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Top marques Amazon

Produits les plus vendus & Marques sur Amazon

See the full list of Market Leaders In Every Amazon Category for 1 décembre, and read the full analysis below

Dernière mise à jour : décembre 1, 2025

Top des marques sur amazon.com

Découvrez quelles marques sont en tête sur amazon.com. Cette section présente la part des revenus, les vues de produits et les taux de conversion, pour vous aider à mieux comprendre la compétitivité des marques dans toutes les catégories.

Top des marques

Dec 2025 vs. Dec 2024

Exporter vers Excel

Marque	Part des recettes	Variation	Vues de produit	Variation	CVR	Variation	ASP	Variation
Apple	3.42%	0.60pp	208.7M	2.37%	3.39%	41.86%	$274.19	5.09%
Nintendo	0.21%	0.09pp	165.3M	0.69%	3.29%	33.79%	$209.86	1.20%
DJI	0.19%	0.08pp	124M	0.93%	1.74%	15.98%	$92.55	4.68%
medicube	0.09%	0.07pp	208.2M	2.22%	0.04%	29.24%	$183.99	2.26%
LEGO	0.60%	0.07pp	140.1M	0.65%	1.82%	16.34%	$92.48	1.74%
Apple	3.42%	0.60pp	208.7M	2.37%	3.39%	41.86%	$274.19	5.09%
Nintendo	0.21%	0.09pp	165.3M	0.69%	3.29%	33.79%	$209.86	1.20%
DJI	0.19%	0.08pp	124M	0.93%	1.74%	15.98%	$92.55	4.68%
medicube	0.09%	0.07pp	208.2M	2.22%	0.04%	29.24%	$183.99	2.26%
LEGO	0.60%	0.07pp	140.1M	0.65%	1.82%	16.34%	$92.48	1.74%
Qui est en tête dans votre catégorie ? Découvrez les marques les plus importantes en fonction de leur chiffre d'affaires, du nombre de vues et du taux de conversion. Faire un essai gratuit

Répartition et performances des canaux

Comprenez comment les meilleures marques génèrent du trafic sur amazon.com. Découvrez quels canaux marketing, comme la recherche, les referrals et les réseaux sociaux, génèrent le plus de visibilité et de ventes.

60%

40%

20%

Recherche sur site org

OSS payé

Refferal

Réseaux sociaux

Découvrez comment les grandes marques génèrent du trafic et des ventes sur Amazon.

Voir la répartition complète des canaux

Apple

Nintendo

DJI

medicube

LEGO

Catégories les plus performantes sur amazon.com

Découvrez les performances des différentes catégories de produits sur amazon.com. Cette section fournit des insights sur les segments à la croissance la plus rapide, les espaces les plus concurrentiels et les endroits où la demande des consommateurs évolue.

Performance

Dec 2025 vs. Dec 2024

Exporter vers Excel

Catégorie	Unité vendue	Variation	Chiffre d'affaires	Variation	Vues de produit	Variation
	95	3.62%	8.04%	13.58%	75	4.69%
	99	5.40%	3.63%	9.34%	99	12.31%
Paper & Plastic	95	7.47%	0.67%	5.68%	94	8.14%
Household Cleaning	79	3.03%	9.74%	5.32%	< 50	9.95%
Laundry	87	15.21%	6.23%	11.42%	99	3.71%
Household Batteries	81	18.22%	8.77%	17.90%	< 50	0.88%
Cleaning Tools	Déverrouiller la liste complète >	8.84%	7.07%	12.53%	89	2.54%
	56	9.83%	5.42%	0.50%	94	9.81%
Over-the-Counter Medication	75	14.60%	2.38%	8.49%	< 50	2.45%
First Aid	98	3.45%	4.22%	8.55%	68	9.98%
Alternative Medicine	59	0.04%	9.86%	3.01%	96	5.63%
Feminine Care	73	4.43%	8.83%	7.56%	< 50	7.72%
Foot Health	Déverrouiller la liste complète >	14.26%	7.55%	4.21%	< 50	8.95%
	63	2.69%	14.23%	1.90%	95	14.32%
Vitamins	85	7.82%	9.87%	2.75%	89	7.03%
Herbal Supplements	100	2.21%	7.38%	11.91%	54	6.19%
Minerals	65	1.20%	6.84%	10.69%	98	7.33%
Blended Vitamin & Mineral Supplements	< 50	2.39%	1.20%	12.13%	95	19.84%
Digestive Supplements	Déverrouiller la liste complète >	13.44%	19.03%	10.00%	100	6.07%
	98	13.95%	4.80%	7.46%	71	4.87%
Toothpaste	51	7.81%	4.19%	1.11%	92	9.98%
Toothbrushes & Accessories	75	9.43%	3.90%	7.71%	97	6.02%
Dental Floss & Picks	100	12.34%	6.27%	9.78%	62	3.47%
Mouthwash	69	13.83%	9.95%	3.84%	< 50	2.34%
Baby & Child Dental Care	Déverrouiller la liste complète >	9.97%	1.71%	14.50%	98	8.85%
	54	6.30%	3.17%	2.26%	100	10.00%
Sports Nutrition	71	1.17%	2.87%	1.54%	75	15.40%
Nutrition Bars & Drinks	97	7.35%	7.80%	4.05%	94	9.86%
Weight Loss	98	1.72%	0.64%	5.51%	< 50	9.42%
Endurance & Energy	Déverrouiller la liste complète >	2.93%	3.62%	6.37%	58	18.88%
	< 50	5.13%	9.33%	9.30%	99	5.80%
	98	5.56%	8.59%	7.98%	97	7.16%
Kitchen Utensils & Gadgets	95	4.66%	9.23%	1.45%	96	3.15%
Storage & Organization	59	9.74%	9.09%	9.96%	63	6.33%
Dining & Entertaining	54	14.66%	5.96%	10.89%	60	4.04%
Kitchen & Table Linens	98	13.61%	7.29%	3.65%	89	9.12%
Bakeware	Déverrouiller la liste complète >	15.73%	13.00%	18.82%	54	5.33%
	89	4.47%	2.16%	3.26%	< 50	15.24%
Home Décor Accents	57	10.00%	13.80%	8.12%	95	6.58%
Window Treatments	95	9.63%	9.13%	6.06%	< 50	11.11%
Candles & Holders	97	9.00%	9.61%	19.59%	< 50	0.18%
Photo Albums, Frames & Accessories	98	5.91%	10.57%	4.31%	93	15.12%
Artificial Plants & Flowers	Déverrouiller la liste complète >	4.79%	9.49%	3.17%	50	13.48%
	89	5.02%	8.58%	15.19%	< 50	3.30%
Blankets & Throws	< 50	9.91%	15.93%	8.80%	97	4.69%
Sheets & Pillowcases	100	9.47%	9.69%	19.90%	52	0.55%
Decorative Pillows, Inserts & Covers	74	0.09%	2.49%	6.67%	95	8.87%
Bed Pillows & Positioners	90	9.10%	19.08%	9.80%	< 50	0.61%
Kids' Bedding	Déverrouiller la liste complète >	4.08%	7.63%	8.85%	96	6.69%
	93	18.17%	1.07%	14.31%	82	8.84%
Seasonal Lighting	93	9.87%	14.88%	9.99%	97	2.40%
Advent Calendars	56	5.52%	1.43%	8.88%	79	9.10%
Wreaths, Garlands & Swags	< 50	15.32%	3.51%	19.19%	< 50	6.38%
Trees	77	4.10%	4.99%	8.77%	100	14.57%
Stockings & Holders	Déverrouiller la liste complète >	18.24%	7.57%	14.39%	75	1.71%
	73	10.88%	9.87%	18.41%	96	1.61%
Clothing & Closet Storage	100	5.04%	0.78%	9.60%	96	10.42%
Home Storage Hooks	85	5.21%	2.37%	3.07%	< 50	9.95%
Laundry Storage & Organization	85	13.20%	10.00%	16.02%	< 50	3.21%
Baskets, Bins & Containers	74	9.32%	7.62%	7.16%	92	4.43%
Trash, Recycling & Compost	Déverrouiller la liste complète >	11.80%	17.34%	9.97%	73	6.86%
	50	9.51%	7.97%	8.02%	< 50	3.87%
	92	3.03%	6.22%	6.50%	75	18.73%
Clothing	89	8.55%	4.66%	0.52%	< 50	9.93%
Shoes	64	3.68%	6.61%	3.00%	< 50	5.27%
Jewelry	75	6.10%	8.41%	11.54%	92	13.37%
Accessories	86	5.65%	2.29%	0.98%	98	8.77%
Handbags & Wallets	Déverrouiller la liste complète >	0.13%	19.74%	2.83%	80	7.68%
	< 50	5.51%	10.68%	8.88%	67	9.18%
Clothing	100	6.55%	0.45%	9.78%	77	9.67%
Accessories	88	0.16%	7.09%	2.95%	68	3.67%
Shoes	75	1.65%	2.32%	9.69%	93	0.77%
Uniforms, Work & Safety	< 50	9.62%	8.21%	8.64%	< 50	3.45%
Jewelry	Déverrouiller la liste complète >	2.86%	0.41%	4.75%	< 50	9.66%
	92	0.75%	5.39%	6.78%	100	9.97%
Clothing	67	19.23%	1.16%	4.01%	< 50	11.14%
Watches	Déverrouiller la liste complète >	8.71%	1.19%	9.63%	71	8.16%
	68	7.21%	2.42%	13.87%	73	14.72%
Women	92	9.20%	7.21%	6.25%	57	7.29%
Men	79	1.56%	15.61%	0.92%	< 50	15.70%
Kids & Baby	94	4.55%	15.53%	6.27%	60	2.26%
Props	80	9.59%	4.01%	11.05%	< 50	4.06%
Makeup, Facial Hair & Adhesives	Déverrouiller la liste complète >	13.48%	4.39%	7.65%	< 50	4.46%
	86	8.55%	4.69%	17.52%	98	18.38%
Clothing	58	13.94%	6.75%	15.27%	82	7.51%
Shoes	< 50	7.86%	13.00%	0.13%	93	8.92%
Accessories	< 50	7.03%	4.12%	1.18%	< 50	7.82%
Jewelry	55	9.98%	11.00%	8.45%	94	4.86%
School Uniforms	Déverrouiller la liste complète >	15.27%	9.82%	7.78%	84	1.27%
	68	8.43%	7.40%	6.96%	< 50	19.54%
	80	8.26%	3.50%	11.85%	100	3.56%
Cooking & Baking	< 50	9.68%	4.78%	8.88%	89	14.19%
Canned, Jarred & Packaged Foods	< 50	8.48%	9.99%	4.35%	52	3.61%
Herbs, Spices & Seasonings	80	8.37%	1.20%	9.99%	93	5.90%
Soups, Stocks & Broths	58	9.84%	0.14%	9.99%	55	7.15%
Sauces, Gravies & Marinades	Déverrouiller la liste complète >	9.99%	8.48%	14.00%	62	13.16%
	100	4.22%	11.57%	3.33%	94	9.79%
Bottled Beverages, Water & Drink Mixes	79	3.12%	12.02%	9.56%	100	11.93%
Coffee	84	11.70%	4.30%	8.05%	< 50	5.73%
Tea	99	10.00%	10.21%	8.03%	88	2.22%
Beverage Syrups & Concentrates	Déverrouiller la liste complète >	3.69%	16.96%	18.70%	< 50	3.44%
	< 50	2.66%	18.58%	3.63%	96	4.81%
Snack Foods	99	9.01%	9.18%	5.50%	69	9.98%
Candy & Chocolate	68	4.45%	15.70%	6.12%	< 50	2.40%
Chocolate Candy	98	3.62%	8.32%	8.76%	93	8.29%
Breakfast & Cereal Bars	Déverrouiller la liste complète >	6.65%	3.74%	9.57%	82	2.45%
	100	0.49%	5.10%	6.63%	100	9.99%
Fresh Vegetables	78	18.68%	0.67%	14.82%	100	8.70%
Fresh Fruits	89	4.04%	9.84%	1.52%	< 50	11.09%
Packaged Produce	89	8.41%	9.98%	4.16%	99	3.43%
Dried Fruits & Vegetables	96	5.92%	1.21%	2.60%	94	9.88%
Fresh Herbs	Déverrouiller la liste complète >	8.60%	4.78%	17.69%	55	7.44%
	73	19.39%	13.99%	11.51%	< 50	9.58%
Cheese	52	9.92%	4.82%	5.23%	< 50	5.88%
Dairy & Plant-Based Yogurt	97	5.48%	10.64%	8.86%	95	9.19%
Milk & Cream	89	9.59%	1.93%	9.77%	71	9.86%
Eggs & Egg Substitutes	100	12.08%	17.42%	3.70%	94	9.79%
Butter, Margarine & Plant-Based Alternatives	Déverrouiller la liste complète >	8.19%	9.61%	16.41%	51	8.62%
	< 50	1.16%	7.48%	5.88%	100	9.00%
	< 50	6.58%	9.79%	1.82%	62	11.51%
Face	89	12.17%	9.90%	15.97%	< 50	5.98%
Body	97	6.12%	10.79%	7.80%	64	2.63%
Lip Care	100	8.22%	4.05%	2.78%	57	16.68%
Eyes	98	7.12%	1.26%	9.88%	90	8.91%
Sunscreens & Tanning Products	Déverrouiller la liste complète >	17.54%	1.55%	13.70%	< 50	9.01%
	82	7.00%	9.84%	10.60%	100	11.06%
Shampoo & Conditioner	96	1.54%	7.12%	9.50%	64	7.08%
Styling Products	90	8.43%	5.57%	9.43%	98	1.49%
Hair Accessories	< 50	11.41%	4.12%	18.19%	86	5.89%
Styling Tools & Appliances	< 50	9.12%	3.47%	9.81%	< 50	3.49%
Hair Extensions, Wigs & Accessories	Déverrouiller la liste complète >	7.20%	7.80%	10.81%	98	1.31%
	< 50	19.78%	0.16%	15.91%	65	8.36%
Eyes	< 50	3.48%	10.40%	5.69%	< 50	9.91%
Face	< 50	9.41%	2.81%	19.70%	86	6.89%
Lips	70	15.81%	3.21%	19.68%	99	6.61%
Body	76	0.86%	7.36%	7.00%	100	19.46%
Makeup Remover	Déverrouiller la liste complète >	7.65%	10.57%	4.22%	87	9.89%
	< 50	15.91%	6.54%	6.60%	74	6.62%
Nail Art & Polish	97	9.91%	7.65%	8.89%	87	0.28%
Tools & Accessories	97	12.72%	5.07%	16.54%	100	5.01%
Foot & Hand Care	54	19.74%	8.31%	9.45%	60	0.27%
Nail Care	Déverrouiller la liste complète >	1.64%	7.80%	4.14%	< 50	10.00%
	98	10.70%	6.16%	14.46%	90	3.79%
Makeup Brushes & Tools	81	1.17%	8.36%	4.35%	100	17.83%
Bags & Cases	82	6.62%	2.05%	9.75%	< 50	9.98%
Refillable Containers	67	8.36%	1.17%	9.99%	< 50	5.94%
Skin Care Tools	77	7.23%	8.45%	8.64%	99	0.78%
Cotton Balls & Swabs	Déverrouiller la liste complète >	7.47%	1.14%	9.96%	55	9.28%
	95	3.62%	8.04%	13.58%	75	4.69%
	99	5.40%	3.63%	9.34%	99	12.31%
Paper & Plastic	95	7.47%	0.67%	5.68%	94	8.14%
Household Cleaning	79	3.03%	9.74%	5.32%	< 50	9.95%
Laundry	87	15.21%	6.23%	11.42%	99	3.71%
Suivez les tendances des catégories d'un mois à l'autre Découvrez les catégories qui se développent en fonction des ventes, du chiffre d'affaires et du nombre de vues. Démarrez un essai gratuit

Produits phares sur amazon.com

Découvrez les produits les plus consultés et les plus vendus sur amazon.com. Découvrez quelles annonces génèrent des vues de produits, des revenus et des unités vendues.

Top des produits

Dec 2025 vs. Dec 2024

Exporter vers Excel

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Produit	Catégorie	Marque	Vues de produit	Variation	Chiffre d'affaires	Variation	Unités vendues	Variation
Apple AirPods 4 Wireless Earbuds Bluetooth Headphones Personalized Spatial Audio Sweat and Water Resistant USB-C Charging Case H2 Chip Up to 30 Hours of Battery Life Effortless Setup for iPhone	...> Earbud Headphones	Apple	10.6M	258.26%	8.28%	9.51%	< 50	1.76%
Apple 2025 MacBook Air 13-inch Laptop with M4 chip: Built for Apple Intelligence 13.6-inch Liquid Retina Display 16GB Unified Memory 256GB SSD Storage 12MP Center Stage Camera Touch ID; Midnight	...> Traditional Laptops	Apple	6.9M	=	4.65%	5.75%	87	17.53%
Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front/12MP Back Camera Touch ID All-Day Battery Life — Blue	...> Tablets	Apple	6.3M	=	11.84%	1.23%	< 50	9.63%
Apple AirPods 4 Wireless Earbuds Bluetooth Headphones with Active Noise Cancellation Adaptive Audio Transparency Mode Personalized Spatial Audio USB-C Charging Case Wireless Charging H2 Chip	...> Earbud Headphones	Apple	6.2M	129.55%	9.01%	7.78%	51	4.92%
Apple AirPods Pro 3 Wireless Earbuds Active Noise Cancellation Live Translation Heart Rate Sensing Hearing Aid Feature Bluetooth Headphones Spatial Audio High-Fidelity Sound USB-C Charging	...> Earbud Headphones	Apple	6.2M	=	6.70%	8.75%	60	8.06%
Apple AirPods 4 Wireless Earbuds Bluetooth Headphones Personalized Spatial Audio Sweat and Water Resistant USB-C Charging Case H2 Chip Up to 30 Hours of Battery Life Effortless Setup for iPhone	...> Earbud Headphones	Apple	10.6M	258.26%	8.28%	9.51%	< 50	1.76%
Apple 2025 MacBook Air 13-inch Laptop with M4 chip: Built for Apple Intelligence 13.6-inch Liquid Retina Display 16GB Unified Memory 256GB SSD Storage 12MP Center Stage Camera Touch ID; Midnight	...> Traditional Laptops	Apple	6.9M	=	4.65%	5.75%	87	17.53%
Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front/12MP Back Camera Touch ID All-Day Battery Life — Blue	...> Tablets	Apple	6.3M	=	11.84%	1.23%	< 50	9.63%
Apple AirPods 4 Wireless Earbuds Bluetooth Headphones with Active Noise Cancellation Adaptive Audio Transparency Mode Personalized Spatial Audio USB-C Charging Case Wireless Charging H2 Chip	...> Earbud Headphones	Apple	6.2M	129.55%	9.01%	7.78%	51	4.92%
Apple AirPods Pro 3 Wireless Earbuds Active Noise Cancellation Live Translation Heart Rate Sensing Hearing Aid Feature Bluetooth Headphones Spatial Audio High-Fidelity Sound USB-C Charging	...> Earbud Headphones	Apple	6.2M	=	6.70%	8.75%	60	8.06%
Quels produits se vendent le mieux, et pourquoi ? Découvrez les produits les plus performants sur Amazon en fonction du nombre de vues, des ventes et du chiffre d'affaires. Repérez les tendances, les lauréats des catégories et les nouveaux best-sellers en un coup d'œil. Démarrez un essai gratuit

Analyse de haut niveau pour amazon.com

En 2025-12-01T00:00:00, amazon.com a généré $56.8B de chiffre d'affaires total.

Les meilleures marques comprennent : Apple Nintendo, et , DJI qui se sont toutes distinguées n matière de chiffre d'affaires et d'engagement des consommateurs.

Le produit le plus performant du mois a été le suivant : Apple AirPods 4 Wireless Earbuds Bluetooth Headphones Personalized Spatial Audio Sweat and Water Resistant USB-C Charging Case H2 Chip Up to 30 Hours of Battery Life Effortless Setup for iPhone. Il s'agit de l'article le plus recherché sur la plateforme.