Branding Guidelines
About Similarweb
As the most trusted platform for understanding online behavior, millions of people use Similarweb’s insights daily to strengthen their knowledge of the digital world. We empower anyone — from the curious individual to the enterprise business leader — to make smarter decisions by understanding why things happen across the digital ecosystem. Learn more here: https://www.similarweb.com/corp/about/
Attribution Guidelines
Please follow the guidelines below to make sure the Similarweb Insights you are citing are properly attributed:
Default Use Case
Add the Similarweb logo and a link to our website: “More insights at http://www.similarweb.com”
In a Product
Using original Similarweb insights:
- One data point – Cite Similarweb next to the data point as the source with our logo and a hyperlinked text “Insights by Similarweb” leading to our website
- Multiple data points – Cite Similarweb as the source as close as possible to the data, clearly marking what information was sourced from Similarweb. Use our logo and a hyperlinked text “Insights by Similarweb” leading to our website
Using derivative insights (insights are created using Similarweb data):
- One data point – Cite Similarweb next to the data point as the source with our logo and a hyperlinked text “Insights based on Similarweb data” leading to our website
- Multiple data points – Cite Similarweb as the source as close as possible to the data, clearly marking what information was based on Similarweb data. Use our logo and a hyperlinked text “Insights based on Similarweb data” leading to our website
In a presentation
- Best case:
- Add the Similarweb logo to any graph or chart that uses our insights.
- Add a closing slide with “About Similarweb” (see above), our logo and link to our website at the end of the deck.
- Minimum requirement: Cite Similarweb as the source of any graph or chart with a hyperlinked text “Insights by Similarweb” leading to our website
In an email or other text-based communication
When quoting our insights add “according to Similarweb”, linking the words Similarweb to our website. If appropriate, end the document with “About Similarweb” (see above), our logo and a link to our website.
In a Footnote
Add the following text in the footnote:
The data cited here by Similarweb represents [describe the scope, geo and timeframe of the data. Example: site traffic data of worldwide unique visitors on desktop for the last month available].
Similarweb is the industry standard for understanding the digital world. Similarweb’s market intelligence solutions provide customers with the insights into their digital market for any website or app across all industries worldwide. Similarweb uses a combination of panel, crawler, ISP and other data to provide insights used by hundreds of thousands of businesses to understand, track and grow their market share. See http://similarweb.com for more information.
Visual Guidelines
Spelling
- Right: Similarweb
- Wrong:
- Similarweb
- similarweb
- similarweb
- Similar Web
- similar web
Colors
Logo Size
- Digital: 20px height minimum
- Print: 0.25 inch height minimum
Logo Clear Space
Insights
Not Allowed
