How do I cancel my subscription?

You can cancel your subscription at any time on the subscription information page within the Similarweb platform. Once you cancel your subscription, you will still retain access to the platform until the end of your subscription period. It will then automatically complete the cancellation when your subscription period ends.

What’s the difference between your solutions?

Each solution focuses on a different business need. Digital Intelligence: Our main offering - contextualizes your business with market analysis, benchmarking, and audience analysis as well as offering tools in keyword research and performance marketing intelligence. Sales Intelligence lets you find and engage with ecommerce merchants, publishers or advertisers. Stock Intelligence lets you monitor the performance of any private or public company with a digital presence. Shopper Intelligence lets you analyze online consumer buying and browsing behavior.

How do I buy a Similarweb package now?

Contact our sales team to build a custom package or start a free trial and upgrade to either the starter or professional package from there.

How do I know if your tools fit my needs?

If you have questions about your unique needs, feel free to get in-touch for a demo or free trial! Similarweb is designed to be a one-stop shop for all your digital marketing and research needs, and offers a comprehensive set of tools to meet a wide variety of needs and use cases. Let’s talk about yours.

How are paid packages different from the data I can get for free on your site?

The free data we share on Similarweb.com is a very high-level taste of what we offer. It showcases a limited number of features, and does not allow for further drill down into any specific time frame, country, device etc. Our paid packages give you access to our powerful platform that quickly surfaces actionable insights that will grow your traffic and keep you ahead of competitors.

Can I switch between trials of your different products/solutions?

Yes! To switch between trials, contact support and they'll be happy to help.

Where can I learn more about Similarweb’s data methodology?

Great question! You can learn more about our data here .

Review our pricing plans

Join 10,000+ customers now. 7-day free trial.

For individuals & startups

Starter

For entrepreneurs exploring website traffic analysis and competitive research.

$125

per month

Billed yearly, or $149 month-to-month

Try for free

1 user

Includes:

Up to 100 website results per table
Up to 1,000 keyword results per table
3 months of historical data
Worldwide geo view (can not filter by specific country)
1 custom industry
Website performance
Keyword analysis

Services:

Access to Similarweb Academy

Email and chat support

Professional

For professionals building a marketing strategy and mapping their competitive landscape.

$333

per month

Billed yearly, or $399 month-to-month

Try for free

1 user

All the features in Starter +

Up to 500 website results per table
Up to 5,000 keyword results per table
6 months of historical data
Worldwide geo view (can not filter by specific country)
3 custom industries

Services:

Access to Similarweb Academy

Email and chat support

For businesses & enterprises

Our recommendation

Team

For marketing teams with a multi-channel strategy boosting their online presence.

Custom

Request a demo

5 users

All the features in Professional +

Up to 10,000 website results per table
Up to 50,000 keyword results per table
15 months of historical data
Worldwide or a local country filter (add-ons available)
10 custom industries
3 custom website segments
Folder/subdomain analysis
API access (add-on available)

Services:

Access to Similarweb Academy

Priority email and chat support

Full service onboarding

Dedicated account manager

Enterprise

For mature organizations unlocking data at scale to drive business growth and digital excellence.

Custom

Request a demo

10 users

All the features in Team +

Unlimited websites per table
Up to 150,000 keyword results per table
37 months of historical data
Worldwide and a local country filter (add-ons available)
50 custom industries
50 custom website segments
Unlimited viewers
Faster API
Conversion analysis
Top 10,000 pages per website
More security (SSO, log files, etc)

Services:

Access to Similarweb Academy

Priority email and chat support

Full service onboarding

Dedicated account manager

Custom insights and reporting

Data extraction support

Starter

Try for free

Professional

Try for free

Team

Enterprise

Benchmark and track the competition

Website Analyze key insights such as total visits, unique visits, monthly visits, pages per visit, avg visit duration, bounce rate, and more! Identify trends over time with a year-over-year analysis, and see key insights like growth rate and rank. Explore traffic sources with channel-by-channel insights.

Check

Keyword Discover your keyword competitors and see who is leading in keyword search traffic by product category, type, and even characteristic. Use these insights to build targeted keyword lists.

1,000

5,000

50,000

150,000

App Filter between IOS and Android and track app usage data including: Audience and ranking metrics, DAU, MAU, # of downloads, unique installs, and more.

Subtract

available

Industry Get a broader view by analyzing a dataset from our industry/sub-industry catalog.

Subtract

Check

Company Group together all the websites or domains a company owns to view their aggregated digital reach and performance. Make multiple company groupings to compare their digital performance on the company level.

Subtract

Check

Custom industry Can't find the industry you're looking for? Create your own custom industry to benchmark against the right sites.

Website segment Analyze specific pages or groups of pages within a website in order to analyze a brand, category, product line, topic, or conversion goal.

Subtract

Automatic competitive trackers Monitor the digital performance of up to 25 websites at a time per tracker, and uncover shifts in their performance metrics with ready-to-use insights and automated alerts.

unlimited

Top websites (category leaders) Pick an industry and get a list of domains ranked based on Similarweb’s algorithm. The algorithm is based on unique visitors and pageviews for the site.

300

500

10,000

unlimited

Analyze website structure

Popular pages Pick a website and discover the most visited pages and best performing content for that specific domain.

Subtract

available

Check

Folders Determine which sections of a website are increasing or decreasing in traffic-over-time to understand the macro trends of specific content folders.

Subtract

Check

Subdomains Discover the breakdown of traffic share for a main domain and its related subdomains or analyze the structure of a site and pinpoint the specific domain that is relevant to your needs.

Subtract

Check

Website technologies Discover the technologies, web plugins, and other integrations that have been installed and/or removed from a website. Use this to see who is working with your competitor's technology, or find what technologies your competitors are using.

Subtract

available

Optimize search strategy

Paid keywords Analyze a site's paid search campaigns, how much traffic they drive, and what paid channels they are pushing. See the % of paid search traffic out of all search traffic and review the top search and product ads used in their paid search campaigns. Identify messaging, copy, snippets, images, and more.

Check

Organic keywords See the top pages driving organic traffic to a website. Examine their traffic share and trends, the number of keywords driving traffic to a page, and the top keyword driving traffic to a page.

Check

Branded & non-branded keywords Filter between branded and non-branded keywords.

Check

Keyword phrases Estimate the amount of traffic from different keywords combinations, discover long-tail keywords your competitors rank for, and see how keyword phrases perform over time.

Check

Search engine ranking Discover the ranking of any site across all the keywords it is ranking for in the top 3 positions, top 10, top 20, and so on. See position changes over time, and drill down into specific keywords for deeper analysis.

Check

Paid landing pages Pick a website and see which landing pages receive the most paid traffic. Find the best-performing search ads and paid keywords driving traffic to each landing page as well as the estimated PPC spend per landing page campaign.

Check

Understand audience behavior

Traffic & engagement Measure and compare digital traffic volume, traffic share, and distribution to understand how well a brand is performing according to its visitor reach and engagement.

Check

Geography See what percentage of a site’s traffic is coming from different countries.

Subtract

Check

Demographics Understand website demographic data, such as gender, age, geographic location, and traffic type (desktop or mobile).

Check

Audience interests Discover what your audience is interested in by seeing the other sites they visit.

Check

Search interests View what people are searching for across the web. Analyze the total search traffic for any keyword or keyword list and analyze the distribution of traffic across domains.

Subtract

Check

Overlap across sites Identify what percentage of your visitors also visit your competitor's site.

Subtract

Check

Audience loyalty Find the percentage of visitors who exclusively visit your site versus those who visit one or more competitor sites in one session. A higher percentage of exclusive visitors indicates greater audience loyalty.

Subtract

Check

On-site search data See the top keywords people are using when searching within the site you’re analyzing. You can filter by length of phrase and tag specific terms to include or exclude.

Subtract

Check

New vs returning visitors Analyze the % of new users (uniques who haven't visited the site for at least three months) vs. the % of returning users (uniques who did visit the website within three months). *Currently available with Desktop data and up to 12 months of historical data.

Subtract

Check

Deconstruct the audience journey

Channel origin Discover the traffic breakdown by channel and see metrics and insights for each marketing channel.

Subtract

Check

Incoming traffic Find the complete list of websites referring traffic to you and your competitors then get granular with traffic source, volume, quality, and trends.

Check

Outgoing traffic Evaluate the referral traffic sent from a specific website to other domains via referral links.

Check

Conversion analysis Understand a site's conversion efficiency, benchmark conversion data against your competitors or industry average, and drill into marketing channel conversion data.

Subtract

available

Shape your advertising strategy

Outgoing display traffic Identify when and where websites have placed ads and how those ads are performing.

Check

Audience engagement See and compare audience behavior from any site, including total visits, unique visits, time spent on site, pages per visit, and bounce rate, in one convenient view.

Check

Active advertisers See where advertisers are actively running campaigns and identify which sites have the highest percentage of outgoing display traffic.

Check

PPC spend Get estimates of a site's spend on PPC search terms.

Check

Affiliate traffic Find: Search for new affiliate partners by target keyword, industry, or by tracking your competitors. Research: Reveal an affiliate’s reach, traffic, and audience engagement.

Check

Display and video creatives A catalog of your competitor's display ads across all of their campaigns.

500

1000

unlimited

Admin and sharing

Users The number of user licenses per package.

10*

Dashboards Choose from a list of pre-built templates or create a fully customized dashboard to centralize the data and metrics that are most relevant to you. You can share dashboards with your team, or subscribe to receive email digests.

Check

Enhanced sharing capabilities Gives you the ability to control who you share assets with. Choose between sharing with your whole company or with specific users.

Subtract

available

Check

Viewers Viewer accounts can see but not interact with dashboards you share with them.

Subtract

Check

Data extraction

PDF downloads Unlimited PDF downloads.

Check

Monthly data credits These credits refill every month and are shared between Excel downloads and API usage (if available in your package).

100

500

5,000

50,000

Excel downloads Use your credits to download Excels every month.

Check

API access

Subtract

available

Check

Rapid API

Subtract

10 RPS

15 RPS

Keep your data secure

Single sign-on (SSO)

Subtract

Check

Two-factor authentication

Subtract

Check

Services

Similarweb Academy - Self-service onboarding and product help

Check

Knowledge Center access

Check

Email and in-app chat support

Check

Prioritized product support Our team typically responds within 1 business day.

Subtract

Check

Full service onboarding Get personalized training to quickly extract value from the platform. Including platform orientation tailored to your use case, admin setup, self-learning modules, live training webinars, and an onboarding summary to empower your team and maximize insights. Available in the first 90 days.

Subtract

Check

Dedicated team proactively managing your account and sending you insights.

Subtract

Check

Our Add-ons

App Intelligence

Make mobile apps a pillar of your digital growth strategy with actionable app performance insights

Add-on to Team package

Analyze daily app performance
Keep track of app rankings
Uncover growth opportunities worldwide

Also includes

Daily and weekly user engagement
Country-level Store Downloads
Retention and usage analysis
Audience demographics and interests

Search Intelligence

Power your SEO and PPC teams with two powerful daily trackers to protect business-critical keywords

Included in Team package

Two tools: Rank Tracker and Brand Protection
Track daily organic search rankings
Alerts for competitor bids on branded terms

Also includes

Share of search tracking
Brand protection for PPC
Full-depth SERP analysis
Track specific locations - down to zip codes

Market Intelligence

Your single source of truth for market, consumer and business performance insights

Included in Enterprise package

Keep track of market changes
Contextualize your business performance
Monitor changing consumer needs

Also includes

Digital market share tracking
Market size and segmentation
Market difficulty evaluation
Consumer search trends monitoring

Our other solutions

Crush your quota by finding ideal ecommerce & advertiser prospects, with the insights you need.

Request a demo

Learn more

Grow your sales on the biggest marketplaces, by uncovering what and how people buy.

Request a demo

Learn more

Make smarter investment decisions using the most insightful digital alternative data.

Request a demo

Learn more

Adopting Similarweb resulted in 642% ROI over 3 years

Read how in this study by Forrester Consulting

Read the full report

Here’s what our customers are saying on G2:

Feb 14, 2023

A comprehensive market intelligence tool

Jan 4, 2023

Valuable Insights that helped me with the day to day work

Dec 16, 2022

It’s hard to imagine search insights without using Similarweb

Dec 12, 2022

The undiscovered way to keep an eye on your competitors

Feb 15, 2022

Best tool available on the market for website analytics

Feb 10, 2022

One of the best software for digital marketing

FAQ

You can cancel your subscription at any time on the subscription information page within the Similarweb platform.
Once you cancel your subscription, you will still retain access to the platform until the end of your subscription period. It will then automatically complete the cancellation when your subscription period ends.
Each solution focuses on a different business need.
Digital Intelligence: Our main offering - contextualizes your business with market analysis, benchmarking, and audience analysis as well as offering tools in keyword research and performance marketing intelligence.
Sales Intelligence lets you find and engage with ecommerce merchants, publishers or advertisers.
Stock Intelligence lets you monitor the performance of any private or public company with a digital presence.
Shopper Intelligence lets you analyze online consumer buying and browsing behavior.
Contact our sales team to build a custom package or start a free trial and upgrade to either the starter or professional package from there.
If you have questions about your unique needs, feel free to get in-touch for a demo or free trial! Similarweb is designed to be a one-stop shop for all your digital marketing and research needs, and offers a comprehensive set of tools to meet a wide variety of needs and use cases. Let’s talk about yours.
The free data we share on Similarweb.com is a very high-level taste of what we offer. It showcases a limited number of features, and does not allow for further drill down into any specific time frame, country, device etc. Our paid packages give you access to our powerful platform that quickly surfaces actionable insights that will grow your traffic and keep you ahead of competitors.
Yes! To switch between trials, contact support and they'll be happy to help.
Great question! You can learn more about our data here.