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Top marques Amazon

Produits les plus vendus & Marques sur Amazon

See the full list of Market Leaders In Every Amazon Category for 1 janvier, and read the full analysis below

Dernière mise à jour : janvier 1, 2026

Top des marques sur amazon.com

Découvrez quelles marques sont en tête sur amazon.com. Cette section présente la part des revenus, les vues de produits et les taux de conversion, pour vous aider à mieux comprendre la compétitivité des marques dans toutes les catégories.

Top des marques

Jan 2026 vs. Jan 2025

Exporter vers Excel

Marque	Part des recettes	Variation	Vues de produit	Variation	CVR	Variation	ASP	Variation
LEGO	0.85%	0.25pp	103.4M	11.04%	9.11%	39.65%	$55.17	3.56%
Nintendo	0.24%	0.09pp	42.5M	10.06%	7.08%	20.20%	$49.88	3.38%
DJI	0.17%	0.08pp	66.8M	7.89%	6.66%	4.27%	$54.76	1.17%
Amazon Essentials	0.19%	0.06pp	80.6M	2.03%	6.38%	33.32%	$8.98	2.88%
Owala	0.10%	0.05pp	102.8M	0.07%	4.79%	35.75%	$47.84	3.48%
LEGO	0.85%	0.25pp	103.4M	11.04%	9.11%	39.65%	$55.17	3.56%
Nintendo	0.24%	0.09pp	42.5M	10.06%	7.08%	20.20%	$49.88	3.38%
DJI	0.17%	0.08pp	66.8M	7.89%	6.66%	4.27%	$54.76	1.17%
Amazon Essentials	0.19%	0.06pp	80.6M	2.03%	6.38%	33.32%	$8.98	2.88%
Owala	0.10%	0.05pp	102.8M	0.07%	4.79%	35.75%	$47.84	3.48%
Qui est en tête dans votre catégorie ? Découvrez les marques les plus importantes en fonction de leur chiffre d'affaires, du nombre de vues et du taux de conversion. Faire un essai gratuit

Répartition et performances des canaux

Comprenez comment les meilleures marques génèrent du trafic sur amazon.com. Découvrez quels canaux marketing, comme la recherche, les referrals et les réseaux sociaux, génèrent le plus de visibilité et de ventes.

60%

40%

20%

Recherche sur site org

OSS payé

Refferal

Réseaux sociaux

Découvrez comment les grandes marques génèrent du trafic et des ventes sur Amazon.

Voir la répartition complète des canaux

LEGO

Nintendo

DJI

Amazon Essentials

Owala

Catégories les plus performantes sur amazon.com

Découvrez les performances des différentes catégories de produits sur amazon.com. Cette section fournit des insights sur les segments à la croissance la plus rapide, les espaces les plus concurrentiels et les endroits où la demande des consommateurs évolue.

Performance

Jan 2026 vs. Jan 2025

Exporter vers Excel

Catégorie	Unité vendue	Variation	Chiffre d'affaires	Variation	Vues de produit	Variation
	50	9.51%	7.97%	8.02%	< 50	3.87%
	92	3.03%	6.22%	6.50%	75	18.73%
Clothing	89	8.55%	4.66%	0.52%	< 50	9.93%
Shoes	64	3.68%	6.61%	3.00%	< 50	5.27%
Jewelry	75	6.10%	8.41%	11.54%	92	13.37%
Accessories	86	5.65%	2.29%	0.98%	98	8.77%
Handbags & Wallets	Déverrouiller la liste complète >	0.13%	19.74%	2.83%	80	7.68%
	< 50	5.51%	10.68%	8.88%	67	9.18%
Clothing	100	6.55%	0.45%	9.78%	77	9.67%
Accessories	88	0.16%	7.09%	2.95%	68	3.67%
Shoes	75	1.65%	2.32%	9.69%	93	0.77%
Jewelry	76	2.86%	0.41%	4.75%	< 50	9.66%
Uniforms, Work & Safety	Déverrouiller la liste complète >	9.62%	8.21%	8.64%	< 50	3.45%
	92	0.75%	5.39%	6.78%	100	9.97%
Clothing	67	19.23%	1.16%	4.01%	< 50	11.14%
Watches	Déverrouiller la liste complète >	8.71%	1.19%	9.63%	71	8.16%
	86	8.55%	4.69%	17.52%	98	18.38%
Clothing	58	13.94%	6.75%	15.27%	82	7.51%
Shoes	< 50	7.86%	13.00%	0.13%	93	8.92%
Accessories	< 50	7.03%	4.12%	1.18%	< 50	7.82%
Jewelry	55	9.98%	11.00%	8.45%	94	4.86%
Watches	Déverrouiller la liste complète >	5.67%	8.12%	10.72%	72	14.20%
	87	3.05%	7.98%	7.96%	67	9.71%
Clothing	99	3.32%	0.82%	4.43%	60	9.74%
Shoes	99	8.02%	3.26%	3.47%	98	4.78%
Accessories	91	2.07%	9.76%	0.65%	100	1.32%
Jewelry	59	9.41%	7.95%	5.40%	82	12.34%
Watches	Déverrouiller la liste complète >	4.38%	2.33%	8.49%	100	8.75%
	< 50	5.13%	9.33%	9.30%	99	5.80%
	98	5.56%	8.59%	7.98%	97	7.16%
Kitchen Utensils & Gadgets	95	4.66%	9.23%	1.45%	96	3.15%
Dining & Entertaining	54	14.66%	5.96%	10.89%	60	4.04%
Storage & Organization	59	9.74%	9.09%	9.96%	63	6.33%
Kitchen & Table Linens	98	13.61%	7.29%	3.65%	89	9.12%
Bakeware	Déverrouiller la liste complète >	15.73%	13.00%	18.82%	54	5.33%
	89	4.47%	2.16%	3.26%	< 50	15.24%
Home Décor Accents	57	10.00%	13.80%	8.12%	95	6.58%
Candles & Holders	97	9.00%	9.61%	19.59%	< 50	0.18%
Photo Albums, Frames & Accessories	98	5.91%	10.57%	4.31%	93	15.12%
Window Treatments	95	9.63%	9.13%	6.06%	< 50	11.11%
Rugs, Pads & Protectors	Déverrouiller la liste complète >	16.03%	6.65%	6.54%	100	6.73%
	89	5.02%	8.58%	15.19%	< 50	3.30%
Blankets & Throws	< 50	9.91%	15.93%	8.80%	97	4.69%
Sheets & Pillowcases	100	9.47%	9.69%	19.90%	52	0.55%
Decorative Pillows, Inserts & Covers	74	0.09%	2.49%	6.67%	95	8.87%
Kids' Bedding	< 50	4.08%	7.63%	8.85%	96	6.69%
Bed Pillows & Positioners	Déverrouiller la liste complète >	9.10%	19.08%	9.80%	< 50	0.61%
	93	18.17%	1.07%	14.31%	82	8.84%
Seasonal Lighting	93	9.87%	14.88%	9.99%	97	2.40%
Stockings & Holders	100	18.24%	7.57%	14.39%	75	1.71%
Wreaths, Garlands & Swags	< 50	15.32%	3.51%	19.19%	< 50	6.38%
Trees	77	4.10%	4.99%	8.77%	100	14.57%
Tree Skirts	Déverrouiller la liste complète >	9.90%	0.31%	9.97%	77	7.69%
	73	10.88%	9.87%	18.41%	96	1.61%
Clothing & Closet Storage	100	5.04%	0.78%	9.60%	96	10.42%
Home Storage Hooks	85	5.21%	2.37%	3.07%	< 50	9.95%
Laundry Storage & Organization	85	13.20%	10.00%	16.02%	< 50	3.21%
Baskets, Bins & Containers	74	9.32%	7.62%	7.16%	92	4.43%
Holiday Décor Storage	Déverrouiller la liste complète >	1.52%	9.11%	1.18%	< 50	1.86%
	95	3.62%	8.04%	13.58%	75	4.69%
	99	5.40%	3.63%	9.34%	99	12.31%
Paper & Plastic	95	7.47%	0.67%	5.68%	94	8.14%
Laundry	87	15.21%	6.23%	11.42%	99	3.71%
Household Batteries	81	18.22%	8.77%	17.90%	< 50	0.88%
Household Cleaning	79	3.03%	9.74%	5.32%	< 50	9.95%
Cleaning Tools	Déverrouiller la liste complète >	8.84%	7.07%	12.53%	89	2.54%
	56	9.83%	5.42%	0.50%	94	9.81%
Over-the-Counter Medication	75	14.60%	2.38%	8.49%	< 50	2.45%
Alternative Medicine	59	0.04%	9.86%	3.01%	96	5.63%
First Aid	98	3.45%	4.22%	8.55%	68	9.98%
Feminine Care	73	4.43%	8.83%	7.56%	< 50	7.72%
Incontinence & Ostomy	Déverrouiller la liste complète >	9.29%	18.56%	5.09%	99	0.23%
	63	2.69%	14.23%	1.90%	95	14.32%
Vitamins	85	7.82%	9.87%	2.75%	89	7.03%
Herbal Supplements	100	2.21%	7.38%	11.91%	54	6.19%
Minerals	65	1.20%	6.84%	10.69%	98	7.33%
Blended Vitamin & Mineral Supplements	< 50	2.39%	1.20%	12.13%	95	19.84%
Digestive Supplements	Déverrouiller la liste complète >	13.44%	19.03%	10.00%	100	6.07%
	98	13.95%	4.80%	7.46%	71	4.87%
Toothbrushes & Accessories	75	9.43%	3.90%	7.71%	97	6.02%
Toothpaste	51	7.81%	4.19%	1.11%	92	9.98%
Dental Floss & Picks	100	12.34%	6.27%	9.78%	62	3.47%
Mouthwash	69	13.83%	9.95%	3.84%	< 50	2.34%
Baby & Child Dental Care	Déverrouiller la liste complète >	9.97%	1.71%	14.50%	98	8.85%
	98	11.90%	17.24%	3.55%	59	9.76%
Gift Wrapping Supplies	< 50	2.85%	1.31%	11.09%	64	1.82%
Stationery	Déverrouiller la liste complète >	1.38%	5.93%	4.86%	50	6.01%
	68	8.43%	7.40%	6.96%	< 50	19.54%
	80	8.26%	3.50%	11.85%	100	3.56%
Cooking & Baking	< 50	9.68%	4.78%	8.88%	89	14.19%
Canned, Jarred & Packaged Foods	< 50	8.48%	9.99%	4.35%	52	3.61%
Herbs, Spices & Seasonings	80	8.37%	1.20%	9.99%	93	5.90%
Soups, Stocks & Broths	58	9.84%	0.14%	9.99%	55	7.15%
Sauces, Gravies & Marinades	Déverrouiller la liste complète >	9.99%	8.48%	14.00%	62	13.16%
	100	4.22%	11.57%	3.33%	94	9.79%
Bottled Beverages, Water & Drink Mixes	79	3.12%	12.02%	9.56%	100	11.93%
Coffee	84	11.70%	4.30%	8.05%	< 50	5.73%
Tea	99	10.00%	10.21%	8.03%	88	2.22%
Beverage Syrups & Concentrates	67	3.69%	16.96%	18.70%	< 50	3.44%
Hot Chocolate & Malted Drinks	Déverrouiller la liste complète >	6.64%	8.37%	2.69%	70	8.40%
	< 50	2.66%	18.58%	3.63%	96	4.81%
Snack Foods	99	9.01%	9.18%	5.50%	69	9.98%
Candy & Chocolate	68	4.45%	15.70%	6.12%	< 50	2.40%
Chocolate Candy	98	3.62%	8.32%	8.76%	93	8.29%
Breakfast & Cereal Bars	Déverrouiller la liste complète >	6.65%	3.74%	9.57%	82	2.45%
	100	0.49%	5.10%	6.63%	100	9.99%
Fresh Vegetables	78	18.68%	0.67%	14.82%	100	8.70%
Fresh Fruits	89	4.04%	9.84%	1.52%	< 50	11.09%
Packaged Produce	89	8.41%	9.98%	4.16%	99	3.43%
Dried Fruits & Vegetables	96	5.92%	1.21%	2.60%	94	9.88%
Fresh Herbs	Déverrouiller la liste complète >	8.60%	4.78%	17.69%	55	7.44%
	73	19.39%	13.99%	11.51%	< 50	9.58%
Cheese	52	9.92%	4.82%	5.23%	< 50	5.88%
Dairy & Plant-Based Yogurt	97	5.48%	10.64%	8.86%	95	9.19%
Milk & Cream	89	9.59%	1.93%	9.77%	71	9.86%
Eggs & Egg Substitutes	100	12.08%	17.42%	3.70%	94	9.79%
Butter, Margarine & Plant-Based Alternatives	Déverrouiller la liste complète >	8.19%	9.61%	16.41%	51	8.62%
	< 50	1.16%	7.48%	5.88%	100	9.00%
	< 50	6.58%	9.79%	1.82%	62	11.51%
Face	89	12.17%	9.90%	15.97%	< 50	5.98%
Body	97	6.12%	10.79%	7.80%	64	2.63%
Lip Care	100	8.22%	4.05%	2.78%	57	16.68%
Eyes	98	7.12%	1.26%	9.88%	90	8.91%
Sunscreens & Tanning Products	Déverrouiller la liste complète >	17.54%	1.55%	13.70%	< 50	9.01%
	82	7.00%	9.84%	10.60%	100	11.06%
Shampoo & Conditioner	96	1.54%	7.12%	9.50%	64	7.08%
Styling Tools & Appliances	< 50	9.12%	3.47%	9.81%	< 50	3.49%
Hair Accessories	< 50	11.41%	4.12%	18.19%	86	5.89%
Styling Products	90	8.43%	5.57%	9.43%	98	1.49%
Hair Coloring Products	Déverrouiller la liste complète >	7.26%	8.54%	5.41%	77	17.27%
	< 50	19.78%	0.16%	15.91%	65	8.36%
Eyes	< 50	3.48%	10.40%	5.69%	< 50	9.91%
Face	< 50	9.41%	2.81%	19.70%	86	6.89%
Lips	70	15.81%	3.21%	19.68%	99	6.61%
Body	76	0.86%	7.36%	7.00%	100	19.46%
Makeup Remover	Déverrouiller la liste complète >	7.65%	10.57%	4.22%	87	9.89%
	< 50	15.91%	6.54%	6.60%	74	6.62%
Nail Art & Polish	97	9.91%	7.65%	8.89%	87	0.28%
Tools & Accessories	97	12.72%	5.07%	16.54%	100	5.01%
Foot & Hand Care	54	19.74%	8.31%	9.45%	60	0.27%
Nail Care	Déverrouiller la liste complète >	1.64%	7.80%	4.14%	< 50	10.00%
	98	10.70%	6.16%	14.46%	90	3.79%
Makeup Brushes & Tools	81	1.17%	8.36%	4.35%	100	17.83%
Bags & Cases	82	6.62%	2.05%	9.75%	< 50	9.98%
Refillable Containers	67	8.36%	1.17%	9.99%	< 50	5.94%
Skin Care Tools	77	7.23%	8.45%	8.64%	99	0.78%
Mirrors	Déverrouiller la liste complète >	8.03%	7.86%	6.42%	73	19.28%
	50	9.51%	7.97%	8.02%	< 50	3.87%
	92	3.03%	6.22%	6.50%	75	18.73%
Clothing	89	8.55%	4.66%	0.52%	< 50	9.93%
Shoes	64	3.68%	6.61%	3.00%	< 50	5.27%
Jewelry	75	6.10%	8.41%	11.54%	92	13.37%
Suivez les tendances des catégories d'un mois à l'autre Découvrez les catégories qui se développent en fonction des ventes, du chiffre d'affaires et du nombre de vues. Démarrez un essai gratuit

Produits phares sur amazon.com

Découvrez les produits les plus consultés et les plus vendus sur amazon.com. Découvrez quelles annonces génèrent des vues de produits, des revenus et des unités vendues.

Top des produits

Jan 2026 vs. Jan 2025

Exporter vers Excel

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Produit	Catégorie	Marque	Vues de produit	Variation	Chiffre d'affaires	Variation	Unités vendues	Variation
Apple AirPods Pro 3 Wireless Earbuds Active Noise Cancellation Live Translation Heart Rate Sensing Hearing Aid Feature Bluetooth Headphones Spatial Audio High-Fidelity Sound USB-C Charging	...> Earbud Headphones	Apple	4.8M	=	6.70%	8.75%	60	8.06%
Apple AirPods 4 Wireless Earbuds Bluetooth Headphones with Active Noise Cancellation Adaptive Audio Transparency Mode Personalized Spatial Audio USB-C Charging Case Wireless Charging H2 Chip	...> Earbud Headphones	Apple	4.2M	10.36%	9.01%	7.78%	51	4.92%
Nintendo Switch 2 + Mario Kart World Bundle	...> Nintendo Switch 2	Nintendo	4.1M	=	5.30%	9.58%	97	1.65%
Owala FreeSip Insulated Stainless Steel Water Bottle with Straw BPA-Free Sports Water Bottle Great for Travel 24 Oz Denim	...> Thermoses	Owala	3.7M	=	3.14%	8.02%	< 50	9.37%
Apple AirTag. Keep Track of and find Your Keys Wallet Luggage Backpack and More. Simple one-tap Set up with iPhone or iPad	...> Item Finders	Apple	3.6M	6.77%	4.14%	6.16%	< 50	11.23%
Apple AirPods Pro 3 Wireless Earbuds Active Noise Cancellation Live Translation Heart Rate Sensing Hearing Aid Feature Bluetooth Headphones Spatial Audio High-Fidelity Sound USB-C Charging	...> Earbud Headphones	Apple	4.8M	=	6.70%	8.75%	60	8.06%
Apple AirPods 4 Wireless Earbuds Bluetooth Headphones with Active Noise Cancellation Adaptive Audio Transparency Mode Personalized Spatial Audio USB-C Charging Case Wireless Charging H2 Chip	...> Earbud Headphones	Apple	4.2M	10.36%	9.01%	7.78%	51	4.92%
Nintendo Switch 2 + Mario Kart World Bundle	...> Nintendo Switch 2	Nintendo	4.1M	=	5.30%	9.58%	97	1.65%
Owala FreeSip Insulated Stainless Steel Water Bottle with Straw BPA-Free Sports Water Bottle Great for Travel 24 Oz Denim	...> Thermoses	Owala	3.7M	=	3.14%	8.02%	< 50	9.37%
Apple AirTag. Keep Track of and find Your Keys Wallet Luggage Backpack and More. Simple one-tap Set up with iPhone or iPad	...> Item Finders	Apple	3.6M	6.77%	4.14%	6.16%	< 50	11.23%
Quels produits se vendent le mieux, et pourquoi ? Découvrez les produits les plus performants sur Amazon en fonction du nombre de vues, des ventes et du chiffre d'affaires. Repérez les tendances, les lauréats des catégories et les nouveaux best-sellers en un coup d'œil. Démarrez un essai gratuit

Analyse de haut niveau pour amazon.com

En 2026-01-01T00:00:00, amazon.com a généré $61.3B de chiffre d'affaires total.

Les meilleures marques comprennent : LEGO Nintendo, et , DJI qui se sont toutes distinguées n matière de chiffre d'affaires et d'engagement des consommateurs.

Le produit le plus performant du mois a été le suivant : Apple AirPods Pro 3 Wireless Earbuds Active Noise Cancellation Live Translation Heart Rate Sensing Hearing Aid Feature Bluetooth Headphones Spatial Audio High-Fidelity Sound USB-C Charging. Il s'agit de l'article le plus recherché sur la plateforme.