Pricing

Digital Marketing Intelligence Platform

Optimize your digital marketing performance with our all-in-one toolkit

Get actionable insights to maximize ROI across your marketing channels:

SEO SEO
PPC PPC
Refereals Affiliate
Display Display
Social Social
save 16%
Essential
Starts from
$199 monthly
Starts from
$167 monthly
Advanced
Starts from
$349 monthly
Starts from
$292 monthly
Ultimate
Custom
Functionality

Competitive Analysis Tools Info Discover growth opportunities based on which tactics are working best for your competitors.

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Keyword Research Tools Info Discover and analyze valuable keyword ideas to maximize the impact of your campaigns.

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Affiliate Research Tools Info Discover and analyze the best referral opportunities across competitors and industries.

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Media Buying Research Tools Info Discover and analyze competitors' publishers and ad networks.

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Ad Creative Research Tools Info Uncover competitors' top performing search ads, display ads, PLAs, and video ads.

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Insights Assistant Info Alerts of major changes or opportunities Similarweb proactively provides within the platform.

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Add-ons Info User licenses, Country filters, Historical data, API, Conversion analysis, Advisory services, Technographics

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Included data

Website Results Info The maximum number of website results displayed in a given report.

50
100
Unlimited

Website Page Results Info The maximum number of website page results displayed in a given report.

100
500
Unlimited

Keyword Results Info The maximum number of keyword results displayed in a given report.

1000
5000
Unlimited

Ad Creatives Info The maximum number of ad creatives displayed in a given report.

100
500
Unlimited

Historical Data Info The period of time available for analysis. Available for all Desktop metrics | Available for select mobile web metrics (Traffic & Engagement, Marketing Channels Overview*, Search & Referral Traffic, Subdomains). *Available starting from August 2018 | Available for all Mobile App Engagement on Android (in all available countries)

3 months
3 months
12+ months

Geo Data Info The ability to look at total worldwide data vs. data by country or region.

Worldwide only
Worldwide only
Worldwide By Country Cluster (add-on)

Spoiler alert

When it comes to digital marketing intelligence, you get what you pay for

Why we're better

Companies with the Similarweb Advantage

From startups to enterprises

Stay ahead of your competitors

With actionable insights that can grow your traffic

lululemon.com Trending down

Display traffic increased 27% last week vs. the prior week

aloyoga.com New channel

This website started receiving display traffic last month

There are 1.9K keywords sending traffic to your competitors but not to you

Athleta logo - Insight cards athleta.gap.com Engagement Drop

Pages per visit dropped down to 2.5 last week

lululemon.com Trending down

Social traffic is trending down for the last 3 weeks

Athleta logo - Insight cards athleta.gap.com Trending down

Organic search traffic is trending down for the last 3 weeks

aloyoga.com Engagement spike

Organic visit duration increased to 01:23 this month

There are 2.4K Fashion Apparel keywords that trend seasonally in May

lululemon.com Trending up

Branded traffic is trending up for the last 3 months

Why We're Better

Similarweb provides actionable insights you can’t get anywhere else

Business question

Similarweb

Other platforms

Business question

What happened to my competitors’ traffic earlier this week?

Similarweb

The most reliable data in the industry, powered by our best-in-class data methodology

Other platforms

Nonsensical results due to incomplete traffic data and overreliance on scraping

Business question

What’s the full marketing channel mix of my competitors?

Similarweb

A robust view of all digital marketing channels

Other platforms

Incomplete categorization of marketing channels

Business question

How is my traffic share for [keyword] changing over time?

Similarweb

Fresh keyword data from as recently as last week, so you’re always up-to-date

Other platforms

Delayed data with limited visibility into current trends

Similarweb’s data is, without a doubt, the most robust and accurate information available about what’s happening online.

Rand Fishkin

Co Founder & CEO of SparkToro
save 16%
Essential
Starts from
$199 monthly
Starts from
$167 monthly
Advanced
Starts from
$349 monthly
Starts from
$292 monthly
Ultimate
Custom

Competitive Analysis Tools Discover growth opportunities based on which tactics are working best for your competitors.

Website Performance Overview Info Measure and benchmark website traffic and engagement metrics.

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Marketing Channels Analysis Info Analyze traffic over time by channel. (Desktop data only)

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Search Traffic Overview Info Search traffic, engagement, and competitors across organic and paid search.

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PPC Ad Spend Info An estimation of your competitor's spending on PPC search terms. (Desktop data only)

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Keywords & Keyword Phrases Info The keywords and keyword phrases that drive the most traffic to your competitors.

1000
5000
Unlimited

Top Organic Pages Info The landing pages that bring in the most organic search traffic for your competitors.

100
500
Unlimited

Organic Competitors Info Discover who you're most closely competing with for organic keyword traffic.

50
100
Unlimited

Paid Competitors Info Discover who you're most closely competing with for paid keyword traffic.

50
100
Unlimited

Referral Traffic Overview Info The referral traffic sources and engagement.

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Display Traffic Overview Info Display traffic and engagement, as well as ad networks, publishers, and ad creatives.

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Social Traffic Overview Info The traffic from social networks.

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Weekly Keyword Granularity Info The ability to drill down on a week's worth of data and analyze it. Desktop only.

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Keyword Research Tools Discover and analyze valuable keyword ideas to maximize the impact of your campaigns.

Keyword Overview Info For any keyword or keyword list, the key KPIs like volume, visits, and clicked vs. non-clicked %.

3 months
3 months
12+ months

Organic Competitors Info Organic desktop traffic share of top competitors for a keyword or keyword list over time.

50
100
Unlimited

Paid Competitors Info Paid desktop traffic share of top competitors for a keyword or keyword list over time.

50
100
Unlimited

Mobile Competitors Info Mobile traffic share of top competitors for a keyword or keyword list over time.

50
100
Unlimited

Keyword Geography Info The distribution of search volume and trends within various countries.

50
100
Unlimited

Top Search Ads Info The top paid search ads for any keyword or keyword list.

100
500
Unlimited

Top Product Ads Info The top product listing ads (PLAs) for any keyword or keyword list.

100
500
Unlimited

Keyword Generator Info Find keyword ideas by inputting any keyword or keyword list. Includes both Google search and Amazon on-site search.

1000
5000
Unlimited

Keyword Gap Info Identify which keywords are driving traffic to your competitors' sites, which you may not be leveraging.

1000
5000
Unlimited

Keyword Seasonality Info Discover the seasonality of top keywords within any industry.

1000
5000
Unlimited

Keywords by Industry Info Discover which keywords are most popular, new, or trending within any industry. (Desktop data only)

1000
5000
Unlimited

Keyword Lists Info Save keywords to lists for easy monitoring with inline KPIs.

1000
5000
Unlimited

Affiliate Research Tools Discover and analyze the best referral opportunities across competitors and industries.

Affiliate Website Performance Info Measure and benchmark a referral source's website traffic and engagement metrics.

Unlimited
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Incoming Traffic Info Discover which website's are sending traffic to your chosen domain

50
100
Unlimited

Outgoing Traffic Info Discover where a website sends referral traffic.

50
100
Unlimited

Similar Sites Info The websites that are most closely related to the analyzed website.

50
100
Unlimited

Keyword Affiliates Info Find affiliate partners receiving search traffic from keywords you are targeting.

50
100
Unlimited

Industry Affiliates Info Find affiliate partners receiving traffic from your target industry.

50
100
Unlimited

Competitor Affiliates Info Identify your competitors' top affiliates.

50
100
Unlimited

Partner Lists Info Monitor the referring websites you partner with.

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Media Buying Research Tools Discover and analyze competitors’ publishers and ad networks.

Publisher Website Performance Info Measure and benchmark a publisher's website traffic and engagement metrics.

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Monetization Networks Info The ad networks sending traffic to any website.

50
100
Unlimited

Advertisers Info The websites that send ad traffic to the analyzed domain.

50
100
Unlimited

Outgoing Traffic Info Discover where a website sends referral traffic.

50
100
Unlimited

Publishers by Industry Info The top publishers by traffic in any industry.

50
100
Unlimited

Publishers by Competition Info The top publishers sending traffic to your competitors.

50
100
Unlimited

Ad Networks by Industry Info The top ad networks in any industry.

50
100
Unlimited

Ad Networks by Competition Info The top ad networks sending traffic to your competitors.

50
100
Unlimited

Ad Creative Research Tools Uncover competitors’ top performing search ads, display ads, PLAs, and video ads.

Search Ads by Keyword Info The top search ads for any keyword or keyword list.

100
500
Unlimited

Search Ads by Competitor Info The top search ads of your competitors.

100
500
Unlimited

PLAs by Keyword Info The top product listing ads for any keyword or keyword list.

100
500
Unlimited

PLAs by Competitor Info The top product listing ads of your competitors. (Desktop data only)

100
500
Unlimited

Display Ads by Competitor Info The top display ads of your competitors. (Desktop & mobile web data for Australia, Canada, Finland, France, Germany, India, Japan, Sweden, UK, US. Desktop only: Denmark, Norway)

100
500
Unlimited

Video Ads by Competitor Info The top video ads of your competitors. (Desktop & mobile web data in Australia, Canada, Finland, France, Germany, India, Japan, Sweden, UK, US. Desktop only: Demark, Norway)

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Account Configuration

User licenses Info The default number of unique accounts you'll be provided.

1
1
3

Historical data Info The ability to drill down on the last 28 days worth of data and analyze it.

3 months
3 months
12+ months

Last 28 days Info The ability to drill down on the last 28 days worth of data and analyze it.

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Geo Data Info The ability to look at total worldwide data vs. data by country or region.

Worldwide only
Worldwide only
Worldwide By Country Cluster (add-on)

Custom dashboards Info Monitor competitors using existing templates or custom metrics–all in one place.

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Marketing workspaces Info Create a competitive arena to get a monthly digest of major changes amongst your competitors.

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Exporting Info The formats available to export data from the platform.

PDF, Excel
PDF, Excel, Powerpoint
PDF, Excel, Powerpoint, API (add-on)

Access to our Knowledge Center and live support team Info Get your questions answered through help articles or our support team.

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Account Management Info A dedicated account manager to answer your questions and help with onboarding.

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Add-ons

User licenses Info The option to add more users.

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Available

Country filters Info The option to segment the data by individual countries. See our country availability here.

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Available

Historical data Info The option to extend the period of time available for analysis.

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API Info The option to access Similarweb data via our API.

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Conversion Analysis Info The option to add conversion-related data.

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Advisory services Info The option to work with our leading experts in online data analysis to solve your core business challenge with tailored actionable insights.

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Technographics Info The option to add a tool that reveals the web plug-ins and integrations currently installed on a given website.

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Available
Over 90% of our reviews on G2 are 4 or 5 stars
Here's what our customers are saying on G2

Best website traffic statistics and analytics company

Perfect analysis of the keywords

The most helpful tool throughout my digital marketing career

An invaluable resource for online analysis and insight

Best website market intelligence tool available for global use

Similarweb - A must tool for digital analytics

Frequently asked questions

Got questions? We’ve got answers.

  • After your trial, you can change your paid plan at any time. While logged in, click Account > Subscription Information, then click “Change plan” and pick the plan you’d like to switch to.

  • You can cancel your plan at any time. After canceling, you’ll still be able to use Similarweb until the end of the current billing period. And you can restart your subscription at any time. If you cancel on the day of your monthly billing (or the next day), you will be automatically refunded. Any other refund requests are handled by the Billing team on a case by case basis

  • After your 7-day trial you can choose a paid plan: Essential, Advanced, or Ultimate.

  • Check out our Knowledge Center to discover some powerful things you can do.

  • You can access limited insights for almost any website on similarweb.com. While this is a great introduction to the power of Similarweb, our premium plans provide access to a far more powerful platform that includes deeper, more actionable insights that will grow your traffic and keep you ahead of competitors.

  • We would be happy to explore your use case and customize a trial for you. Contact Us to get started.