Analyse Laura Mercier de la part de marché pour décembre 2025

Perfect skin with undetectable, color-true pigments that blur the appearance of pores, fine lines, and wrinkles. Primer-infused powder foundation provides sheer to medium coverage with a natural finish. Fade-, transfer-, sweat-, humidity- and water-proof. Key Benefits Primer Infused for 16HR Fade Proof Wear Balancing 16HR Shine Control and Hydration Improves Skin Texture Immediately and Overtime Key Claims 16HR Fade-Proof Wear: Primer infused formula helps with fade-proof lay down and smooth application** 16HR Hydration & Shine Control: Balancing formula hydrates skin while simultaneously controlling shine** 16HR Skin Smoothing: Blurs the appearance of pores, fine lights and wrinkles, with 94% of users agreeing this powder creates a soft-focus effect on skin after continues use for 1 week* 16HR Non-Creasing: Flawless longwear without creasing, settling or streaking** Overtime Skin Smoothing: Improves skin texture after just four weeks of wear** Weightless Wear: 94% of users agree this powder is weightless and feels comfortable on skin after one day of use* Silky Soft, Velvety Texture: 89% of users agree this powder feels silky soft and velvety* Transfer-Proof: Longwearing pressed powder that won't transfer** Sweat-, Humidity- and Waterproof: High performance wear that withstands sweat, humidity and water** No Photo Flashback: Photo-friendly formula leaves no flashback** Fragrance-free, oil-free, paraben-free, sulfate-free, talc-free. Does not clog pores. Non-acnegenic. Non-comedogenic. Dermatologist-tested. Ophthalmologist-tested. _________ *Based on a consumer study of 35 participants. ** Based on a clinical study on 35 participants