Afiliza and their subsidiary Widilo provide online shoppers with offers, voucher codes, and cashback – monetizing the traffic they generate to European merchants who pay a commission for shoppers who complete purchases on their sites.
Identifying new, market-specific eCommerce brands and driving traffic to their sites is paramount to Afiliza’s success.
Afiliza’s Business Development team is responsible for global expansion and partnerships. Outside of select multi-national players, potential partners vary greatly across borders. Cultural nuances and language make navigating SEO impossible without an unbiased, third-party tool that surfaces the most effective keyword strategies.
Similarweb has become Afiliza’s sole Marketing Intelligence provider. Last year, Similarweb Affiliate insights surfaced 35 new partnerships that generated a 2% increase in revenue.
The Keyword Analysis tool helps the company navigate the SEO landscape and prioritize keywords that drive high-quality traffic optimized for individual partner brands. Since integrating Similarweb, the business development team has greatly reduced the time to insight and improved the ROI of SEM investments by 15%.
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