Analyse de l'application ABC Club pour le 7 décembre

I. GENERTAL DESCRIPTION The mobile application for customer cards provides the opportunity for customers of the retail chain to use a digital customer card when making a purchase in the store. In this way, they can monitor their preferences and progress in the loyalty program, receive information about the chain’s current promotional activities, as well as additional information about the chain. The application can be customized according to the vision of the retail chain. The system includes a mobile application, under the operating system iOS. II. MOBILE APP FOR CUSTOMER CARDS 1. Description of the mobile app for customer cards 1.1. Main functionalities: ❖ Access to a digital customer card ❖ View available discount vouchers ❖ Viewing of current brochure ❖ Viewing of current offers ❖ Access to games and special offers, organised by the retail chain ❖ Information about location of the retail chain stores ❖ Information about the app