The #1 Amazon Keyword Research Tool
Uncover what shoppers search, track keyword trends in real time and optimize your Amazon listings with AI-powered insights.
Trusted by the best digital brands
Make smarter decisions with real Amazon search data
Understand real shopper demand
See what shoppers are actually searching for on Amazon, not just modeled or scraped data.
Focus on high-impact keywords
Quickly identify which keywords drive clicks, visibility and conversions in your category.
Improve product discoverability
Sharpen up your listings with keywords that increase visibility in more competitive categories.
Connect keywords to actual performance
Go beyond search volume by linking keywords to real product outcomes
Welcome to the most accurate Amazon keyword dataset
Higher rankings in your category
Boost your listing discoverability with keywords that matter
Boost your discoverability with keywords that truly matter. Use our Amazon keyword search tool to change titles, product descriptions, and backend keywords to rise in your competitive categories. Plus, see which brands dominate your space, and uncover the best keyword opportunities to target.
From keywords to clicks
Get the edge in the world’s biggest marketplace
Knowing what people search is powerful – knowing what products they click is a game-changer. With Similarweb’s Amazon keywords tool, you’ll get real click data and organic vs. paid share for every keyword, helping you spot high-ROI opportunities and when to boost visibility with paid spend.
Validate product demand
See which exact products are winning for your keyword lists
Discover new products or product attributes by connecting keywords to best-selling products, units sold, and average price data points. Filter by brand, clicks, or category performance to make smarter bets and choose the best keywords for your on-site search optimization.
Brand marketplace optimization
Power your global ecommerce strategy
Amazon isn’t the only place your customers search. Retail Intelligence includes Google keyword data so you can capture demand across the world’s largest marketplace, along with the leading search engine. Coverage spans all categories, so you’ll gain insights to optimize Amazon SEO keyword strategy and grow your brand.
Built for teams optimizing Amazon search performance
Ecommerce managers
Increase product visibility and conversion on Amazon
Ecommerce managers
Identify keywords that drive clicks and product discovery- Optimize PDPs based on real shopper search behavior
- Track performance across keywords, categories and competitor
- Prioritize updates that improve rankings and sales
Digital marketing teams
Improve efficiency across paid and organic search
Digital marketing teams
- Discover high-impact keywords worth the extra spend
- Balance organic and paid strategies using click share data
- Allocate budget based on real keyword performance
- Uncover new opportunities to expand reach
Amazon SEO teams
Optimize listings with keywords that actually perform
Amazon SEO teams
- Upgrade titles, bullets and backend keywords
- Focus on keywords that drive traffic and conversions
- Track ranking changes across priority keywords
- Continuously optimize based on real search trends
Brand and marketplace teams
Strengthen visibility across competitive categories
Brand and marketplace teams
- Monitor how your brand performs across key keywords
- Identify competitors dominating high-value search terms
- Expand coverage across relevant keyword clusters
- Adjust strategy based on shifting shopper demand
Unmatched Amazon coverage
Retail Intelligence gives you a complete view of your market:
- Deep marketplace taxonomy: Navigate 4–5 category levels on Amazon for more accurate analysis by subcategory, product niche, or long-tail segments.
- Real behavioral signals: Base your strategy on actual shopper activity, including clicks, conversions, and cross-shopping, not modeled projections.
- Weekly SKU-level granularity: Monitor changes in sales, traffic, rank, and pricing at the product level to react fast and stay competitive.
- Cross-retail visibility: Benchmark your performance across Amazon and other major retailers to optimize your own strategy.
More Retail Intelligence use cases and features
Ecommerce Analytics
See what drives ecommerce performance with real-time insights into shopper behavior, sales trends, and traffic for any competitor.
Amazon Sales Performance
Track sales performance, pricing and trends on Amazon to see how products perform over time.
Category Management
Identify winning brands, fast-growing products and improve assortment and pricing strategies by tracking category performance
Cross-Retail Analytics
Gain visibility into retailer performance, traffic trends and shopper behavior to guide smarter retail and partnership decisions.
Marketplace Optimization
Identify demand trends, competitive gaps and opportunities to increase visibility and sales across online marketplaces.
On-site Search Optimization
Master marketplace visibility with data-driven insights into shopper search behavior, keyword performance, and competitive positioning across Amazon and other marketplaces.
Amazon Store Optimization
Improve Amazon store performance by understanding shopper journeys, content effectiveness and traffic-driving opportunities.
Consumer Analytics
Understand who your shoppers are, how they behave and what influences their decisions across digital channels.
Consumer Demand Analytics
Track shifts in consumer demand to forecast trends, evaluate product potential and identify emerging opportunities early.
Shopper Behavior
Analyze how shoppers discover, research and purchase products to optimize experiences across the entire buying journey.
Related Resources
“Similarweb's Retail Intelligence acts as our lighthouse. It gives us the clarity to see category shifts across brands, on-site search consumer behavior, and competitor dynamics - all in one view.”
Ben Kaminski
Co-Founder & Chairman | Essor
"With the help of Similarweb Retail Intelligence, we can now give a consolidated view of our entire market, and see how our investment is impacting our market share."
Daniel Zampini
Senior eCommerce Manager
"What's unique about Similarweb Retail Intelligence is the sheet amount of data it provides, and how we can easily move from a brand level down to the product level."
Jason Molina
General Manager, eCommerce & Marketplaces
FAQs
Most keyword tools stop at search volume. Our AI-powered solution connects keywords to real shopper behavior, keyword trends, brand share, and product performance, so you can go from data to action.
No, it's much more than an Amazon keyword finder. Our AI connects Amazon keywords to shopper behavior, brand share, and product performance so you can turn insights into action.
Not at all. Just enter a topic, and our AI generates a full Amazon keyword cluster with volumes, relevancy, and related terms.
You'll have access to the most important Amazon keyword metrics: search volume, total clicks, paid vs. organic click share, clicks per search, keyword trend lines, and more.
Absolutely. For every keyword, you can view the top-performing brand, its click share, and whether traffic is organic or paid.
Yes. Monitor keyword performance monthly or yearly to identify seasonal trends and spot growth opportunities before competitors.
Yes. You can research Amazon keywords globally, with coverage across six different marketplaces plus Google search data.
Our AI agent doesn’t just list keywords; it clusters them, shows trends over time, and ties them to actual product clicks and sales data for smarter decisions.
