Afiliza Uses Similarweb Insights to Expand into New Markets
Afiliza Identified new, market-specific ecommerce brands and increased high-quality traffic to merchant sites with Similarweb’s Keyword Analysis tool.
About Afiliza
Afiliza and their subsidiary Widilo offer online shoppers discounts, voucher codes, and cashback while earning commissions from European merchants for driving traffic and converted visits.
"Similarweb empowers us to identify, qualify and secure revenue-generating partnerships. The Market Intelligence made available through the intuitive platform greatly accelerates our expansion into new markets."
Sacha Scomo
COO at Afiliza
The Challenge
Evaluating affiliates and monetizing traffic
Responsible for global expansion and partnerships, Afiliza's Business Development team deals with diverse partners worldwide. Navigating SEO effectively despite language and cultural differences, is impossible without an impartial, third-party tool for powerful strategies based on fresh keywords.
The Solution
Keyword Analysis tool for a fresh SEO strategy
Afiliza leveraged Similarweb's Keyword Analysis tool to navigate the intricate SEO landscape of new markets. This invaluable tool enabled them to prioritize keywords strategically, channeling high-quality traffic optimized specifically for their partner brands. The tool provides up-to-date, fresh keywords that leverage today's rapidly evolving online trends, ensuring Afiliza and it’s merchants stay ahead in the dynamic digital landscape.
The Success
Unlocking affiliate insights that win
Similarweb is now the exclusive Market Intelligence provider for Afiliza. In the past year, Similarweb's affiliate insights led to 35 new partnerships, resulting in a 2% revenue boost. The Keyword Analysis tool aids Afiliza in SEO strategy, enhancing high-quality traffic for partner brands. Integration with Similarweb reduced time to insight and increased SEM ROI by 15% for the business development team.
