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Las mejores marcas de Amazon

Productos más vendidos & Marcas en Amazon

See the full list of Market Leaders In Every Amazon Category for 1 de enero, and read the full analysis below

Ultima actualización: enero 1, 2026

Las mejores marcas en amazon.com

Descubre qué marcas son líderes en amazon.com. Esta sección muestra la cuota de ingresos, las visualizaciones de los productos y las tasas de conversión para ayudarte a comprender mejor la competitividad de las marcas en todas las categorías.

Principales marcas

Jan 2026 vs Jan 2025

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marca	Cuota de ingresos	Cambio	Vistas del producto	Cambio	CVR	Cambio	ASP	Cambio
LEGO	0.85%	0.25pp	103.4M	11.04%	9.11%	39.65%	$55.17	3.56%
Nintendo	0.24%	0.09pp	42.5M	10.06%	7.08%	20.20%	$49.88	3.38%
DJI	0.17%	0.08pp	66.8M	7.89%	6.66%	4.27%	$54.76	1.17%
Amazon Essentials	0.19%	0.06pp	80.6M	2.03%	6.38%	33.32%	$8.98	2.88%
Owala	0.10%	0.05pp	102.8M	0.07%	4.79%	35.75%	$47.84	3.48%
LEGO	0.85%	0.25pp	103.4M	11.04%	9.11%	39.65%	$55.17	3.56%
Nintendo	0.24%	0.09pp	42.5M	10.06%	7.08%	20.20%	$49.88	3.38%
DJI	0.17%	0.08pp	66.8M	7.89%	6.66%	4.27%	$54.76	1.17%
Amazon Essentials	0.19%	0.06pp	80.6M	2.03%	6.38%	33.32%	$8.98	2.88%
Owala	0.10%	0.05pp	102.8M	0.07%	4.79%	35.75%	$47.84	3.48%
¿Quién gana en su categoría? Vea las principales marcas por ingresos, visitas y tasa de conversión. Pruébalo gratis

Desglose de canales y rendimiento

Analiza cómo generan tráfico las principales marcas en amazon.com. Descubre qué canales de marketing, como los de las búsquedas, las recomendaciones y las redes sociales, generan más visibilidad y ventas.

60%

40%

20%

Búsqueda in situ org

OSS pagado

Refferal

Social

Vea cómo las principales marcas impulsan el tráfico y las ventas en Amazon.

Ver el desglose completo de canales

LEGO

Nintendo

DJI

Amazon Essentials

Owala

Las categorías con más ventas en amazon.com

Consulta el rendimiento de las diferentes categorías de productos en amazon.com. Esta sección proporciona información sobre los segmentos de mayor crecimiento, los espacios más competitivos y a dónde se dirige la demanda de los consumidores.

Rendimiento

Jan 2026 vs Jan 2025

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Categoría	Unidad vendida	Variación	Ingresos	Variación	Vistas del producto	Variación
	50	9.51%	7.97%	8.02%	< 50	3.87%
	92	3.03%	6.22%	6.50%	75	18.73%
Clothing	89	8.55%	4.66%	0.52%	< 50	9.93%
Shoes	64	3.68%	6.61%	3.00%	< 50	5.27%
Jewelry	75	6.10%	8.41%	11.54%	92	13.37%
Accessories	86	5.65%	2.29%	0.98%	98	8.77%
Handbags & Wallets	Desbloquear la lista completa >	0.13%	19.74%	2.83%	80	7.68%
	< 50	5.51%	10.68%	8.88%	67	9.18%
Clothing	100	6.55%	0.45%	9.78%	77	9.67%
Accessories	88	0.16%	7.09%	2.95%	68	3.67%
Shoes	75	1.65%	2.32%	9.69%	93	0.77%
Jewelry	76	2.86%	0.41%	4.75%	< 50	9.66%
Uniforms, Work & Safety	Desbloquear la lista completa >	9.62%	8.21%	8.64%	< 50	3.45%
	92	0.75%	5.39%	6.78%	100	9.97%
Clothing	67	19.23%	1.16%	4.01%	< 50	11.14%
Watches	Desbloquear la lista completa >	8.71%	1.19%	9.63%	71	8.16%
	86	8.55%	4.69%	17.52%	98	18.38%
Clothing	58	13.94%	6.75%	15.27%	82	7.51%
Shoes	< 50	7.86%	13.00%	0.13%	93	8.92%
Accessories	< 50	7.03%	4.12%	1.18%	< 50	7.82%
Jewelry	55	9.98%	11.00%	8.45%	94	4.86%
Watches	Desbloquear la lista completa >	5.67%	8.12%	10.72%	72	14.20%
	87	3.05%	7.98%	7.96%	67	9.71%
Clothing	99	3.32%	0.82%	4.43%	60	9.74%
Shoes	99	8.02%	3.26%	3.47%	98	4.78%
Accessories	91	2.07%	9.76%	0.65%	100	1.32%
Jewelry	59	9.41%	7.95%	5.40%	82	12.34%
Watches	Desbloquear la lista completa >	4.38%	2.33%	8.49%	100	8.75%
	< 50	5.13%	9.33%	9.30%	99	5.80%
	98	5.56%	8.59%	7.98%	97	7.16%
Kitchen Utensils & Gadgets	95	4.66%	9.23%	1.45%	96	3.15%
Dining & Entertaining	54	14.66%	5.96%	10.89%	60	4.04%
Storage & Organization	59	9.74%	9.09%	9.96%	63	6.33%
Kitchen & Table Linens	98	13.61%	7.29%	3.65%	89	9.12%
Bakeware	Desbloquear la lista completa >	15.73%	13.00%	18.82%	54	5.33%
	89	4.47%	2.16%	3.26%	< 50	15.24%
Home Décor Accents	57	10.00%	13.80%	8.12%	95	6.58%
Candles & Holders	97	9.00%	9.61%	19.59%	< 50	0.18%
Photo Albums, Frames & Accessories	98	5.91%	10.57%	4.31%	93	15.12%
Window Treatments	95	9.63%	9.13%	6.06%	< 50	11.11%
Rugs, Pads & Protectors	Desbloquear la lista completa >	16.03%	6.65%	6.54%	100	6.73%
	89	5.02%	8.58%	15.19%	< 50	3.30%
Blankets & Throws	< 50	9.91%	15.93%	8.80%	97	4.69%
Sheets & Pillowcases	100	9.47%	9.69%	19.90%	52	0.55%
Decorative Pillows, Inserts & Covers	74	0.09%	2.49%	6.67%	95	8.87%
Kids' Bedding	< 50	4.08%	7.63%	8.85%	96	6.69%
Bed Pillows & Positioners	Desbloquear la lista completa >	9.10%	19.08%	9.80%	< 50	0.61%
	93	18.17%	1.07%	14.31%	82	8.84%
Seasonal Lighting	93	9.87%	14.88%	9.99%	97	2.40%
Stockings & Holders	100	18.24%	7.57%	14.39%	75	1.71%
Wreaths, Garlands & Swags	< 50	15.32%	3.51%	19.19%	< 50	6.38%
Trees	77	4.10%	4.99%	8.77%	100	14.57%
Tree Skirts	Desbloquear la lista completa >	9.90%	0.31%	9.97%	77	7.69%
	73	10.88%	9.87%	18.41%	96	1.61%
Clothing & Closet Storage	100	5.04%	0.78%	9.60%	96	10.42%
Home Storage Hooks	85	5.21%	2.37%	3.07%	< 50	9.95%
Laundry Storage & Organization	85	13.20%	10.00%	16.02%	< 50	3.21%
Baskets, Bins & Containers	74	9.32%	7.62%	7.16%	92	4.43%
Holiday Décor Storage	Desbloquear la lista completa >	1.52%	9.11%	1.18%	< 50	1.86%
	95	3.62%	8.04%	13.58%	75	4.69%
	99	5.40%	3.63%	9.34%	99	12.31%
Paper & Plastic	95	7.47%	0.67%	5.68%	94	8.14%
Laundry	87	15.21%	6.23%	11.42%	99	3.71%
Household Batteries	81	18.22%	8.77%	17.90%	< 50	0.88%
Household Cleaning	79	3.03%	9.74%	5.32%	< 50	9.95%
Cleaning Tools	Desbloquear la lista completa >	8.84%	7.07%	12.53%	89	2.54%
	56	9.83%	5.42%	0.50%	94	9.81%
Over-the-Counter Medication	75	14.60%	2.38%	8.49%	< 50	2.45%
Alternative Medicine	59	0.04%	9.86%	3.01%	96	5.63%
First Aid	98	3.45%	4.22%	8.55%	68	9.98%
Feminine Care	73	4.43%	8.83%	7.56%	< 50	7.72%
Incontinence & Ostomy	Desbloquear la lista completa >	9.29%	18.56%	5.09%	99	0.23%
	63	2.69%	14.23%	1.90%	95	14.32%
Vitamins	85	7.82%	9.87%	2.75%	89	7.03%
Herbal Supplements	100	2.21%	7.38%	11.91%	54	6.19%
Minerals	65	1.20%	6.84%	10.69%	98	7.33%
Blended Vitamin & Mineral Supplements	< 50	2.39%	1.20%	12.13%	95	19.84%
Digestive Supplements	Desbloquear la lista completa >	13.44%	19.03%	10.00%	100	6.07%
	98	13.95%	4.80%	7.46%	71	4.87%
Toothbrushes & Accessories	75	9.43%	3.90%	7.71%	97	6.02%
Toothpaste	51	7.81%	4.19%	1.11%	92	9.98%
Dental Floss & Picks	100	12.34%	6.27%	9.78%	62	3.47%
Mouthwash	69	13.83%	9.95%	3.84%	< 50	2.34%
Baby & Child Dental Care	Desbloquear la lista completa >	9.97%	1.71%	14.50%	98	8.85%
	98	11.90%	17.24%	3.55%	59	9.76%
Gift Wrapping Supplies	< 50	2.85%	1.31%	11.09%	64	1.82%
Stationery	Desbloquear la lista completa >	1.38%	5.93%	4.86%	50	6.01%
	68	8.43%	7.40%	6.96%	< 50	19.54%
	80	8.26%	3.50%	11.85%	100	3.56%
Cooking & Baking	< 50	9.68%	4.78%	8.88%	89	14.19%
Canned, Jarred & Packaged Foods	< 50	8.48%	9.99%	4.35%	52	3.61%
Herbs, Spices & Seasonings	80	8.37%	1.20%	9.99%	93	5.90%
Soups, Stocks & Broths	58	9.84%	0.14%	9.99%	55	7.15%
Sauces, Gravies & Marinades	Desbloquear la lista completa >	9.99%	8.48%	14.00%	62	13.16%
	100	4.22%	11.57%	3.33%	94	9.79%
Bottled Beverages, Water & Drink Mixes	79	3.12%	12.02%	9.56%	100	11.93%
Coffee	84	11.70%	4.30%	8.05%	< 50	5.73%
Tea	99	10.00%	10.21%	8.03%	88	2.22%
Beverage Syrups & Concentrates	67	3.69%	16.96%	18.70%	< 50	3.44%
Hot Chocolate & Malted Drinks	Desbloquear la lista completa >	6.64%	8.37%	2.69%	70	8.40%
	< 50	2.66%	18.58%	3.63%	96	4.81%
Snack Foods	99	9.01%	9.18%	5.50%	69	9.98%
Candy & Chocolate	68	4.45%	15.70%	6.12%	< 50	2.40%
Chocolate Candy	98	3.62%	8.32%	8.76%	93	8.29%
Breakfast & Cereal Bars	Desbloquear la lista completa >	6.65%	3.74%	9.57%	82	2.45%
	100	0.49%	5.10%	6.63%	100	9.99%
Fresh Vegetables	78	18.68%	0.67%	14.82%	100	8.70%
Fresh Fruits	89	4.04%	9.84%	1.52%	< 50	11.09%
Packaged Produce	89	8.41%	9.98%	4.16%	99	3.43%
Dried Fruits & Vegetables	96	5.92%	1.21%	2.60%	94	9.88%
Fresh Herbs	Desbloquear la lista completa >	8.60%	4.78%	17.69%	55	7.44%
	73	19.39%	13.99%	11.51%	< 50	9.58%
Cheese	52	9.92%	4.82%	5.23%	< 50	5.88%
Dairy & Plant-Based Yogurt	97	5.48%	10.64%	8.86%	95	9.19%
Milk & Cream	89	9.59%	1.93%	9.77%	71	9.86%
Eggs & Egg Substitutes	100	12.08%	17.42%	3.70%	94	9.79%
Butter, Margarine & Plant-Based Alternatives	Desbloquear la lista completa >	8.19%	9.61%	16.41%	51	8.62%
	< 50	1.16%	7.48%	5.88%	100	9.00%
	< 50	6.58%	9.79%	1.82%	62	11.51%
Face	89	12.17%	9.90%	15.97%	< 50	5.98%
Body	97	6.12%	10.79%	7.80%	64	2.63%
Lip Care	100	8.22%	4.05%	2.78%	57	16.68%
Eyes	98	7.12%	1.26%	9.88%	90	8.91%
Sunscreens & Tanning Products	Desbloquear la lista completa >	17.54%	1.55%	13.70%	< 50	9.01%
	82	7.00%	9.84%	10.60%	100	11.06%
Shampoo & Conditioner	96	1.54%	7.12%	9.50%	64	7.08%
Styling Tools & Appliances	< 50	9.12%	3.47%	9.81%	< 50	3.49%
Hair Accessories	< 50	11.41%	4.12%	18.19%	86	5.89%
Styling Products	90	8.43%	5.57%	9.43%	98	1.49%
Hair Coloring Products	Desbloquear la lista completa >	7.26%	8.54%	5.41%	77	17.27%
	< 50	19.78%	0.16%	15.91%	65	8.36%
Eyes	< 50	3.48%	10.40%	5.69%	< 50	9.91%
Face	< 50	9.41%	2.81%	19.70%	86	6.89%
Lips	70	15.81%	3.21%	19.68%	99	6.61%
Body	76	0.86%	7.36%	7.00%	100	19.46%
Makeup Remover	Desbloquear la lista completa >	7.65%	10.57%	4.22%	87	9.89%
	< 50	15.91%	6.54%	6.60%	74	6.62%
Nail Art & Polish	97	9.91%	7.65%	8.89%	87	0.28%
Tools & Accessories	97	12.72%	5.07%	16.54%	100	5.01%
Foot & Hand Care	54	19.74%	8.31%	9.45%	60	0.27%
Nail Care	Desbloquear la lista completa >	1.64%	7.80%	4.14%	< 50	10.00%
	98	10.70%	6.16%	14.46%	90	3.79%
Makeup Brushes & Tools	81	1.17%	8.36%	4.35%	100	17.83%
Bags & Cases	82	6.62%	2.05%	9.75%	< 50	9.98%
Refillable Containers	67	8.36%	1.17%	9.99%	< 50	5.94%
Skin Care Tools	77	7.23%	8.45%	8.64%	99	0.78%
Mirrors	Desbloquear la lista completa >	8.03%	7.86%	6.42%	73	19.28%
	50	9.51%	7.97%	8.02%	< 50	3.87%
	92	3.03%	6.22%	6.50%	75	18.73%
Clothing	89	8.55%	4.66%	0.52%	< 50	9.93%
Shoes	64	3.68%	6.61%	3.00%	< 50	5.27%
Jewelry	75	6.10%	8.41%	11.54%	92	13.37%
Seguimiento de las tendencias de las categorías mes a mes Vea qué categorías están creciendo en función de las ventas, los ingresos y las visitas. Comienza la prueba gratuita

Los mejores productos en amazon.com

Descubre los productos más vistos y los más vendidos en amazon.com. Consulta qué anuncios generan más visualizaciones de productos, ingresos y unidades vendidas.

Productos principales

Jan 2026 vs Jan 2025

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Producto	Categoría	Marca	Vistas del producto	Cambio	Ingresos	Cambio	Unidades vendidas	Cambio
Apple AirPods Pro 3 Wireless Earbuds Active Noise Cancellation Live Translation Heart Rate Sensing Hearing Aid Feature Bluetooth Headphones Spatial Audio High-Fidelity Sound USB-C Charging	...> Earbud Headphones	Apple	4.8M	=	6.70%	8.75%	60	8.06%
Apple AirPods 4 Wireless Earbuds Bluetooth Headphones with Active Noise Cancellation Adaptive Audio Transparency Mode Personalized Spatial Audio USB-C Charging Case Wireless Charging H2 Chip	...> Earbud Headphones	Apple	4.2M	10.36%	9.01%	7.78%	51	4.92%
Nintendo Switch 2 + Mario Kart World Bundle	...> Nintendo Switch 2	Nintendo	4.1M	=	5.30%	9.58%	97	1.65%
Owala FreeSip Insulated Stainless Steel Water Bottle with Straw BPA-Free Sports Water Bottle Great for Travel 24 Oz Denim	...> Thermoses	Owala	3.7M	=	3.14%	8.02%	< 50	9.37%
Apple AirTag. Keep Track of and find Your Keys Wallet Luggage Backpack and More. Simple one-tap Set up with iPhone or iPad	...> Item Finders	Apple	3.6M	6.77%	4.14%	6.16%	< 50	11.23%
Apple AirPods Pro 3 Wireless Earbuds Active Noise Cancellation Live Translation Heart Rate Sensing Hearing Aid Feature Bluetooth Headphones Spatial Audio High-Fidelity Sound USB-C Charging	...> Earbud Headphones	Apple	4.8M	=	6.70%	8.75%	60	8.06%
Apple AirPods 4 Wireless Earbuds Bluetooth Headphones with Active Noise Cancellation Adaptive Audio Transparency Mode Personalized Spatial Audio USB-C Charging Case Wireless Charging H2 Chip	...> Earbud Headphones	Apple	4.2M	10.36%	9.01%	7.78%	51	4.92%
Nintendo Switch 2 + Mario Kart World Bundle	...> Nintendo Switch 2	Nintendo	4.1M	=	5.30%	9.58%	97	1.65%
Owala FreeSip Insulated Stainless Steel Water Bottle with Straw BPA-Free Sports Water Bottle Great for Travel 24 Oz Denim	...> Thermoses	Owala	3.7M	=	3.14%	8.02%	< 50	9.37%
Apple AirTag. Keep Track of and find Your Keys Wallet Luggage Backpack and More. Simple one-tap Set up with iPhone or iPad	...> Item Finders	Apple	3.6M	6.77%	4.14%	6.16%	< 50	11.23%
Qué se vende y por qué Explore los productos de mayor rendimiento en Amazon en función de las visitas, las ventas y los ingresos del producto. Descubra de un vistazo las tendencias, los ganadores de cada categoría y los nuevos bestsellers. Comienza la prueba gratuita

Análisis de alto nivel de amazon.com

En 2026-01-01T00:00:00, amazon.com generó unos ingresos totales de $61.3B.

Las principales marcas incluyen a LEGO, Nintendo y DJI, que destacaron por sus ingresos y por la interacción de los consumidores.

El producto del mes con mejores resultados fue el Apple AirPods Pro 3 Wireless Earbuds Active Noise Cancellation Live Translation Heart Rate Sensing Hearing Aid Feature Bluetooth Headphones Spatial Audio High-Fidelity Sound USB-C Charging, que es el artículo más buscado en el mercado.