer behavior, competitive landscape, and market trends for maximum reach and resonance.

Sales & Commercial Teams

Equip your teams with actionable insights into market dynamics and category performance. Enable effective pitches, strategic negotiation, and new revenue/distribution opportunities.

Similarweb’s data is trusted and used by the world’s leading brands

FAQs

Cross-retail analytics helps CPG brands track how their products perform across online retailers by measuring search visibility, product detail page (PDP) views, click share, and SKU presence. It gives brands real-time insights into how they compare to competitors.
Our cross-retail insights lets performance marketers track the impact of paid and organic campaigns on share of search, monitor brand click share, and benchmark product visibility across Google and retail platforms. This helps optimize marketing spend and improve traffic efficiency.
Yes. Our platform benchmarks your brand’s cross-retail metrics – like share of search and PDP views – against top-performing and fast-growing competitors, including emerging disruptors in your category.
Reports include metrics like share of SKUs, estimated unique product views and purchases, on-site search behavior, price data, and optional add-ons like price elasticity reports and PDP view share breakdowns.
Most data in our reports is updated monthly, giving you a consistent, fresh view of cross-retail performance and market shifts.

Take control of your brand’s retail presence

Join with Google

Talk to Sales first