Best Selling Baby Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Baby in amazon.de for December 1, and read the full analysis below

Last updated : December 1, 2025

Top Brands on the Baby category

See which brands are leading the Baby category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Dec 2025 vs. Dec 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Ehrenkind	12.00%	8.75pp	201.6K	382.95%	4.90%	29.80%	€86.43	20.19%
Naturino	6.03%	4.13pp	55.6K	295.50%	3.52%	29.78%	€67.55	5.66%
Affenzahn	3.46%	3.25pp	201.6K	298.43%	3.01%	16.96%	€46.56	7.24%
Superfit	6.14%	3.06pp	173.5K	263.91%	3.55%	1.24%	€59.70	15.55%
Mikk-line	2.35%	2.14pp	119.7K	252.69%	0.37%	20.07%	€26.84	6.79%
Ehrenkind	12.00%	8.75pp	201.6K	382.95%	4.90%	29.80%	€86.43	20.19%
Naturino	6.03%	4.13pp	55.6K	295.50%	3.52%	29.78%	€67.55	5.66%
Affenzahn	3.46%	3.25pp	201.6K	298.43%	3.01%	16.96%	€46.56	7.24%
Superfit	6.14%	3.06pp	173.5K	263.91%	3.55%	1.24%	€59.70	15.55%
Mikk-line	2.35%	2.14pp	119.7K	252.69%	0.37%	20.07%	€26.84	6.79%
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Channels Breakdown & Performance

Understand where the top brands in the Baby category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Ehrenkind

Naturino

Affenzahn

Superfit

Mikk-line

Top selling sub-categories in the Baby category

Explore the breakdown of sub-categories within the Baby category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Dec 2025 vs. Dec 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	79	9.94%	8.14%	15.00%	83	14.15%
	< 50	9.71%	15.16%	9.78%	57	7.77%
Bodys & Einteiler	91	7.05%	9.00%	13.52%	100	11.39%
Overalls	55	1.89%	4.23%	7.41%	78	7.75%
Schnee- & Regenbekleidung	100	2.32%	10.05%	0.41%	92	1.07%
Accessoires	97	9.63%	7.01%	17.87%	95	17.01%
Schlafanzüge & Bademäntel	Unlock full list >	4.62%	0.08%	1.59%	85	11.30%
	60	9.89%	2.18%	9.80%	65	7.70%
Accessoires	53	9.65%	7.09%	17.68%	77	16.82%
Overalls	Unlock full list >	2.07%	9.75%	0.66%	92	14.28%
	92	8.49%	16.96%	4.37%	75	7.25%
	< 50	5.00%	8.72%	10.15%	< 50	2.41%
Lauflernschuhe	87	11.21%	6.00%	5.94%	98	4.70%
Stiefel	89	0.71%	18.60%	1.34%	99	7.31%
Hausschuhe	68	0.60%	6.01%	3.99%	88	6.34%
Sneaker	72	3.66%	9.68%	1.51%	98	9.69%
Sandalen	Unlock full list >	3.58%	8.30%	8.77%	99	8.27%
	98	4.95%	0.36%	1.85%	99	10.93%
Stiefel	< 50	2.70%	18.51%	3.68%	70	4.76%
Hausschuhe	76	7.52%	2.64%	3.73%	93	8.22%
Lauflernschuhe	66	2.61%	7.33%	4.34%	< 50	4.84%
Sneaker	61	1.78%	9.96%	3.42%	< 50	9.97%
Sandalen	Unlock full list >	4.49%	15.63%	6.18%	64	15.54%
	79	9.94%	8.14%	15.00%	83	14.15%
	< 50	9.71%	15.16%	9.78%	57	7.77%
Bodys & Einteiler	91	7.05%	9.00%	13.52%	100	11.39%
Overalls	55	1.89%	4.23%	7.41%	78	7.75%
Schnee- & Regenbekleidung	100	2.32%	10.05%	0.41%	92	1.07%
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Top Products on the Baby Category

Discover the most-viewed products in the Baby category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Dec 2025 vs. Dec 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Ehrenkind® WALKOVERALL \| Baby Wollwalk-Overalls aus Merino Schurwolle mit Reißverschluss \| Walk Wolle Woll-Anzug für Kleinkind und Baby \| Beige Gr. 74-80	...> Bekleidung	Ehrenkind	22.5K	=	3.96%	7.44%	98	9.88%
Aolso Töpfchen-Trainingshosen 10 Stück Baby-Kleinkind-Trainingshosen Kinder Töpfchen Trainingshose für Mädchen Jungen 100% Baumwolle Waschbar und Wiederverwendbar (Junge-110)	...> Bekleidung	Aolso	22.4K	=	15.86%	8.27%	81	11.42%
Duracell MX2500B household battery Single-use battery AAAA Alkali 1.5V	...> Bekleidung	Duracell	20.8K	=	5.54%	9.32%	75	19.57%
Sterntaler Fäustling mit Daumen aus Microfleece mit Klettverschluss gefüttert - Mädchen Accessoires für Babys & Kleinkinder - weich warm und bequem langlebig - rosa melange Gr. 2	...> Baby	Sterntaler	19.6K	=	1.09%	8.97%	< 50	2.89%
FedMois 5er Pack Baby Kleinkinder ABS rutschfeste Socken Sneaker Socken Tiermotive Baumwolle Mehrfarbig 1-3 Jahre	...> Bekleidung	FedMois	15.9K	32.92%	9.94%	7.57%	70	2.01%
Ehrenkind® WALKOVERALL \| Baby Wollwalk-Overalls aus Merino Schurwolle mit Reißverschluss \| Walk Wolle Woll-Anzug für Kleinkind und Baby \| Beige Gr. 74-80	...> Bekleidung	Ehrenkind	22.5K	=	3.96%	7.44%	98	9.88%
Aolso Töpfchen-Trainingshosen 10 Stück Baby-Kleinkind-Trainingshosen Kinder Töpfchen Trainingshose für Mädchen Jungen 100% Baumwolle Waschbar und Wiederverwendbar (Junge-110)	...> Bekleidung	Aolso	22.4K	=	15.86%	8.27%	81	11.42%
Duracell MX2500B household battery Single-use battery AAAA Alkali 1.5V	...> Bekleidung	Duracell	20.8K	=	5.54%	9.32%	75	19.57%
Sterntaler Fäustling mit Daumen aus Microfleece mit Klettverschluss gefüttert - Mädchen Accessoires für Babys & Kleinkinder - weich warm und bequem langlebig - rosa melange Gr. 2	...> Baby	Sterntaler	19.6K	=	1.09%	8.97%	< 50	2.89%
FedMois 5er Pack Baby Kleinkinder ABS rutschfeste Socken Sneaker Socken Tiermotive Baumwolle Mehrfarbig 1-3 Jahre	...> Bekleidung	FedMois	15.9K	32.92%	9.94%	7.57%	70	2.01%
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Top-level analysis of the Baby category on amazon.de

During 2025-12-01T00:00:00, the Baby category on amazon.de generated a total revenue of €7.1M.

The leading brands in this category are Ehrenkind, Naturino, and Affenzahn, which stand out in terms of revenue and consumer engagement.

The top-performing product was Ehrenkind® WALKOVERALL | Baby Wollwalk-Overalls aus Merino Schurwolle mit Reißverschluss | Walk Wolle Woll-Anzug für Kleinkind und Baby | Beige Gr. 74-80, and it's the best-selling item in the category.