Analyse de l'application The Standard pour le 27 janvier

OVERVIEW The Standard is Hong Kong's biggest circulation free English daily newspaper. It has evolved into a powerful, influential medium in Hong Kong with a diverse audience and a broad reach since becoming a free newspaper in September 2007. The paper is distributed Monday through Friday throughout Hong Kong. Editorial quality, integrity and fairness remain guiding principles, with a diverse range of news and features presented in a bold tabloid format. The Standard is also available across different media. From the paper format to the latest digital format included website (www.thestandard.com.hk), apps and social media platforms, delivers the most updates news to readers round the clock, all at no cost. Market Positioning * The Standard is the "First Free English Daily Newspaper in Hong Kong". * News sections present the latest Local, Business, China, World, Entertainment and Sports events, while the Arts & Lifestyle section cover a wide range of topics. Functions and Features for this App 1. Push notifications for breaking news stories 2. Connect the App to your social networks to share the news 3. Support for dynamic text. The app will respect the font size in your device settings so you can increase or decrease the story text size as suits your preference 4. Print Ad in newspaper also available in the App ADDRESS The Standard Sing Tao News Corporation Building, 7 Chun Cheong Street, Tseung Kwan O Industrial Estate, Tseung Kwan O, New Territories, Hong Kong Tel: (852) 2798 2323 Fax: (852) 2305 1765 For Advertising Enquiries, please call our Advertising Hotline (852) 3181 3311 or Fax your request to (852) 2758 3579.