Analyse Alix Avien Paris de la part de marché pour novembre 2025

This mascara is made from 85% ingredients of natural origin. The balanced blend of Olive Derived Wax, Copernicia Cerifera Cera, Rice Derived Wax, Shorea Wax and Bayberry Fruit Wax helps to define and length lashes with superior long lasing, durable hold while delivering emollient, thickening and moisturizing effects. Packed with good-for-thelashes actives for hydrating and conditioning properties. The long-wear formula is powered by precious diamond powder and black fibers with “flower” shape that improve volume for an amazing gaze. A woman-shaped brush made out of fiber consisting of 100% renewable raw material from the castor oil plant. Due to the special brush shape the lashes are pushed upwards during the application and become ultra-curled and lengthened while they get covered with the bulk. The semi-closed surface of the brush makes the lashes easier to fall into the gaps, where the bulk is deposited inside, and thus more bulk can be transported onto the lashes resulting intensive volume and ultra-definition. The stronger fiber structure also ensures very good separation. The impeccable cohesion of formula and the structure of the mascara wand leaves no eyelash untouched by product coating even the tiniest, peskiest hair while ensuring a dosed delivery of the bulk with every single stroke for eye-opening definition. Suitable for all types and conditions of eyelashes. Paraben and Gluten free. Ophthalmologically tested.