Product Description 7 Pre measured packets S.A. Wilson’s ZeroPrep Freeze-Dried Organic Coffee is designed for those who value both time and quality. Preparing a traditional pot of Gold Roast coffee can take up to 75 minutes, factoring in brewing, cooling, and clean-up. With Ready Brew, that entire process is reduced to just minutes, giving you back precious time without compromising on the key components that matter. Through a specialized freeze-drying process, this convenient option retains virtually the same caffeine and palmitic acid levels as the original Gold Roast, ensuring you get the same benefits in a fraction of the time. Whether at home or away, Ready Brew is lightweight, portable, and easy to take on vacation—no need to sacrifice efficiency while traveling. With daily use over the course of a week, you can reclaim an entire eight-hour workday’s worth of time. Instead of waiting on a pot of coffee, you can focus on what truly matters, making Ready Brew the smarter choice for those who refuse to let routine tasks slow them down. Simple Directions: Warm 4 cups of water to desired temperature, empty packet into water, Stir, your done. Isn't Freeze Dried coffee the same as Instant coffee? Freeze-Dried Coffee vs. Instant Coffee • Freeze-Dried Coffee (like S.A. Wilson’s ZeroPrep) is made using a low-temperature freeze-drying process as low as -40 degree that preserves the coffee’s natural properties. It retains more of the original caffeine and beneficial compounds like palmitic acid, keeping it as close as possible to freshly brewed coffee. • Instant Coffee is typically made using a high-heat spray-drying process, which can degrade the coffee’s natural oils and compounds, often leading to a different composition with lower levels of Caffeine and Palmitic acid. Why Does It Matter? • Nutrient Retention: Freeze-drying preserves more of the coffee’s caffeine and beneficial compounds, whereas spray-dried instant coffee can lose some of these elements.